In terms of revenue, the New Zealand pet food market was valued at $xx billion in 2021 and is expected to reach $0.47 billion by 2028, growing at a CAGR of 0.73% during the forecast period. In terms of volume, the New Zealand pet food market was valued at xx kilotons in 2021 and is expected to reach 91.47 kilotons by 2028, growing at a CAGR of 0.05% over the forecasted years.

NEW ZEALAND PET FOOD MARKET FORECAST 2022-2028

New Zealand Pet Food Market by Food Type (Dry Pet Food, Wet Pet Food, Other Pet Food Types) Market by Animal Type (Dogs, Cats, Other Animals) Market by Distribution Channels (Store Based, Veterinary, E-commerce, Other Distribution Channels)

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Report Summary

The base year considered for the studied market is 2021, and the estimated period is between 2022 to 2028.

The main drivers fueling the growth of the New Zealand pet food market include the rising trend of premiumization in pet food as well as pet humanization. The premiumization trend is set to significantly impact the pet food market, despite the country’s economic challenges due to the COVID-19 pandemic. Cat owners are especially inclined towards products comprising high-quality ingredients with a high nutritional value, critical for maintaining their pets’ health. This factor further drives the premium segment within the country’s pet food market.

However, the market is restricted due to aspects such as raw material prices and stringent regulations associated with pet food. Pet food, as well as dietary supplements for pets, must meet specific, strict regulations before entering New Zealand. Besides, the requirements could differ as per the product type and the country of its origin. These requirements help prevent unwanted diseases and pests from gaining entry into the country and thus, ensure lesser risks to public health, animal welfare, and related trade.

The report on the New Zealand pet food market includes segmentation analysis on the basis of animal type and distribution channels.

Market by Animal Type:

Dog Pet Food
- By Category
  - Dry Pet Food
  - Wet Pet Food
  - Treats & Mixers
- By Price Band
  - Economy
  - Mid-Sized
  - Premium
Cat Pet Food
- By Category
  - Dry Pet Food
  - Cat Pet Food
  - Treats & Mixers
- By Pet Food
  - Economy
  - Mid-Sized
  - Premium
Other Animals Pet Food

Market by Distribution Channels:

Store-Based Retailing
Veterinary Clinics
E-Commerce

Mars Inc secured the largest market share of 28% in the year 2020. The Spain-based company is involved in various activities such as producing, distributing, and selling a diverse range of products such as pet food, confectionery products, drinks, and other food items. The company also sells its goods to other distributors, retailers, specialty stores, and veterinary services under several brand names, including Mars, Pedigree, Whiskas, Royal Canin, and others.

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RESEARCH SCOPE & METHODOLOGY
- STUDY OBJECTIVES
- SCOPE OF STUDY
- METHODOLOGY
- ASSUMPTIONS & LIMITATIONS
EXECUTIVE SUMMARY
- MARKET SIZE & ESTIMATES
- PESTLE ANALYSIS
- KEY GROWTH ENABLERS
- KEY GROWTH CHALLENGES
KEY ANALYTICS
- IMPACT OF COVID-19 ON NEW ZEALAND PET FOOD MARKET
- KEY MARKET TRENDS
- PORTER’S FIVE FORCES ANALYSIS
  - BUYERS POWER
  - SUPPLIERS POWER
  - SUBSTITUTION
  - NEW ENTRANTS
  - INDUSTRY RIVALRY
- OPPORTUNITY MATRIX
- VALUE CHAIN ANALYSIS
  - RAW MATERIAL SUPPLIER
  - MANUFACTURER
  - DISTRIBUTION CENTER
  - END-USER
- KEY BUYING CRITERIA
  - PRODUCT QUALITY
  - PRODUCT TYPE
  - PACKAGING
  - BRAND
  - PRICE

MARKET BY ANIMAL TYPE (VALUE IN MILLION $ & VOLUME IN KILOTONS)
- DOG PET FOOD
  - DOG PET FOOD – BY CATEGORY
    - DRY PET FOOD (DOG)
    - WET PET FOOD (DOG)
    - TREATS & MIXERS (DOG)
  - DOG PET FOOD – BY PRICE BAND
    - ECONOMY (DOG)
    - MID-PRICED (DOG)
    - PREMIUM (DOG)
- CAT PET FOOD
  - CAT PET FOOD – BY CATEGORY
    - DRY PET FOOD (CAT)
    - WET PET FOOD (CAT)
    - TREATS & MIXERS (CAT)
  - CAT PET FOOD – BY PRICE BAND
    - ECONOMY (CAT)
    - MID-PRICED (CAT)
    - PREMIUM (CAT)
- OTHER ANIMALS PET FOOD

