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NORTH AMERICA BEAUTY & PERSONAL CARE MARKET FORECAST 2023-2032

SCOPE OF THE REPORT

North America Beauty & Personal Care Market by Product Type (Baby and Child-specific Products, Bath and Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, Other Product Types (Depilatories, Deodorants, Etc.)) Market by Distribution Channel (Hypermarket, Supermarket, Beauty Specialist, Chemist/ Pharmacy, Drugstore/ Para-pharmacy, E-commerce, Other Distribution Channels) by Geograph


MARKET OVERVIEW

The North America beauty & personal care market is projected to grow with a CAGR of 3.08% during the forecasting period of 2023-2032, capturing a revenue share of $163.39 billion by 2032.

Some of the top factors driving the growth of the region’s market include the increasing expenditure on personal care products as well as consumers’ participation in outdoor and recreational activities, leading to the development of clean-label sun care products with anti-aging solutions. Moreover, the prevalence of a high disposable income has also resulted in consumers being increasingly inclined towards clean-label origin, premium, and multifunctional products, thus propelling market growth. However, cross-border e-commerce restrictions may hamper the growth of the North America beauty & personal care market.

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The North America beauty & personal care market growth evaluation constitutes a detailed analysis of the United States and Canada. Women in the United States utilize facial makeup more frequently, accredited to various factors such as compliance with social norms, anxiety over facial appearance, and public self-consciousness. Moreover, with naturally sourced components formulated into the right composition in order to yield optimum results, effective dental care solutions have become increasingly popular, as well. For example, Bite introduced a line of vegan, plastic-free, and well-suited oral care products, including toothbrushes as well as toothpaste bites.

In the United States, the omnichannel entry of direct-to-consumer firms has significantly influenced the growth of the beauty & personal care market. In addition to expanding into brick-and-mortar stores, men’s grooming firms such as Harry’s, Cremo, and Dollar Shave Club have added deodorants, bath and shower products, scents, and oral products to their initial line-ups of men’s shaving and skin care essentials. Harry’s also introduced Flamingo, a female-focused brand with comparable product offerings that subsequently expanded into Target shops. Key natural deodorant manufacturers, Native and Schmidt’s Naturals, have introduced toothpaste, bar soaps, mouthwashes, body wash/shower gel, and others, as well. Hence, these factors are set to provide the North America beauty & personal care market with lucrative growth opportunities during the forecast period.

The North America beauty & personal care market is segmented into product type and distribution channel. The product type segment includes baby and child-specific products, bath and shower, color cosmetics, fragrance, hair care, men’s grooming, oral care, skin care, sun care, and other products(depilatories, deodorants, etc.). 

Some of the major factors bolstering the growth of the baby and child-specific products segment include the rising parental concerns about children’s hygiene, the surging number of working parents (especially women), and the increase in spending power. Furthermore, the rise in the population of babies as well as children across the globe is also expected to contribute to the online sales of baby and childcare products over the upcoming years. 

Some of the top companies operating in the North America beauty & personal care market are L’Oreal SA, Procter & Gamble, The Estee Lauder Companies Inc, etc.

The Estee Lauder Companies Inc (Estee Lauder), headquartered in the United States, is a leading personal care product marketer, distributor, and manufacturer. The company primarily provides makeup, fragrance, hair care, and skin care products, marketed under brand names like Estee Lauder, Origins, M.A.C, Aramis, Clinique, La Mer, Tommy Hilfiger, Donna Karan, Bobbi Brown Aveda, Ermenegildo Zegna, Michael Kors, and Tom Ford.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2032
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Billion)
Segments Analyzed
Product Type and Distribution Channel
Countries AnalyzedThe United States and Canada
Companies AnalyzedL’Oreal SA, Procter & Gamble, Beiersdorf AG, Oriflame Cosmetics Global SA, Unilever PLC, The Estee Lauder Companies Inc, Shiseido Company Limited, Kao Corporation, Johnson & Johnson, Mary Kay Inc, Coty Inc, Sally Beauty Holdings Inc, LVMH Moet Hennessy Louis Vuitton SE, L’Occitane Group, Natura & Co Holdings SA

