GLOBAL NARROWBAND IOT MARKET FORECAST 2019-2027

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GLOBAL NARROWBAND IOT MARKET FORECAST 2019-2027

Narrowband IoT has been defined by 3GPP based on the characteristics of LTE to enable rapid adoption & seamless integration into existing LTE networks, with simple modifications considering the use cases of IoT, particularly related to extended coverage & low power consumption. The global narrowband IoT market is anticipated to grow with a CAGR of 43.92% during the forecast period to reach $7.89 million by 2027. The base year considered for the study is 2018 & the estimated period is between 2019 & 2027.

GLOBAL NARROWBAND IOT MARKET FORECAST 2019-2027

Global Narrowband Iot Market by Service (Professional Services, Managed Services) by Deployment Mode (Guard Band, in-band, Standalone) by Devices (Alarms & Detectors, Smart Appliances, Smart Meters, Trackers, Wearable Devices, Other Devices) by End-user (Agriculture, Automotive & Transportation, Building Automation, Energy, Healthcare, Infrastructure, Manufacturing, Retail, Safety & Security, Other End-users) by Geography

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Narrowband IoT has been defined by 3GPP based on the characteristics of LTE to enable rapid adoption & seamless integration into existing LTE networks, with simple modifications considering the use cases of IoT, particularly related to extended coverage & low power consumption. The global narrowband IoT market is anticipated to grow with a CAGR of 43.92% during the forecast period to reach $7.89 million by 2027. The base year considered for the study is 2018 & the estimated period is between 2019 & 2027. Several key factors that are driving the market are:

  • The requirement for low cost & low power connectivity technology
  • NB-IoT offers deeper coverage & higher security than alternative LPWAN technologies
  • Low cost & longer operational lifespan of NB-IoT
  • Narrowband IoT: standardized & licensed technology
  • Increasing internet users & connected devices
  • Worldwide adoption of the internet of things (IoT)

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Over the past few years, “The Internet of Things (IoT)” has shifted from fiction to reality. According to the International Energy Agency, there will be over XX billion network-enabled devices by 2020. Such a substantial development of IoT has given rise to the LPWAN market. However, the current LPWAN technologies are fragmented & non-standardized. Therefore, there are shortcomings like poor reliability, poor security, & high operational & maintenance costs. NB-IoT overcomes these shortcomings of other rival LPWAN Technologies, such as Sigfox LoRaWan, etc., with advantages like wide area ubiquitous coverage, fast upgrade of the existing network, low-power consumption guaranteeing 10-15 years battery life, low cost, high reliability & high carrier-class network security.

The narrowband IoT market by end-users segment is primarily dominated by building automation, which accounted for a market share of 23.14% in the year 2018. Smoke detectors (regular auto-test, battery check, real-time alerts to the relevant parties in case of fire), alarm systems, home automation (e.g., values for temperature, humidity, control of garage doors, blinds) are some of the key applications of narrowband IoT in building automation.

Nowadays, IoT devices are deployed in both commercial & residential buildings to make energy & resource allocation more efficient with enhanced security. Narrowband IoT helps in efficient deployment of the IoT devices by providing an affordable data transmission network. The building automation market is primarily driven by high investment in the smart city development wherein the IoT is expected to play an important role. Global Smart Cities Primer Picks, Bank of America Merrill Lynch (BAML) anticipates smart city technology & management investment to reach more than $XX trillion by 2020 globally, which further would rise to $XX trillion by 2026.

Though the overall narrowband IoT market has numerous growth drivers, the market growth is curtailed by certain challenges. Competition from rival LPWAN technologies, low data transmission speed, & security & privacy concerns, are hindering the market growth. Moreover, Longtail ecosystem containing the module, application platform & device, coupled with the fragmented development of IoT & interoperability issues, remains to be the major challenges for the leading companies in the market.

