GLOBAL MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2018-2026

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GLOBAL MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2018-2026

 Global Marketing automation software market is estimated to grow with approx.9.34% CAGR during the year 2018 – 2026. The base year considered for the study is 2017 and the forecast period is 2018-2026. Global Marketing Automation Software market is primarily driven by the following factors: Increasing demand for digital marketing. Increasing acceptance of automation tools in the retail sector

GLOBAL MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2018-2026

Global Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application,  Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) by Verticals (Academic & Education, Advertising, Banking Financial Services and Insurance, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail) by Deployment Model ( Cloud Deployment, on-premises) by End Users (SMBS, Large Enterprises) & by Geography

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Global Marketing automation software market is estimated to grow with approx.9.34% CAGR during the year 2018 – 2026. The base year considered for the study is 2017 and the forecast period is 2018-2026. Global Marketing Automation Software market is primarily driven by the following factors:

  • Increasing demand for digital marketing
  • Increasing acceptance of automation tools in the retail sector
  • Rising demand to integrate marketing efforts

Global Marketing Automation Software Market

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The important driver increasing growth in the global marketing automation software market is the increasing acceptance of automation tools in the retail sector. Marketing automation is considered as the future for small to medium businesses retailer. It is all about low-cost solutions that can exhibit leverage, ROI and brand reliance. The marketing automation has the perspective to reach all the essential millennial consumers, whose engagement with the brand, may intend the forthcoming of small to medium store that provides originality and lifestyle products to consumers.

In today’s world, organizations of all sizes are gradually adopting cloud technology to drive business value. This is because the cloud provides various benefits such as the low total cost of ownership, rapid resource provisioning, enhanced organizational flexibility and scalability, accelerated time-to-market and many more. There are four primary cloud-based service models: integration platform as a service, platform as a service, software as a service, and infrastructure as a service. These services are usually obtainable on either an enterprise public, private or virtual private cloud or a combination of cloud types. Each service platform has its own set of advantages and business challenges. Adoption of optimal cloud service model and platform will permit an enterprise to transform into a smarter, faster and more flexible business.

The data policy concern and B2B marketing automation deploying issues are the major factors hindering the marketing automation software market. The improvements in technology have raised ownership, security, and privacy questions for both consumers and businesses. The capabilities to control the information that one can disclose over the internet and who can access that information has turned into an increasing concern. These concerns pertain whether email can be stored or read by third parties without permission.

 

The global marketing automation software market segments include application, verticals, deployment model and end user.

Applications are segmented into:

  • Campaign management
  • E-mail marketing
  • Mobile application
  • Inbound marketing
  • Lead nurturing and lead scoring
  • Reporting and analytics
  • Social media marketing
  • Others

Verticals are segmented into:

  • Academic and education
  • Advertising and design
  • BFSI
  • Healthcare
  • Manufacturing and distribution
  • Media and entertainment
  • Retail
  • Others

Deployment model includes:

  • On-premise
  • Cloud

End-users are segmented into:

  • SMBS
  • Large enterprises

The report scope is widely categorized on the basis of its components which include software and services. Moreover, the market revenue estimates and forecast includes only software applications and excludes the hardware components.

Geographically, the Global Marketing automation software market has been segmented on the basis of four major regions, which includes:

North America is anticipated to account for the largest market share during the forecast period. Growing number of mobile & internet users, rising adoption rate of cloud computing, increasing demand for SaaS cloud services, rising demand for data integration services and expanding 4G network coverage are the main factor driving the Automation Software market in the region. Presence of major IT firms and growing awareness about cloud computing are driving the cloud computing market in the region for the forecasted period. North America accounted for over two-thirds of SaaS sales in 2015. On the other hand, Asia-Pacific market is anticipated to be the fastest-growing region for the marketing automation software. Availability of skilled talent, growing investments, favouring government regulations, and growing number of outsourced projects are the main drivers of IT sector in the Asia Pacific. China, India and South Korea are lucrative MAS markets for the forecasted period. Manufacturing & design, advertising & design, and BFSI are some of the fastest growing MAS vertical segments in the Asia Pacific.

The Marketing automation software market is segmented based on applications which are sub-divided into camping management, e-mail marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing and others, while the verticals segment is sub-divided into academic and education, advertising and design, BFSI, healthcare, manufacturing and distribution, media and entertainment, retail and others. The deployment model includes on-premise and cloud.  MAS market is also segmented on the basis of end-users which are sub-divided into SMBS and large enterprises.

The major market players in the global marketing automation software market are:

  • ADOBE SYSTEMS INC
  • SALES FORCE
  • HUBSPOT
  • MARKETO
  • PARDOT
  • OTHERS

Company Profiles covers analysis of important players

These companies are using organic and inorganic strategies for growth. For instance, in August 2017, Salesforce partnered with IBM; the partnership will help Salesforce to include IBM weather data in Lightning apps, while IBM will enable customers to build apps easily while including Salesforce data. In 2016 December, Adobe acquired Tube Mogul, a video advertising firm. This acquisition will increase the strength of the company in the digital marketing arena.

