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INDIA TAMPON MARKET FORECAST 2021-2025

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INDIA TAMPON MARKET FORECAST 2021-2025

The India tampon market is estimated to grow with a CAGR of 6.38% in terms of revenue, and 6.95% in terms of volume, over the forecast period, 2021-2025. The key drivers fuelling the country’s market growth include the growing awareness about tampons, easy access through online retail channels, and the transitioning consumer needs. The base year considered for the market study is 2020, and the forecast years are from 2021 to 2025.

INDIA TAMPON MARKET FORECAST 2021-2025

India Tampon Market by Type (Radically Wound Pledget, Rectangular or Square Pad) by Usage (Applicator Tampons, Digital Tampons) by Material (Cotton, Rayon, Blended) by Distribution Channel (Grocery Stores, Supermarkets/hypermarkets, Speciality Home and Beauty Care Stores, Online Retailers)

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The India tampon market is estimated to grow with a CAGR of 6.38% in terms of revenue, and 6.95% in terms of volume, over the forecast period, 2021-2025. The key drivers fuelling the country’s market growth include the growing awareness about tampons, easy access through online retail channels, and the transitioning consumer needs. The base year considered for the market study is 2020, and the forecast years are from 2021 to 2025.
india-tampon-market-trends

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In India, tampons are presumed to be uncomfortable, unsafe, and unhygienic, especially for women who have regularly used sanitary napkins. However, the consumers’ pursuit for a stain-free experience is essentially inclining them towards tampons, since sanitary napkins do not guarantee a completely stain-free experience. Moreover, the rising awareness about tampons through social media, television, as well as other media platforms, has generated a greater consumer base in India. For instance, Sofy was the first brand to introduce commercials and advertisements that depict tampon realistically by eliminating rewording, and choosing ‘real words’ like virginity and vagina. This aimed to educate and inform Indian consumers, while refuting prevalent myths surrounding the feminine hygiene product.

In the beginning, tampons were considered luxury products, in India, and were only used by tier-1 customers. However, with the surge in online retailing across the nation, even tier-2 and tier-3 customers are now playing a pivotal role in driving tampon sales. Hence, these factors are crucial in fueling the country’s tampon market growth, over the forecast period.

With its headquarters in Texas, the United States, Kimberly Clark Corporation is an international hygiene company, providing personal care and consumer tissue products under brands like Scott, Kleenex, Pull-Ups, Huggies, Depend, and Kotex, among numerous others. Moreover, the enterprise’s products are sold in over 175 countries.

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    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • COUNTRY SNAPSHOT
      • COUNTRY ANALYSIS
      • KEY GROWTH ENABLERS
      • KEY CHALLENGES
    3. KEY ANALYTICS
      • IMPACT OF COVID-19 ON INDIA TAMPON MARKET
      • KEY INVESTMENT INSIGHTS
      •    PORTER’S FIVE FORCE ANALYSIS
        • BUYER POWER
        • SUPPLIER POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • KEY BUYING CRITERIA
      • REGULATORY FRAMEWORK
      • VALUE CHAIN ANALYSIS
    4. MARKET BY TYPE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
      • RADICALLY WOUND PLEDGET
      • RECTANGULAR OR SQUARE PAD
    5. MARKET BY USAGE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
      • APPLICATOR TAMPONS
      • DIGITAL TAMPONS
    6. MARKET BY MATERIAL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
      • COTTON
      • RAYON
      • BLENDED
    7. MARKET BY DISTRIBUTION CHANNEL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
      • GROCERY STORES
      • SUPERMARKETS/HYPERMARKETS
      • SPECIALITY HOME AND BEAUTY CARE STORES
      • ONLINE RETAILERS
    8. COMPETITIVE LANDSCAPE
      •    KEY STRATEGIC DEVELOPMENTS
        • MERGER & ACQUISITIONS
        • PRODUCT LAUNCH & DEVELOPMENTS
        • PARTNERSHIP & AGREEMENTS (COLLABORATION, JOINT VENTURE)
        • BUSINESS EXPANSION
      •    COMPANY PROFILES
        • JOHNSON & JOHNSON
        • KIMBERLY CLARK CORPORATION
        • TZMO SA
        • UNILEVER PLC
        • WET AND DRY PERSONAL CARE LTD
        • SIRONA HYGIENE PVT LTD
        • EDGEWELL PERSONAL CARE