The report on global narrowband Internet of Things (NB-IoT) market includes segmentation on the basis of service type, devices, end-users & deployment type. Their further classification is as follows:

Market by Service:

  • Professional Services
  • Managed Services

Market by Deployment Type:

  • Guard Band
  • In-Band
  • Standalone

Market by Devices:

  • Alarm & Detectors
  • Smart Meters
  • Smart Appliances
  • Trackers
  • Wearable Devices
  • Other Devices

Market by End-Users:

  • Agriculture
  • Automotive & Transportation
  • Building Automation
  • Energy
  • Healthcare
  • Infrastructure
  • Manufacturing
  • Retail
  • Safety & Security
  • Other End-Users

Geographically, the global NB-IoT market has been segmented on the basis of four major regions, which includes:

  • North America: United States, Canada
  • Europe: Germany, United Kingdom, France, Spain, Italy, & Rest of Europe
  • Asia-Pacific: China, India, Japan, Australia, South Korea, & Rest of Asia Pacific
  • Rest of World: Latin America, Middle East & Africa

North America was the highest revenue-generating regional market in 2018. The major factors that are augmenting the growth of the narrowband Internet of Things market in North America are the increasing innovation in the IoT technology in the region the excellent start-up culture & encouragement by the local governments to take an investment risk drives the innovations. Wide commercial applications such as public sector, smart cities, & smart healthcare are going to boost the growth of the narrowband Internet of Things market in the region.

Also, Asia Pacific is expected to grow with the highest CAGR during the forecast period. The positive economic outlook has driven government & public bodies across the Asia Pacific to implement investment-friendly policies. For example, Digital India initiative launched by the Government of India in 2015 & the “Made in China 2025” initiative launched by the Chinese government has aided in the growth of end-user’s industry of the narrowband IoT market in this region.

Furthermore, the increasing deployment of narrowband IoT, coupled with a high investment in the smart city infrastructure provides a huge potential for the growth of the narrowband IoT in the Asia Pacific region.

Moreover, increased Internet users & connected devices also provide a great opportunity for narrowband IoT market in this region. According to Internet World Stats, Asia has the highest number of internet users, followed by Europe & then by Latin America/the Caribbean. By June 30, 2017, Asia had XX million internet users.

Global narrowband Internet of Things (NB-IoT) market has been segmented on the basis of service type, deployment mode, devices & end-users. Market by service type is bifurcated into professional services & managed services. Market by deployment type is divided into, guard band, in-band & standalone. Devices segment includes alarms & detectors, smart appliances, smart meters, trackers, wearable devices & other devices. Market segment by end-users includes; agriculture, automotive & transportation, building automation, energy, healthcare, infrastructure, manufacturing, retail, safety & security & other end-users.

The key companies operating in the global narrowband IoT market are;

  • Huawei Technologies
  • Vodafone Group PLC
  • Ericsson
  • AT&T, Inc.
  • Qualcomm
  • others

Company profiles of the notable market players are discussed in detail. Most of the companies look for strategies such as merger & acquisition, partnership, contracts, agreements, & new product launch, to gain a competitive edge over other companies. For example, in February 2019, AT&T & Vodafone Business collaborated to accelerate the Internet of Things (IoT) connectivity & innovation in the automotive industry. In June 2018, AT&T launched the narrowband Internet of Things (NB-IoT) to meet the growing needs of business customers for a wide range of IoT solutions. Their NB-IoT technology complements the existing LTE-M network in the U.S. & Mexico.

In November 2017, Huawei & Gemalto entered into a partnership to help device manufacturers meet the growing demand for long-lasting low-power narrowband (NB) IoT modules. Also, in September 2017, Diehl Metering partnered with Vodafone for a project of smart meter based on narrowband-IoT

Key findings of the global narrowband IoT market:

