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JAPAN WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

Japan Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

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MARKET OVERVIEW

The Japan wine market was valued at $13165.70 million in 2022 and is expected to reach $14342.10 million by 2030, growing at a CAGR of 0.80% during the forecast period, 2023-2030.

On the other hand, the Japan wine market was valued at 678.50 million liters in 2022 and is expected to reach 615.30 million liters by 2030, projecting a CAGR of -1.57% during the forecast period, 2023-2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

Japan Wine Market

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Japanese wine is becoming increasingly popular, with the local wine industry thriving. New wineries are sprouting up around Japan and producing premium reds, whites, roses, and sparkling wines. Also, the quality of regional wine has increased in Japan due to the usage of European grape types. 

Further, grape varieties, such as American Vitis labrusca crossbreeds, native Japanese varieties, and more recently, specialized wine varieties like Merlot and Chardonnay, are used to make wines with various flavors. In addition, Japan produces wine throughout, with the main regions being Yamanashi, Nagano, Hokkaido, and Yamagata. At present, there are more than 200 wineries in Japan.

One of the key factors driving the Japan wine market growth is the growing popularity of Japanese wine in international markets. Accordingly, more winemakers are discovering the country’s various wine-producing regions. Additionally, major corporations are working to promote Japanese wine domestically, including Suntory, Sapporo, Asahi, and Kirin. This has enabled the import and export of Japanese wine. Moreover, the government is aiding the wine industry by providing incentives that make it simpler for winemakers to cultivate grapes. 

However, the Japan wine market growth is hindered by complexities due to global warming and the aging workforce. Also, grapes are difficult to grow in Japan due to the country’s acidic soil, high levels of precipitation and humidity, and other climatic factors. 

Furthermore, the difficulty in expanding and developing locally-based Japanese wine manufacturing enterprises contributes to increased international wine imports. For instance, over 60% of the wines consumed in Japan are foreign imports, with only one-third of the country’s wine coming from domestic producers.

Inkwood Research’s report on the Japan wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

Some of the key players in the Japan wine market are Asahi Breweries Ltd, Sapporo Breweries Ltd, Suntory Wine, and Gekkeikan Sake Co Ltd.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedJapan
Companies AnalyzedAsahi Breweries Ltd, Gekkeikan Sake Co Ltd, Hakutsuru Sake Brewing Co Ltd, Sapporo Breweries Ltd, Suntory Wine

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON JAPAN WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. GOVERNMENT AID FOR LOCAL BUSINESSES BOOSTS GROWTH 
      2. INCREASING DEMAND FOR PREMIUM & LUXURIOUS WINES
      3. RISING AWARENESS ABOUT WINE’S HEALTH BENEFITS AMONG OLDER POPULATION 
    2. KEY CHALLENGES
      1. CLIMATIC CONDITIONS AFFECTING GRAPE YIELD
      2. INCREASED DEPENDENCE ON EXPORTS OF FOREIGN WINES AFFECTS LOCAL BUSINESSES
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. MARKET SHARE ANALYSIS, 2021 & 2022 (IN %)
    8. BRAND SHARE ANALYSIS, 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS
      4. BUSINESS EXPANSIONS
    2. COMPANY PROFILES
      1. ASAHI BREWERIES LTD
      2. GEKKEIKAN SAKE CO LTD
      3. HAKUTSURU SAKE BREWING CO LTD
      4. SAPPORO BREWERIES LTD
      5. SUNTORY WINE

LIST OF TABLES

TABLE 1: JAPAN – COUNTRY SNAPSHOT

TABLE 2: JAPAN WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: JAPAN WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: JAPAN WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: JAPAN WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: JAPAN WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: JAPAN WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: JAPAN WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: JAPAN WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: JAPAN WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: JAPAN WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: JAPAN WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: JAPAN WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: JAPAN WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: JAPAN WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: JAPAN WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 17: JAPAN WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 18: JAPAN WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: JAPAN WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: JAPAN WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: JAPAN WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: JAPAN WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: JAPAN WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: JAPAN WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: JAPAN WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: JAPAN WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: JAPAN WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: JAPAN WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: JAPAN WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: JAPAN WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: JAPAN WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: JAPAN WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: JAPAN WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 34: LIST OF ACQUISITIONS

TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 36: LIST OF PARTNERSHIPS 

TABLE 37: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 14: JAPAN WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: JAPAN WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: JAPAN WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: JAPAN WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: JAPAN WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: JAPAN WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: JAPAN WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: JAPAN WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: JAPAN WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: JAPAN WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: JAPAN WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: JAPAN WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: JAPAN WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: JAPAN WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: JAPAN WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: JAPAN WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: JAPAN WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: JAPAN WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: JAPAN WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: JAPAN WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: JAPAN WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: JAPAN WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: JAPAN WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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