    TABLE LIST

    TABLE 1: MARKET SNAPSHOT – INDIA TAMPON

    TABLE 2: REGULATORY FRAMEWORK

    TABLE 3: INDIA TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 4: INDIA TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2025 (IN $ MILLION)

    TABLE 5: INDIA TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

    TABLE 6: INDIA TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2025 (IN MILLION UNITS)

    TABLE 7: INDIA TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 8: INDIA TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2025 (IN $ MILLION)

    TABLE 9: INDIA TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

    TABLE 10: INDIA TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2025 (IN MILLION UNITS)

    TABLE 11: INDIA TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 12: INDIA TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2025 (IN $ MILLION)

    TABLE 13: INDIA TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

    TABLE 14: INDIA TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2025 (IN MILLION UNITS)

    TABLE 15: INDIA TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

    TABLE 16: INDIA TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2025 (IN $ MILLION)

    TABLE 17: INDIA TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

    TABLE 18: INDIA TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2025 (IN MILLION UNITS)

    FIGURE LIST

    FIGURE 1: KEY INVESTMENT INSIGHTS

    FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VALUE CHAIN ANALYSIS

    FIGURE 5: KEY BUYING CRITERIA

    FIGURE 6: INDIA TAMPON MARKET, GROWTH POTENTIAL, BY TYPE, IN 2020

    FIGURE 7: INDIA TAMPON MARKET, BY RADICALLY WOUND PLEDGET, 2021-2025 (IN $ MILLION)

    FIGURE 8: INDIA TAMPON MARKET, BY RECTANGULAR OR SQUARE PAD, 2021-2025 (IN $ MILLION)

    FIGURE 9: INDIA TAMPON MARKET, GROWTH POTENTIAL, BY USAGE, IN 2020

    FIGURE 10: INDIA TAMPON MARKET, BY APPLICATOR TAMPONS, 2021-2025 (IN $ MILLION)

    FIGURE 11: INDIA TAMPON MARKET, BY DIGITAL TAMPONS, 2021-2025 (IN $ MILLION)

    FIGURE 12: INDIA TAMPON MARKET, GROWTH POTENTIAL, BY MATERIAL, IN 2020

    FIGURE 13: INDIA TAMPON MARKET, BY COTTON, 2021-2025 (IN $ MILLION)

    FIGURE 14: INDIA TAMPON MARKET, BY RAYON, 2021-2025 (IN $ MILLION)

    FIGURE 15: INDIA TAMPON MARKET, BY BLENDED, 2021-2025 (IN $ MILLION)

    FIGURE 16: INDIA TAMPON MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2020

    FIGURE 17: INDIA TAMPON MARKET, BY GROCERY STORES, 2021-2025 (IN $ MILLION)

    FIGURE 18: INDIA TAMPON MARKET, BY SUPERMARKETS/HYPERMARKETS, 2021-2025 (IN $ MILLION)

    FIGURE 19: INDIA TAMPON MARKET, BY SPECIALITY HOME AND BEAUTY CARE STORES, 2021-2025 (IN $ MILLION)

    FIGURE 20: INDIA TAMPON MARKET, BY ONLINE RETAILERS, 2021-2025 (IN $ MILLION)

    1. MARKET BY TYPE
      • RADICALLY WOUND PLEDGET
      • RECTANGULAR OR SQUARE PAD
    2. MARKET BY USAGE
      • APPLICATOR TAMPONS
      • DIGITAL TAMPONS
    3. MARKET BY MATERIAL
      • COTTON
      • RAYON
      • BLENDED
    4. MARKET BY DISTRIBUTION CHANNEL
      • GROCERY STORES
      • SUPERMARKETS/HYPERMARKETS
      • SPECIALITY HOME AND BEAUTY CARE STORES
      • ONLINE RETAILERS

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