  • Asia Pacific region holds potential growth opportunities, specifically in energy, safety & security, healthcare, & agriculture
  • Companies like Apple, Samsung, Google, Fitbit, Jawbone, Adidas, are some of the companies to watch out for over the forecasted period, for wearable IoT device market that is the largest revenue generating device segment.
  • A number of investments & developments are occurring in the narrowband IoT market. For instance; in July 2017, Huawei, which has been one of the main contributors towards standardizing NB‑IoT technology (4.5g technology), has developed the first NB‑IoT smart meter in partnership with Janz CE & U‑Blox.
  • The number of internet users & connected devices across the globe has increased significantly, creating a need for narrowband IoT.
  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • ASIA PACIFIC OFFERS LUCRATIVE GROWTH OPPORTUNITIES
      • WEARABLE DEVICES: LARGEST REVENUE GENERATING DEVICE SEGMENT
      • SMART METER IS ANTICIPATED TO GROW WITH THE HIGHEST CAGR
      • INCREASING INTERNET USERS AND CONNECTED DEVICES
  1. MARKET DYNAMICS
    • MARKET SCOPE & DEFINITION
    • MARKET DRIVERS
      • WORLDWIDE ADOPTION OF INTERNET OF THINGS (IOT) APPLICATIONS
      • REQUIREMENT FOR LOW COST & LOW POWER CONNECTIVITY TECHNOLOGY
      • NB-IOT OFFERS DEEPER COVERAGE & HIGHER SECURITY THAN ALTERNATIVE LPWAN TECHNOLOGIES
      • LOW COST & LONGER OPERATIONAL LIFESPAN
      • NARROWBAND IOT: STANDARDIZED & LICENSED TECHNOLOGY
    • MARKET RESTRAINTS
      • COMPETITION FROM RIVAL LPWAN TECHNOLOGIES
      • LOW DATA TRANSMISSION SPEED
      • SECURITY AND PRIVACY CONCERNS
    • MARKET OPPORTUNITIES
      • RISING ACCEPTANCE OF SMART TECHNOLOGY
      • INTELLIGENT NETWORK BANDWIDTH MANAGEMENT
      • DEVELOPMENT OF LPWA BASED DEVICES
      • RAPIDLY GROWING SMART CITY & SMART BUILDING PROJECTS
    • MARKET CHALLENGES
      • LONG TAIL ECOSYSTEM CONTAINING MODULE, APPLICATION PLATFORM & DEVICE
      • FRAGMENTED DEVELOPMENT OF IOT AND INTEROPERABILITY ISSUES
  1. MARKET BY SERVICE
    • PROFESSIONAL SERVICES
    • MANAGED SERVICES
  2. MARKET BY DEPLOYMENT MODE
    • GUARD BAND
    • IN-BAND
    • STANDALONE
  3. MARKET BY DEVICES
    • ALARMS & DETECTORS
    • SMART APPLIANCES
    • SMART METERS
    • TRACKERS
    • WEARABLE DEVICES
    • OTHER DEVICES
  4. MARKET BY END-USER
    • AGRICULTURE
    • AUTOMOTIVE & TRANSPORTATION
    • BUILDING AUTOMATION
    • ENERGY
    • HEALTHCARE
    • INFRASTRUCTURE
    • MANUFACTURING
    • RETAIL
    • SAFETY & SECURITY
    • OTHER END-USERS
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • KEY BUYING CRITERIA
      • APPLICATION
      • COST EFFECTIVENESS
      • TECHNOLOGICAL ADVANCEMENTS
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
  6. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • SPAIN
      • ITALY
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA
  1. COMPANY PROFILES
    • AT&T INC.
    • COMMSOLID GMBH (ACQUIRED BY GOODIX)
    • ERICSSON
    • HUAWEI TECHNOLOGIES CO. LTD.
    • INTEL CORPORATION
    • MICROSOFT CORPORATION
    • ARM HOLDINGS PLC
    • QUALCOMM INCORPORATED
    • SAMSUNG ELECTRONICS
    • SPRINT CORPORATION
    • T-MOBILE
    • VODAFONE
    • VERIZON COMMUNICATIONS
    • U-BLOX AG
    • TELIT

LIST OF TABLES

TABLE 1: GLOBAL NARROWBAND IOT MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)

TABLE 2: INTERNET USERS IN DEVELOPING NATIONS (% POPULATION)

TABLE 3: COVERAGE FOR NB-IOT, LORA AND SIGFOX

TABLE 4: COMPARISON OF NARROW BAND IOT WITH 3GPP

TABLE 5: APPLICATIONS OF NARROWBAND IOT IN SMART CITY & SMART BUILDING

TABLE 6: GLOBAL NARROWBAND IOT MARKET, BY SERVICE, 2019-2027, (IN $ MILLION)

