The North America near field communication (NFC) chips market is set to project with a CAGR of 11.97% during the forecast period, 2022-2030, and the revenue is anticipated to reach $2768.25 million by 2030.

North America is one of the leading regions in the global near field communication (NFC) chips market, with NFC-enabled smartphones holding the highest penetration. It is expected to become a standard feature in smartphones used in the region over the upcoming years because of ongoing product developments by leading smartphone providers. Moreover, rising concerns about secure communication also encourage mobile manufacturers to integrate NFC technology in smartphones.

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The North America near field communication (NFC) chips market growth analysis includes the evaluation of the United States and Canada. The growing adoption of chip-based cards for payment purposes in the United States positively influences the market growth. According to the Federal Reserve Government (United States), general-purpose card payments reached around 1.5 billion, increasing from the previous figure of 41 million. The numbers indicate high adoption of chip-based cards in the United States, thus directly impacting the near field communication (NFC) chips market during the forecast period.

Furthermore, the United States market is mainly driven by the rising adoption of NFC-enabled transactions and government support for digital transactions and chip-based cards for payment purposes. The surge in the number of NFC-enabled transactions is due to the benefits offered by this technique, as the debit or credit card information can be digitally stored on mobile devices through various payment applications.

The North America near field communication (NFC) chips market segmentation analysis includes application, end-user, and product. The market by end-user can be sub-segmented into consumer electronics, automotive, retail, banking and finance, medical, and other end-users.

The notable adoption of NFC technology in consumer electronics is expected to boost the growth of the consumer electronics market. Consumer electronics such as televisions, cameras, washing machines, fridges, projectors, etc., extensively deploy NFC for easy contactless operations. The connection between electronic devices with consumables and accessories can be authenticated and identified without any user interference or interaction. The notable use of NFC technology in consumer electronics is expected to boost the growth NFCs in the electronics market.

Moreover, near-field communication chips are used across retail products to simplify and enhance the shopping experience. The shoppers on the store floor are helped by displaying detailed information regarding any product and supporting the overall customer checkout process. Furthermore, store personnel may deploy advanced NFC-based retail solutions to procure detailed information about products while better serving their customers. Also, NFC tags and RFID chips are being integrated into goods for marking purposes to prevent thefts during transportation. It also helps in the simpler identification of specific goods with detailed information on smartphones and other handheld devices to identify goods transported to their destination.

Some key market players operating in the North America near field communication (NFC) chips market include Broadcom Corporation, Marvell Technology Group, NXP Semiconductors NV, Texas Instruments Incorporated, etc.

Marvell Technology Group manufactures and develops semiconductors and has a core competency in designing and engineering, while the manufacturing process is outsourced from emerging lucrative markets. Marvell operates in major segments of cloud, automotive, consumer, and industrial markets. The major product offerings of the company are divided into storage, networking, and connectivity. The company’s major operations are in Europe, Israel, India, China, and Singapore. It is headquartered in Hamilton, California.

Marvell’s key semiconductor, Avastar 88W8887, reduces RBOM and simplifies layout design for fast time-to-market. It is equipped with internal coexistence arbitration and a Mobile Wireless Systems (MWS) serial transport interface. Avastar 88W8887 can be used in smartphones and tablets, mobile routers, printer cameras, etc.

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