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON BEAUTY & PERSONAL CARE MARKET
    5. MAJOR MARKET FINDINGS
      1. POPULAR BENEFITS OF CBD
      2. MALE SKIN CARE & GROOMING PRODUCTS’ RISING TREND
      3. INCLUSIVE BEAUTY: SETTING THE BAR FOR BEAUTY & PERSONAL CARE MARKET
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. SURGING DEMAND FOR ANTI-AGING PRODUCTS 
      2. INCREASING AWARENESS OF CHILDREN’S ORAL HYGIENE
      3. HIGHER SALES DUE TO RISING E-COMMERCE
    2. KEY RESTRAINTS
      1. EXORBITANT MANUFACTURING COSTS 
      2. READILY AVAILABLE COUNTERFEIT PRODUCTS
      3. CONCERNS ABOUT HARMFUL CHEMICAL INGREDIENTS 
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
      1. GROWTH PROSPECT MAPPING FOR UNITED STATES
    4. MARKET MATURITY ANALYSIS
    5. MARKET CONCENTRATION ANALYSIS
    6. VALUE CHAIN ANALYSIS
    7. KEY BUYING CRITERIA
      1. BRAND VALUE
      2. PRODUCT REVIEWS
      3. COST
      4. FORMULATION
  5. MARKET BY PRODUCT TYPE
    1. BABY AND CHILD-SPECIFIC PRODUCTS
    2. BATH AND SHOWER
    3. COLOR COSMETICS
    4. FRAGRANCE
    5. HAIR CARE
    6. MEN’S GROOMING
    7. ORAL CARE
    8. SKIN CARE
    9. SUN CARE
    10. OTHER PRODUCT TYPES (DEPILATORIES, DEODORANTS, ETC.)
  6. MARKET BY DISTRIBUTION CHANNEL
    1. HYPERMARKET
    2. SUPERMARKET
    3. BEAUTY SPECIALIST
    4. CHEMIST/ PHARMACY
    5. DRUGSTORE/ PARA-PHARMACY
    6. E-COMMERCE
    7. OTHER DISTRIBUTION CHANNELS
  7. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. MARKET SIZE & ESTIMATES
      2. NORTH AMERICA BEAUTY & PERSONAL CARE MARKET GROWTH ENABLERS
      3. NORTH AMERICA BEAUTY & PERSONAL CARE MARKET CHALLENGES
      4. KEY PLAYERS IN NORTH AMERICA BEAUTY & PERSONAL CARE MARKET
      5. COUNTRY ANALYSIS
        1. UNITED STATES
          1. UNITED STATES BEAUTY & PERSONAL CARE MARKET SIZE & OPPORTUNITIES
        2. CANADA
          1. CANADA BEAUTY & PERSONAL CARE MARKET SIZE & OPPORTUNITIES
  8. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES
      3. PARTNERSHIPS & AGREEMENTS
    2. COMPANY PROFILES
      1. BEIERSDORF AG
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      2. COTY INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      3. JOHNSON & JOHNSON
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      4. KAO CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      5. L’OCCITANE GROUP
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      6. L’OREAL SA
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      7. LVMH MOET HENNESSY LOUIS VUITTON SE
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      8. MARY KAY INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      9. NATURA & CO HOLDING SA
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      10. ORIFLAME COSMETICS GLOBAL SA
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      11. PROCTER & GAMBLE
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      12. SALLY BEAUTY HOLDINGS INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      13. SHISEIDO COMPANY LIMITED
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      14. THE ESTEE LAUDER COMPANIES INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      15. UNILEVER PLC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT- BEAUTY & PERSONAL CARE

TABLE 2: IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF BEAUTY & PERSONAL CARE PRODUCTS

TABLE 3: PROMINENT STARTUPS IN THE ANTI-AGING MARKET

TABLE 4: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET REGULATORY FRAMEWORK

TABLE 5: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 6: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 7: CLASSIFICATIONS OF FRAGRANCES

TABLE 8: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)

TABLE 9: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 10: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ BILLION)