MARKET BY DISTRIBUTION CHANNELS (VALUE IN $ MILLION)
- STORE-BASED RETAILING
- VETERINARY CLINICS
- E-COMMERCE
COMPETITIVE LANDSCAPE
- MARKET SHARE ANALYSIS
  - DOG FOOD
  - CAT FOOD
- BRAND SHARE ANALYSIS
  - DOG FOOD
  - CAT FOOD
- COMPANY PROFILES
  - BUTCH PET FOODS LTD & CO
  - MARS INCORPORATED
  - NESTLÉ PURINA PET CARE COMPANY
  - REAL PET FOOD COMPANY
  - THE KRAFT HEINZ COMPANY

LIST OF TABLES

TABLE 1: NEW ZEALAND PET FOOD MARKET, BY ANIMAL TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 2: NEW ZEALAND PET FOOD MARKET, BY ANIMAL TYPE, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 3: NEW ZEALAND PET FOOD MARKET, BY ANIMAL TYPE, HISTORICAL YEARS, 2018-2021 (IN KILOTONS)

TABLE 4: NEW ZEALAND PET FOOD MARKET, BY ANIMAL TYPE, FORECAST YEARS, 2022-2028 (IN KILOTONS)

TABLE 5: NEW ZEALAND DOG PET FOOD MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 6: NEW ZEALAND DOG PET FOOD MARKET, BY CATEGORY, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 7: NEW ZEALAND DOG PET FOOD MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2021 (IN KILOTONS)

TABLE 8: NEW ZEALAND DOG PET FOOD MARKET, BY CATEGORY, FORECAST YEARS, 2022-2028 (IN KILOTONS)

TABLE 9: NEW ZEALAND DOG PET FOOD MARKET, BY PRICE BAND, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 10: NEW ZEALAND DOG PET FOOD MARKET, BY PRICE BAND, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 11: NEW ZEALAND DOG PET FOOD MARKET, BY PRICE BAND, HISTORICAL YEARS, 2018-2021 (IN KILOTONS)

TABLE 12: NEW ZEALAND DOG PET FOOD MARKET, BY PRICE BAND, FORECAST YEARS, 2022-2028 (IN KILOTONS)

TABLE 13: NEW ZEALAND CAT PET FOOD MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 14: NEW ZEALAND CAT PET FOOD MARKET, BY CATEGORY, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 15: NEW ZEALAND CAT PET FOOD MARKET, BY CATEGORY, HISTORICAL YEARS, 2018-2021 (IN KILOTONS)

TABLE 16: NEW ZEALAND CAT PET FOOD MARKET, BY CATEGORY, FORECAST YEARS, 2022-2028 (IN KILOTONS)

TABLE 17: NEW ZEALAND CAT PET FOOD MARKET, BY PRICE BAND, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 18: NEW ZEALAND CAT PET FOOD MARKET, BY PRICE BAND, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 19: NEW ZEALAND CAT PET FOOD MARKET, BY PRICE BAND, HISTORICAL YEARS, 2018-2021 (IN KILOTONS)

TABLE 20: NEW ZEALAND CAT PET FOOD MARKET, BY PRICE BAND, FORECAST YEARS, 2022-2028 (IN KILOTONS)

TABLE 21: NEW ZEALAND PET FOOD MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 22: NEW ZEALAND PET FOOD MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2022-2028 (IN $ MILLION)

TABLE 23: NEW ZEALAND PET FOOD MARKET, MARKET SHARE ANALYSIS, 2018 & 2021 (IN %)

TABLE 24: NEW ZEALAND PET FOOD MARKET, BRAND SHARE ANALYSIS, 2018 & 2021 (IN %)

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: NEW ZEALAND PET FOOD MARKET, GROWTH POTENTIAL, BY ANIMAL TYPE, IN 2021