TABLE 7: GLOBAL PROFESSIONAL SERVICES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 8: GLOBAL MANAGED SERVICES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 9: GLOBAL NARROWBAND IOT MARKET, BY DEPLOYMENT MODE, 2019-2027, (IN $ MILLION)

TABLE 10: GLOBAL GUARD BAND MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 11: ALLOWED LTE DIRECTORIES FOR CONNECTION IN-BAND NARROW BAND IOT

TABLE 12: GLOBAL IN-BAND MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 13: GLOBAL STANDALONE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 14: GLOBAL NARROWBAND IOT MARKET, BY DEVICES, 2019-2027, (IN $ MILLION)

TABLE 15: GLOBAL ALARMS & DETECTORS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 16: GLOBAL SMART APPLIANCES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 17: GLOBAL SMART METERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 18: GLOBAL TRACKERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 19: GLOBAL WEARABLE DEVICES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 20: GLOBAL OTHER DEVICES MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 21: GLOBAL NARROWBAND IOT MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 22: GLOBAL AGRICULTURE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 23: GLOBAL AUTOMOTIVE & TRANSPORTATION MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 24: GLOBAL BUILDING AUTOMATION MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 25: GLOBAL ENERGY MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 26: GLOBAL HEALTHCARE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 27: GLOBAL INFRASTRUCTURE MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 28: GLOBAL MANUFACTURING MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 29: GLOBAL RETAIL MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 30: GLOBAL SAFETY & SECURITY MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 31: GLOBAL OTHER END USERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

TABLE 32: OPPORTUNITY MATRIX

TABLE 33: VENDOR LANDSCAPE

TABLE 34: GLOBAL NARROWBAND IOT MARKET, BY GEOGRAPHY, 2019-2027, (IN $ MILLION)

TABLE 35: NORTH AMERICA NARROWBAND IOT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 36: EUROPE NARROWBAND IOT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 37: ASIA PACIFIC NARROWBAND IOT MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 38: REST OF WORLD NARROWBAND IOT MARKET, BY REGION, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1: GLOBAL NARROWBAND IOT MARKET, BY END-USER, 2018 & 2027 (IN %)

FIGURE 2: ASIA PACIFIC NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 3: USE CASE OF NARROWBAND IOT IN SMART METER

FIGURE 4: INTERNET USERS ACROSS THE WORLD BY DIFFERENT GEOGRAPHIES, TILL JUNE 30, 2017

FIGURE 5: FALLING COST OF SENSORS FROM 2010 TO 2024

FIGURE 6: PRICE COMPARISON OF WIRELESS MODULES

FIGURE 7: GLOBAL NARROWBAND IOT MARKET, BY PROFESSIONAL SERVICES, 2019-2027 (IN $ MILLION)

FIGURE 8: GLOBAL NARROWBAND IOT MARKET, BY MANAGED SERVICES, 2019-2027 (IN $ MILLION)

FIGURE 9: DEPLOYMENT MODES OF NARROWBAND IOT

FIGURE 10: GLOBAL NARROWBAND IOT MARKET, BY GUARD BAND, 2019-2027 (IN $ MILLION)

FIGURE 11: GLOBAL NARROWBAND IOT MARKET, BY IN-BAND, 2019-2027 (IN $ MILLION)

FIGURE 12: GLOBAL NARROWBAND IOT MARKET, BY STANDALONE, 2019-2027 (IN $ MILLION)

FIGURE 13: GLOBAL NARROWBAND IOT MARKET, BY ALARMS & DETECTORS, 2019-2027 (IN $ MILLION)

FIGURE 14: GLOBAL NARROWBAND IOT MARKET, BY SMART APPLIANCES, 2019-2027 (IN $ MILLION)

FIGURE 15: SHARE OF SMART CONNECTED MAJOR HOME APPLIANCES SHIPMENT BY REGION 2014-2020 (%)

FIGURE 16: GLOBAL NARROWBAND IOT MARKET, BY SMART METERS, 2019-2027 (IN $ MILLION)

FIGURE 17: GLOBAL NARROWBAND IOT MARKET, BY TRACKERS, 2019-2027 (IN $ MILLION)

FIGURE 18: GLOBAL NARROWBAND IOT MARKET, BY WEARABLE DEVICES, 2019-2027 (IN $ MILLION)

