EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

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EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

The Europe marketing automation software market is projected to grow at a CAGR of 8.61% during the forecast period of 2019-2027. The major driver for the market growth of Europe marketing automation software is the increasing demand for digital marketing in various industries. Advertising & design, manufacturing & distribution and BFSI are amongst the fastest growing vertical segments in Europe for this market.

EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

Europe Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) by Verticals (Academic & Education, Advertising and Design, Bfsi, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail, Other Verticals) by Deployment (on-premises, Cloud) by End-user (Smbs, Large Enterprises) by Geography.

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The Europe marketing automation software market is projected to grow at a CAGR of 8.61% during the forecast period of 2019-2027. The major driver for the market growth of Europe marketing automation software is the increasing demand for digital marketing in various industries. Advertising & design, manufacturing & distribution and BFSI are amongst the fastest growing vertical segments in Europe for this market.

The countries analyzed in the Europe marketing automation software market are Germany, the United Kingdom, France, Spain, Russia, Italy and the Rest of Europe. The Spain marketing automation software market is anticipated to rise with the highest CAGR over the forecast period. However, data privacy is the foremost challenge faced by SaaS companies in Spain. Over the years, Spain has observed more than 35 malware and cyber-attacks on its corporate entities.

The major market players in Marketing Automation Software market are Hatchbuck, Infusionsoft (KEAP), Oracle Corporation, SAS Institute, Hubspot Inc., Act-On Software, Cognizant Technology Solution, Adobe Systems, Insidesales.Com Inc. (holding company of Inboundio), Greenrope, Etrigue Corporation, International Business Machines Corporation, SAP SE, and Sales Force.

 

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  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET
      • CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET
      • SME IS THE FASTEST GROWING END-USER IN MARKETING AUTOMATION SOFTWARE MARKET
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • INCREASING DEMAND FOR DIGITAL MARKETING
      • RISING DEMAND TO INTEGRATE MARKETING EFFORTS
      • INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE
      • GROWING NEED FOR LEAD NURTURING
      • NEED FOR HIGHER ROI
    • MARKET RESTRAINTS
      • DATA RELATED CONCERNS
      • ISSUES RELATED TO INTEROPERABILITY
    • MARKET OPPORTUNITIES
      • GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
      • GROWING USE OF LOCATION-BASED MARKETING
    • MARKET CHALLENGES
      • INCORPORATION WITH EXISTING MARKETING SYSTEM
      • LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • KEY BUYING CRITERIA
  6. GEOGRAPHICAL ANALYSIS
    • EUROPE
      • GERMANY
      • UNITED KINGDOM
      • FRANCE
      • SPAIN
      • ITALY
      • RUSSIA
      • ROE (REST OF EUROPE)
  1. COMPETITIVE LANDSCAPE
    • COMPANY PROFILE
      • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • ORACLE CORPORATION
      • SALES FORCE
      • SAP SE
      • ADOBE SYSTEMS
      • SAS INSTITUTE
      • ACT-ON SOFTWARE
      • COGNIZANT TECHNOLOGY SOLUTION
      • ETRIGUE CORPORATION
      • GREENROPE
      • HATCHBUCK
      • HUBSPOT INC.
      • COM INC. (HOLDING COMPANY OF INBOUNDIO)
      • INFUSIONSOFT (KEAP)

LIST OF TABLES

TABLE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)

TABLE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)

TABLE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 6 OPPORTUNITY MATRIX

TABLE 7 VENDOR LANDSCAPE

TABLE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

 

LIST OF FIGURES

FIGURE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL 2018 & 2027 (%)

FIGURE 2 EUROPE LEAD NURTURING AND LEAD SCORING MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3 EUROPE CLOUD MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 4 EUROPE SME MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)

FIGURE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)

FIGURE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)

FIGURE 10 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)

FIGURE 11 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 12 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)

FIGURE 13 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)

FIGURE 14 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)

FIGURE 15 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)

FIGURE 16 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)

FIGURE 17 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)

FIGURE 18 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)

FIGURE 19 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)

FIGURE 20 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)

FIGURE 21 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)

FIGURE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)

FIGURE 23 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)

FIGURE 24 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)

FIGURE 25 PORTER’S FIVE FORCE MODEL

FIGURE 26 KEY BUYING CRITERIA

FIGURE 27 EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)

FIGURE 28 GERMANY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29 UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 30 FRANCE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 31 SPAIN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 32 ITALY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33 RUSSIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 34 ROE MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

  1. GEOGRAPHICAL ANALYSIS
    • EUROPE
      • GERMANY
      • UNITED KINGDOM
      • FRANCE
      • SPAIN
      • ITALY
      • RUSSIA
      • ROE (REST OF EUROPE)
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES

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