FIGURE 7: NEW ZEALAND PET FOOD MARKET, BY DOG PET FOOD, 2022-2028 (IN $ MILLION)

FIGURE 8: NEW ZEALAND DOG PET FOOD MARKET, BY DRY FOOD, 2022-2028 (IN $ MILLION)

FIGURE 9: NEW ZEALAND DOG PET FOOD MARKET, BY WET FOOD, 2022-2028 (IN $ MILLION)

FIGURE 10: NEW ZEALAND DOG PET FOOD MARKET, BY TREATS & MIXERS, 2022-2028 (IN $ MILLION)

FIGURE 11: NEW ZEALAND DOG PET FOOD MARKET, BY ECONOMY, 2022-2028 (IN $ MILLION)

FIGURE 12: NEW ZEALAND DOG PET FOOD MARKET, BY MID-PRICED, 2022-2028 (IN $ MILLION)

FIGURE 13: NEW ZEALAND DOG PET FOOD MARKET, BY PREMIUM, 2022-2028 (IN $ MILLION)

FIGURE 14: NEW ZEALAND PET FOOD MARKET, BY CAT PET FOOD, 2022-2028 (IN $ MILLION)

FIGURE 15: NEW ZEALAND CAT PET FOOD MARKET, BY DRY FOOD, 2022-2028 (IN $ MILLION)

FIGURE 16: NEW ZEALAND CAT PET FOOD MARKET, BY WET FOOD, 2022-2028 (IN $ MILLION)

FIGURE 17: NEW ZEALAND CAT PET FOOD MARKET, BY TREATS & MIXERS, 2022-2028 (IN $ MILLION)

FIGURE 18: NEW ZEALAND CAT PET FOOD MARKET, BY ECONOMY, 2022-2028 (IN $ MILLION)

FIGURE 19: NEW ZEALAND CAT PET FOOD MARKET, BY MID-PRICED, 2022-2028 (IN $ MILLION)

FIGURE 20: NEW ZEALAND CAT PET FOOD MARKET, BY PREMIUM, 2022-2028 (IN $ MILLION)

FIGURE 21: NEW ZEALAND PET FOOD MARKET, BY OTHER ANIMALS PET FOOD, 2022-2028 (IN $ MILLION)

FIGURE 22: NEW ZEALAND PET FOOD MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2021

FIGURE 23: NEW ZEALAND PET FOOD MARKET, BY STORE-BASED RETAILING, 2022-2028 (IN $ MILLION)

FIGURE 24: NEW ZEALAND PET FOOD MARKET, BY VETERINARY CLINICS, 2022-2028 (IN $ MILLION)

FIGURE 25: NEW ZEALAND PET FOOD MARKET, BY E-COMMERCE, 2022-2028 (IN $ MILLION)

FIGURE 26: NEW ZEALAND DOG PET FOOD MARKET, MARKET SHARE ANALYSIS, 2018 & 2021 (IN %)

FIGURE 27: NEW ZEALAND CAT PET FOOD MARKET, MARKET SHARE ANALYSIS, 2018 & 2021 (IN %)

FIGURE 28: NEW ZEALAND DOG PET FOOD MARKET, BRAND SHARE ANALYSIS, 2018 & 2021 (IN %)

FIGURE 29: NEW ZEALAND CAT PET FOOD MARKET, BRAND SHARE ANALYSIS, 2018 & 2021 (IN %)

SEGMENTATION

MARKET BY ANIMAL TYPE (VALUE IN MILLION $ & VOLUME IN KILOTONS)
- DOG PET FOOD
  - DOG PET FOOD – BY CATEGORY
    - DRY PET FOOD (DOG)
    - WET PET FOOD (DOG)
    - TREATS & MIXERS (DOG)
  - DOG PET FOOD – BY PRICE BAND
    - ECONOMY (DOG)
    - MID-PRICED (DOG)
    - PREMIUM (DOG)
- CAT PET FOOD
  - CAT PET FOOD – BY CATEGORY
    - DRY PET FOOD (CAT)
    - WET PET FOOD (CAT)
    - TREATS & MIXERS (CAT)
  - CAT PET FOOD – BY PRICE BAND
    - ECONOMY (CAT)
    - MID-PRICED (CAT)
    - PREMIUM (CAT)
- OTHER ANIMALS PET FOOD