FIGURE 19: WORLDWIDE UNIT SALES OF WEARABLE DEVICES 2014-2016 (MILLION UNITS)

FIGURE 20: GLOBAL NARROWBAND IOT MARKET, BY OTHER DEVICES, 2019-2027 (IN $ MILLION)

FIGURE 21: GLOBAL NARROWBAND IOT MARKET, BY AGRICULTURE, 2019-2027 (IN $ MILLION)

FIGURE 22: GLOBAL NARROWBAND IOT MARKET, BY AUTOMOTIVE & TRANSPORTATION, 2019-2027 (IN $ MILLION)

FIGURE 23: GLOBAL NARROWBAND IOT MARKET, BY BUILDING AUTOMATION, 2019-2027 (IN $ MILLION)

FIGURE 24: MARKET SHARE OF BIOT CONTRACT 2014 & 2020 (%)

FIGURE 25: GLOBAL NARROWBAND IOT MARKET, BY ENERGY, 2019-2027 (IN $ MILLION)

FIGURE 26: GLOBAL NARROWBAND IOT MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)

FIGURE 27: KEY ADVANTAGES OF IOT IN HEALTHCARE INDUSTRY

FIGURE 28: GLOBAL NARROWBAND IOT MARKET, BY INFRASTRUCTURE, 2019-2027 (IN $ MILLION)

FIGURE 29: GLOBAL NARROWBAND IOT MARKET, BY MANUFACTURING, 2019-2027 (IN $ MILLION)

FIGURE 30: GLOBAL NARROWBAND IOT MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)

FIGURE 31: ESTIMATED IMPACT OF IOT IN RETAIL BUSINESS IN NEXT 5 YEARS (%)

FIGURE 32: GLOBAL NARROWBAND IOT MARKET, BY SAFETY & SECURITY, 2019-2027 (IN $ MILLION)

FIGURE 33: GLOBAL NARROWBAND IOT MARKET, BY OTHER END-USERS, 2019-2027 (IN $ MILLION)

FIGURE 34: PORTER’S FIVE FORCE MODEL

FIGURE 35: KEY BUYING IMPACT ANALYSIS

FIGURE 36: GLOBAL NARROWBAND IOT MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 37: M2M COMMUNICATION TECHNOLOGY MARKET 2017-2024 ($ MILLION)

FIGURE 38: UNITED STATES NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 39: CANADA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 40: UNITED KINGDOM NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 41: GERMANY NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 42: FRANCE NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 43: SPAIN NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 44: ITALY NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 45: REST OF EUROPE NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 46: CHINA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 47: JAPAN NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 48: INDIA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 49: SOUTH KOREA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 50: AUSTRALIA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 51: REST OF ASIA PACIFIC NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 52: LATIN AMERICA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 53: MIDDLE EAST & AFRICA NARROWBAND IOT MARKET, 2019-2027 (IN $ MILLION)

  1. MARKET BY SERVICE
    • PROFESSIONAL SERVICES
    • MANAGED SERVICES
  2. MARKET BY DEPLOYMENT MODE
    • GUARD BAND
    • IN-BAND
    • STANDALONE
  3. MARKET BY DEVICES
    • ALARMS & DETECTORS
    • SMART APPLIANCES
    • SMART METERS
    • TRACKERS
    • WEARABLE DEVICES
    • OTHER DEVICES
  4. MARKET BY END-USER
    • AGRICULTURE
    • AUTOMOTIVE & TRANSPORTATION
    • BUILDING AUTOMATION
    • ENERGY
    • HEALTHCARE
    • INFRASTRUCTURE
    • MANUFACTURING
    • RETAIL
    • SAFETY & SECURITY
    • OTHER END-USERS
  5. GEOGRAPHICAL ANALYSIS
    • NORTH AMERICA
      • UNITED STATES
      • CANADA
    • EUROPE
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • SPAIN
      • ITALY
      • REST OF EUROPE
    • ASIA PACIFIC
      • CHINA
      • JAPAN
      • INDIA
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC
    • REST OF WORLD
      • LATIN AMERICA
      • MIDDLE EAST & AFRICA

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