MEXICO BABY FOOD PRODUCTS MARKET FORECAST 2025-2032

At the same time, there is a growing focus among parents, especially in urban areas, on the nutritional content of the food they provide for their children. A study by the Mexican Social Security Institute (IMSS) found that 70% of parents are increasingly concerned about the quality of food they choose, with nutrition being a primary concern. This focus on healthier options is likely driven by greater awareness of childhood obesity and related health issues. Additionally, a 2023 report from the Mexican Online Retail Association (AMRO) revealed that online sales of baby food products grew by 25% in the past year, driven by higher internet penetration and a preference for the convenience of online shopping.

Despite the demographic shift, milk formula remains the largest and most consistent category within the baby food products market in terms of both volume and value. Growing-up milk formula, in particular, is seeing significant growth, largely due to its perceived nutritional benefits. Although more expensive than other baby food products, many parents choose milk formula because it is considered a complete and balanced meal for children. These families often supplement milk formula with homemade meals and snacks to ensure a well-rounded diet. This trend suggests that manufacturers must focus on product innovation and diversification to meet the changing needs of parents.

In response to growing concerns about obesity, the Mexican government has introduced several regulations targeting the food and beverage industry. These include stricter rules on advertising, packaging, and labeling, as well as new trans fat regulations for processed foods that were implemented in September 2023. However, baby food products are currently exempt from these policies due to their special nutritional focus, as outlined by NOM-131. Despite this, concerns about the sugar and trans fat content in baby food products, including milk formula, are rising, leading to potential regulatory changes in the future.

The Mexico Baby Food Products Market: 1.75% CAGR (2025-2032)

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The report on the Mexico baby food products market includes segmentation analysis on the basis of category and distribution channel. 

Market by Category:

• Dried Baby Food
• Prepared Baby Food
• Other Baby Food
• Milk Formula
  • Standard Milk Formula
  • Follow-on Milk Formula
  • Growing-Up Milk Formula
  • Special Baby Milk Formula

Market by Distribution Channel: 

• Retail Offline 
• Retail E-commerce 

Inkwood Research’s report on the Mexico baby food products market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Value Chain Analysis, Key Buying Criteria, and Competitive Landscape.  

Some of the key players operating in the Mexico baby food products market include Nestlé México SA de CV, Mead Johnson Nutricionales de México S de RL de CV, Abbott Laboratorios de México SA de CV, Wyeth S de RL de CV, etc. 

Nestlé México SA de CV operates as a subsidiary of Nestlé SA, a global producer and distributor of food and beverages. The company’s portfolio includes a diverse range of products, such as baby food, bottled water, cereals, chocolates, coffee, frozen foods, dairy products, nutritional supplements, ice cream, and pet food. Nestlé also provides meal delivery services and culinary products. Some of its well-known brands include Cerelac, Gerber, Nescafé, Kit Kat, Maggi, Milo, Purina, and Nestea. With operations spanning Asia, Oceania, sub-Saharan Africa, the Americas, Europe, the Middle East, and North Africa, Nestlé is headquartered in Vevey, Switzerland.