TABLE 11: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)

TABLE 12: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

TABLE 13: KEY PLAYERS OPERATING IN NORTH AMERICA BEAUTY & PERSONAL CARE MARKET

TABLE 14: UNITED STATES BEAUTY & PERSONAL CARE MARKET, MARKET SHARE ANALYSIS OF KEY PLAYERS, 2021 & 2022 (%)

TABLE 15: UNITED STATES BEAUTY & PERSONAL CARE MARKET, BRAND SHARE ANALYSIS, 2021 & 2022 (%)

TABLE 16: CANADA BEAUTY & PERSONAL CARE MARKET, MARKET SHARE ANALYSIS OF KEY PLAYERS, 2021 & 2022 (%)

TABLE 17: CANADA BEAUTY & PERSONAL CARE MARKET, BRAND SHARE ANALYSIS, 2021 & 2022 (%)

TABLE 18: LIST OF ACQUISITIONS

TABLE 19: LIST OF PRODUCT LAUNCHES

TABLE 20: LIST OF PARTNERSHIPS & AGREEMENTS

LIST OF FIGURES 

FIGURE 1: AGING POPULATION ACROSS NORTH AMERICA (IN MILLION)

FIGURE 2: SMARTPHONE USERS ACROSS NORTH AMERICA (IN BILLION)

FIGURE 3: INTERNET USERS ACROSS NORTH AMERICA

FIGURE 4: KEY MARKET TRENDS

FIGURE 5: PORTER’S FIVE FORCES ANALYSIS

FIGURE 6: GROWTH PROSPECT MAPPING FOR UNITED STATES

FIGURE 7: MARKET MATURITY ANALYSIS

FIGURE 8: MARKET CONCENTRATION ANALYSIS

FIGURE 9: VALUE CHAIN ANALYSIS

FIGURE 10: KEY BUYING CRITERIA

FIGURE 11: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022

FIGURE 12: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY BABY AND CHILD-SPECIFIC PRODUCTS, 2023-2032 (IN $ BILLION)

FIGURE 13: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY BATH AND SHOWER, 2023-2032 (IN $ BILLION)

FIGURE 14: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY COLOR COSMETICS, 2023-2032 (IN $ BILLION)

FIGURE 15: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY FRAGRANCE, 2023-2032 (IN $ BILLION)

FIGURE 16: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY HAIR CARE, 2023-2032 (IN $ BILLION)

FIGURE 17: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY MEN’S GROOMING, 2023-2032 (IN $ BILLION)

FIGURE 18: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY ORAL CARE, 2023-2032 (IN $ BILLION)

FIGURE 19: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY SKIN CARE, 2023-2032 (IN $ BILLION)

FIGURE 20: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY SUN CARE, 2023-2032 (IN $ BILLION)

FIGURE 21: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY OTHER PRODUCT TYPES (DEPILATORIES, DEODORANTS, ETC.), 2023-2032 (IN $ BILLION)

FIGURE 22: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022

FIGURE 23: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY HYPERMARKET, 2023-2032 (IN $ BILLION)

FIGURE 24: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY SUPERMARKET, 2023-2032 (IN $ BILLION)

FIGURE 25: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY BEAUTY SPECIALIST, 2023-2032 (IN $ BILLION)

FIGURE 26: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY CHEMIST/ PHARMACY, 2023-2032 (IN $ BILLION)

FIGURE 27: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY DRUGSTORE/ PARA-PHARMACY, 2023-2032 (IN $ BILLION)

FIGURE 28: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY E-COMMERCE, 2023-2032 (IN $ BILLION)

FIGURE 29: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, BY OTHER DISTRIBUTION CHANNELS, 2023-2032 (IN $ BILLION)

FIGURE 30: NORTH AMERICA BEAUTY & PERSONAL CARE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

FIGURE 31: UNITED STATES BEAUTY & PERSONAL CARE MARKET, 2023-2032 (IN $ BILLION)

FIGURE 32: CANADA BEAUTY & PERSONAL CARE MARKET, 2023-2032 (IN $ BILLION)

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