Global B2B eCommerce Market: Mapping the New B2B Buyer Persona
On 31st October 2023, Google announced the landing of mobile-first indexing. Also, Google’s previous findings suggest that 50% of B2B search queries were made on smartphones in 2017, which was slated to grow to 70% by 2020. Whereas according to McKinsey & Company, B2B mobile app ordering increased by 250% amid COVID-19. Simultaneously, as per…