Key Findings of the global marketing automation software market.

  • Increasing acceptance of automation tools in the retail sector and rising demand to integrate marketing efforts are fueling growth in the global marketing automation software market.
  • North America is anticipated to account for the largest revenue share in 2017.
  • Cloud model is a dominating market
  • Increasing government support
  • Product launch is the key strategy adopted by the various market players of the global marketing automation software market.
  • Large enterprises are the major end user
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
    • ESTIMATION METHODOLOGY
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
  4. MARKET OVERVIEW
    • MARKET DEFINITION
    • MARKET DRIVERS
      • INCREASING DEMAND FOR DIGITAL MARKETING
      • INCREASING ACCEPTANCE OF AUTOMATION TOOLS IN RETAIL SECTOR
      • RISING DEMAND TO INTEGRATE MARKETING EFFORTS
    • MARKET RESTRAINTS
      • THE DATA POLICY CONCERN
      • B2B MARKETING AUTOMATION DEPLOYING ISSUES
    • MARKET OPPORTUNITIES
      • GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
    • MARKET CHALLENGES
      • INCORPORATION WITH EXISTING MARKETING
      • LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
  1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
  2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2018-2026($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2018-2026 ($ MILLION)
  3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
  4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
  5. KEY ANALYTICS
    • PORTERS FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
      • BARGAINING POWER OF BUYER
      • BARGAINING POWER OF SUPPLIER
      • INTENSITY OF COMPETITIVE RIVALRY
    • KEY BUYING CRITERIA
      • RELIABILITY & USER-FRIENDLINESS
      • ACCURACY & EFFECTIVENESS
      • PRICE
      • ROI
    • OPPORTUNITY MATRIX
    • VALUE CHAIN ANALYSIS
    • PESTEL ANALYSIS
      • POLITICAL FACTORS
      • ENVIRONMENTAL FACTORS
      • TECHNOLOGICAL FACTORS
      • ECONOMIC FACTORS
      • LEGAL FACTORS
    • VENDOR LANDSCAPE
  6. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY GEOGRAPHY 2018-2026 ($ MILLION)
    • NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • THE U.S.
      • CANADA
    • EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • GERMANY
      • UK
      • FRANCE
      • SPAIN
      • ITALY
      • REST OF EUROPE (ROE)
    • ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • CHINA
      • INDIA
      • SOUTH KOREA
      • JAPAN
      • AUSTRALIA
      • REST OF ASIA PACIFIC (ROAPAC)
    • REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • LATIN AMERICA
      • MENA
      • AFRICA
  1. COMPETITIVE LANDSCAPE
    • MARKET SHARE
    • MERGERS & ACQUISITIONS
    • RECENT PRODUCT LAUNCHES
    • COMPANY PROFILE
      • INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
      • ORACLE
      • SALES FORCE
      • SAP SE
      • ADOBE SYSTEMS
      • SAS INSTITUTE
      • ACT-ON SOFTWARE
      • COGNIZANT TECHNOLOGY SOLUTION
      • ETRIGUE
      • SYNCHRONOUS TECHNOLOGIES, INC
      • HATCHBUCK
      • HUBSPOT INC.
      • COM INC (HOLDING COMPANY OF INBOUNDIO)
      • INFUSIONSOFT
      • VISTA EQUITY PARTNER

 

LIST OF TABLES

TABLE 1 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REGION 2018-2026 ($ MILLION)

TABLE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)

TABLE 3 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 6 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 7 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 8 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 9 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 10 GLOBAL MARKETING AUTOMATION MARKET BY VERTICALS 2018-2026 ($ MILLION)

TABLE 11 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET (ACADEMIC AND EDUCATION) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 12 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET (ADVERTISING) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 13 GLOBAL MARKETING AUTOMATION SOFTWARE (BANKING FINANCIAL SERVICES AND INSURANCE) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 14 GLOBAL MARKETING AUTOMATION SOFTWARE (HEALTHCARE) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 15 GLOBAL MARKETING AUTOMATION SOFTWARE (MANUFACTURING AND DISTRIBUTION) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 16 GLOBAL MARKETING AUTOMATION SOFTWARE (MEDIA AND ENTERTAINMENT) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 17 GLOBAL MARKETING AUTOMATION SOFTWARE (RETAIL) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 18 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET (OTHER) BY GEOGRAPHY 2018-2026 ($ MILLION)

TABLE 19 GLOBAL MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)

Table 20 GLOBAL CLOUD BASED MARKET BY GEOGRAPHY, 2018-2026 ($ MILLION)

TABLE 21 GLOBAL ON-PREMISES MARKET BY GEOGRAPHY 2018-2026 ($MILLION)

TABLE 22 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2018-2026 ($ MILLION)

TABLE 23 GLOBAL SMALL AND MEDIUM BUSINESSES (SMBS) MARKET BY GEOGRAPHY 2018-2026 ($MILLION)

