Customer Relationship Management Market: When Ceros Leveraged HubSpot

Customer relation management (CRM) software is a rapidly growing enterprise software. It is increasingly adopted by all ranges of entities – from small businesses and global enterprises to sales and marketing teams. It helps them gain new customer-centric insights, retain & acquire customers, and deliver better customer experiences. According to Inkwood Research, the global customer relationship management market is expected to record a CAGR of 13.63% during 2023-2032 and is set to reach $286.74 billion by 2032.

Deploying a CRM system is a task that demands significant resources and time investment. To optimize outcomes in CRM implementation, meticulous planning, resource allocation, and a well-structured management system are imperative. For instance, during the planning phase of CRM implementation, companies need to integrate key personnel from departments such as Marketing, Customer Service, Sales, and Support, which expedites the process and ensures its effectiveness.

This blog looks at one such successful CRM implementation by Ceros:

Customer Relationship Management Market - Inkwood Research

Customer Relationship Management Market Case Studies: Ceros’ Successful CRM Implementation

The Problem:

Ceros, a leading cloud-based design software company committed to fostering creativity in businesses, has undergone a significant transformation from a singular product offering to a comprehensive multi-product suite. This evolution has empowered their clientele to fully unlock and express their creative potential.

However, as Ceros embarked on this journey of expansion, they encountered a notable challenge in their quest for greater technological capabilities and heightened activity volumes. Paradoxically, the more they expanded their systems, the less efficient their representatives became. Bogged down by the use of disparate tools, the sales representatives found themselves recording crucial notes in a scattered array of platforms such as Google Docs, spreadsheets, post-it notes, and Slack messages.

The manual entry began to weigh down their daily routines and despite these efforts, their pipelines were running dry of qualified leads. Compounding this issue, the leads they did possess lacked critical insights. This left the sales team struggling to identify and execute the appropriate next steps in their interactions with potential clients.

As the sales team continued to grow, retrieving the necessary context for consistently relevant and personalized conversations with prospects became an insurmountable challenge. It became evident that a solution was imperative — one that would provide deeper audience insights and enable the sales team to prospect smarter.

The Solution:

Ceros unleashed a 180% Lead Generation using HubSpot

Using HubSpots adaptable and user-friendly platform, Ceros optimized prospecting with personalized precision, maintaining efficiency and expediting leads through the sales funnel. The shift to Sales Hub consolidated their approach, enabling more impactful conversations, stronger connections, increased deal generation, and accelerated growth. Sales Hub, HubSpot‘s robust sales software solution, thus played a pivotal role in enhancing Ceros‘ sales strategy.

Here’s how:

Sales Hub empowers Ceros‘ sales team through a centralized dashboard, optimizing lead management and enhancing prospecting outreach and data collection. This efficiency boost allows prospecting reps to focus on high-quality leads, resulting in more impactful conversations and improved close rates.

Leveraging Sales Hub, Ceros‘ business development reps (BDRs) receive real-time alerts when prospects engage with email or website content, facilitating timely conversations. Both BDRs and selling reps benefit from a unified contact record, enabling informed and intelligent outreach based on expressed interests.

The revamped prospecting process not only saved Ceros time and improved productivity but also fostered stronger connections. This streamlined approach extends beyond prospecting reps, offering enhanced visibility for sales leadership, more accurate forecasts, and heightened confidence in data.

Says Ceros’ Director of Revenue Operations, Douglas Botchman, “Sales Hub helps us prospect smarter. It makes our prospecting reps more productive, enables more relevant and personalized outreach, and empowers reps to get back to what they do best: connecting with prospects.” (Source)

Insights into Ceros’ Status Quo

HubSpot has empowered Ceros in prospecting and customer understanding, resulting in increased deal generation and accelerated pipeline progression. Achieving a lead response time of under five minutes has significantly enhanced conversion rates, positively impacting funnel performance.

The Future of Customer Relationship Management Market 

Businesses of all sizes grapple with extracting optimal value from their investments in the constantly evolving landscape of CRM and automation technology. The trend leans toward comprehensive CRM solutions that seamlessly integrate sales and marketing functionalities.

As software and budget fatigue set in, decision-makers seek simplicity. It is expected that CRMS will transcend their traditional confines, becoming integral tools across multiple departments beyond customer success teams.

Looking ahead, AI is poised to redefine the customer relationship management market, with notable expansions in key areas:

  • Precision in customer segmentation and lookalike data modeling.
  • Enhanced personalization of channel experiences.
  • Harnessing offline data for enriching online interactions.
  • Dynamic generation of landing pages and websites.

The future of the customer relationship management market will not just be about managing relationships. It will also be about harnessing intelligent technologies to elevate every facet of customer engagement.

By Akhil Nair


Implementing a CRM system in a B2B setting offers numerous benefits, including enhanced customer insights, streamlined communication, and improved collaboration among teams. This will further help businesses make informed decisions, tailor their services, and build stronger, long-term relationships with clients.

CRM technology evolves to meet the dynamic needs of B2B businesses through continuous innovation. Modern CRM systems incorporate advanced features such as AI-driven analytics, automation tools, and integrations with other business applications.