NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

  • You are here:
  • Home
  • Reports
  • NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

The North America marketing automation software market was valued at $XX million in the year 2018 and is expected to reach $XX million by the year 2027, growing at a CAGR of 8.75% for the forecast period of 2019-2027. The base year considered for the marketing automation software market report is 2018 and the forecast period is from 2019 to 2027.

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

North America Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) by Verticals (Academic & Education, Advertising and Design, Bfsi, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail, Other Verticals) by Deployment (on-premises, Cloud) by End-user (Smbs, Large Enterprises) by Geography.

Request free sample

The North America marketing automation software market was valued at $XX million in the year 2018 and is expected to reach $XX million by the year 2027, growing at a CAGR of 8.75% for the forecast period of 2019-2027. The base year considered for the marketing automation software market report is 2018 and the forecast period is from 2019 to 2027. The rising demand for digital marketing, increasing approval of automation tools in the retail sector and rising demand to integrate marketing efforts are some of the dominant factors leveraging the automation software market in the North American region.

The countries analyzed in the automation software market are the US and Canada. Concerns regarding the data policy and issues relating to the deployment of B2B marketing automation are some of the restraints faced by the marketing automation software market.

A growing number of mobile & internet users, the rising adoption rate of cloud computing, increasing demand for SaaS cloud services, rising demand for data integration services and digital marketing growth are the main factor driving Automation Software market in North America for the forecasted period. The leading players in the marketing automation software market are facing challenges in incorporation with existing marketing and lack of knowledge and skilled employees.

Major players in the marketing automation software market are SalesForce, Oracle Corporation, Greenrope, Etrigue Corporation, International Business Machines Corporation, SAP SE, Infusionsoft (KEAP), Hubspot Inc., Adobe Systems, Cognizant Technology Solution, Hatchbuck, Act-On Software, SAS Institute, and Insidesales.Com Inc. (holding company of Inboundio).

To request a free sample copy of this report, please complete the form below:

We offer 10% free customization including country-level data, niche applications and competitive landscape with every report.

  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET
      • CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET
      • SME IS THE FASTEST GROWING END-USER IN MARKETING AUTOMATION SOFTWARE MARKET
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • INCREASING DEMAND FOR DIGITAL MARKETING
      • RISING DEMAND TO INTEGRATE MARKETING EFFORTS
      • INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE
      • GROWING NEED FOR LEAD NURTURING
      • NEED FOR HIGHER ROI
    • MARKET RESTRAINTS
      • DATA RELATED CONCERNS
      • ISSUES RELATED TO INTEROPERABILITY
    • MARKET OPPORTUNITIES
      • GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
      • GROWING USE OF LOCATION-BASED MARKETING
    • MARKET CHALLENGES
      • INCORPORATION WITH EXISTING MARKETING SYSTEM
      • LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • KEY BUYING CRITERIA
  6. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
  1. COMPETITIVE LANDSCAPE
    • COMPANY PROFILE
      • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • ORACLE CORPORATION
      • SALES FORCE
      • SAP SE
      • ADOBE SYSTEMS
      • SAS INSTITUTE
      • ACT-ON SOFTWARE
      • COGNIZANT TECHNOLOGY SOLUTION
      • ETRIGUE CORPORATION
      • GREENROPE
      • HATCHBUCK
      • HUBSPOT INC.
      • COM INC (HOLDING COMPANY OF INBOUNDIO)
      • INFUSIONSOFT (KEAP)

LIST OF TABLES

TABLE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)

TABLE 3 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 4 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)

TABLE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 6 OPPORTUNITY MATRIX

TABLE 7 VENDOR LANDSCAPE

TABLE 8 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

 

LIST OF FIGURES

FIGURE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL, 2018 & 2027 (%)

FIGURE 2 NORTH AMERICA LEAD NURTURING AND LEAD SCORING MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3 NORTH AMERICA CLOUD MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 4 NORTH AMERICA SME MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)

FIGURE 6 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 7 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)

FIGURE 8 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 9 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)

FIGURE 10 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)

FIGURE 11 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 12 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)

FIGURE 13 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)

FIGURE 14 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)

FIGURE 15 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)

FIGURE 16 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)

FIGURE 17 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)

FIGURE 18 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)

FIGURE 19 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)

FIGURE 20 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)

FIGURE 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)

FIGURE 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)

FIGURE 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)

FIGURE 24 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)

FIGURE 25 PORTER’S FIVE FORCE MODEL

FIGURE 26 KEY BUYING CRITERIA

FIGURE 27 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)

FIGURE 28 UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29 CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION        )

  1. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES

To request a free sample copy of this report, please complete the form below :
We offer 10% free customization including country-level data, niche applications and competitive landscape with every report.

Choose License Type

Buy Now