TABLE 24 GLOBAL LARGE ENTERPRISES MARKET BY GEOGRAPHY 2018-2026 ($MILLION)

TABLE 25 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET

TABLE 26 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REGION 2018-2026 ($ MILLION)

TABLE 27 NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)

TABLE 28 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2018-2026 ($ MILLION)

TABLE 29 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2018-2026 ($ MILLION)

TABLE 30 ROW MARKETING AUTOMATION SOFTWARE MARKET BY GEOGRAPHY 2018-2026 ($ MILLION)

LIST OF FIGURES

FIGURE 1 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)

FIGURE 2 DIGITAL MARKETING SPENDING WORLDWIDE IN 2015 & 2020

FIGURE 3 DIGITAL MARKETING SPENDING IN THE UNITED STATES IN 2015 & 2020

FIGURE 4 GLOBAL DATA BREACHES IN 2015 (%)

FIGURE 5 PUBLIC CLOUD COMPUTING MARKET WORLDWIDE FROM 2015 TO 2020 ($ BILLION)

FIGURE 6 ADOPTION SCENARIO & RESPONSE OF MARKETING AUTOMATION PLATFORM (%)

FIGURE 7 THE SKILLS EMPLOYEES NEED, BUT DON’T HAVE (%)

FIGURE 8 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)

FIGURE 9 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)

FIGURE 10 WORLDWIDE EMAIL ACCOUNT FROM 2015 TO 2019 ($ MILLION)

FIGURE 11 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)

FIGURE 12 GLOBAL SMARTPHONE AND TABLET USERS FROM 2014 TO 2020 (BILLION)

FIGURE 13 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)

FIGURE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)

FIGURE 15 GLOBAL DIGITAL BUYERS FROM 2014 TO 2019(BILLION)

FIGURE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)

FIGURE 17 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)

FIGURE 18 GLOBAL SOCIAL MEDIA USERS FROM 2015 – 2020 (BILLION)

FIGURE 19 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)

FIGURE 20 GLOBAL MARKETING AUTOMATION SOFTWARE BY ACADEMIC AND EDUCATION MARKET 2018-2026 ($ MILLION)

FIGURE 21 GLOBAL MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2018-2026 ($ MILLION)

FIGURE 22 GLOBAL MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2018-2026 ($ MILLION)

FIGURE 23 GLOBAL MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2018-2026 ($ MILLION)

FIGURE 24 GLOBAL MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)

FIGURE 25 GLOBAL MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2018-2026 ($ MILLION)

FIGURE 26 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)

FIGURE 27 GLOBAL MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2018-2026 ($ MILLION)

FIGURE 28 GLOBAL USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 29 GLOBAL PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 30 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)

FIGURE 31 GLOBAL SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 32 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)

FIGURE 33 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)

FIGURE 34 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)

FIGURE 35 PRIMARY USE OF SAAS BY SME’S 2015

FIGURE 36 THE US MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 37 CANADA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 38 CLOUD COMPUTING SEGMENTS IN GERMANY 2016 (%)

FIGURE 39 GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 40 UK, SAAS CLOUD COMPUTING FORECAST 2014-2019 ($ BILLION)

FIGURE 41 UK MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 42 SOFTWARE SERVICE FOR VC FUNDED COMPANIES IN FRANCE 2015

FIGURE 43 FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 44 SPAIN ICT SECTOR REVENUE TURNOVER IN 2015 (PERCENTAGE)

FIGURE 45 SPAIN AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 46 ITALY CLOUD COMPUTING MARKET FORECAST 2015-2020 ($ BILLION)

FIGURE 47 ITALY MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 48 ROE MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 49 CHINA SAAS MARKET FORECAST 2014-2019 ($ MILLION)

FIGURE 50 CHINA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 51 INDIA IT SOFTWARE MARKET FORECAST 2016-2020 ($ BILLION)

FIGURE 52 INDIA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 53 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 54 SAAS SALES IN JAPAN 2015

FIGURE 55 JAPAN MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 56 AUSTRALIA PUBLIC CLOUD MARKET FORECAST 2014-2019 ($ MILLION)

FIGURE 57 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 58 ROAPAC MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 59 LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 60 MENA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 61 AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)

FIGURE 62 MARKET SHARE ANALYSIS OF GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, 2017

  1. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
  2. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2018-2026($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2018-2026 ($ MILLION)
  3. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
  4. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2018-2026 ($ MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
    • GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
  5. GLOBAL MARKETING AUTOMATION SOFTWARE MARKET BY GEOGRAPHY 2018-2026 ($ MILLION)
    • NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • The U.S.
      • CANADA
    • EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • GERMANY
      • UK
      • FRANCE
      • SPAIN
      • ITALY
      • REST OF EUROPE (ROE)
    • ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • CHINA
      • INDIA
      • SOUTH KOREA
      • JAPAN
      • AUSTRALIA
      • REST OF ASIA PACIFIC (ROAPAC)
    • REST OF THE WORLD MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
      • LATIN AMERICA
      • MENA
      • AFRICA

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