EUROPE MOBILE PAYMENT MARKET FORECAST 2018-2026

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EUROPE MOBILE PAYMENT MARKET FORECAST 2018-2026

The Europe mobile payment market was valued at $190 billion in the year 2016 and is expected to grow at a CAGR of 22.91% during the forecast period of 2017-2025. The growth in e-commerce and the widespread use of mobile payment by the unbanked populace is propelling the growth of the Mobile payment market. The countries analyzed for this region include UK, Finland, Sweden, Norway, Germany and the Rest of Europe.

EUROPE MOBILE PAYMENT MARKET FORECAST 2018-2026

 

Europe Mobile Payment Market by Types of Payment (Mobile Person to Person Transfer (P2P), Mobile Commerce, Prepaid Mobile Wallet, in App Billing, Carrier Billing and Closed Loop Payments), by Medium (Sms, Internet, Contactless, USSD)& by Geography

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The Europe mobile payment market is expected to grow at a CAGR of 21.88 % during the forecast period of 2018-2026. The growth in e-commerce sector and the widespread use of mobile payment by the unbanked populace is propelling the growth of the mobile payment market in this region.

Europe Mobile Payment Market

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The countries analyzed for this region include UK, Finland, Sweden, Norway, Germany and the Rest of Europe. The continuous introduction of user-friendly technologies and the entry of big players into the market are two of the most significant aspects that are providing the market with opportunities to expand its growth. While the UK market accounted for the highest revenue share in 2017, it is the Sweden mobile payment market that is anticipated to rise with the highest CAGR. Sweden, with the highest living standard in the world, is a mature economy. The major key driver for the growth of this market is the availability of internet to the root level. Sweden is a country with the highest app downloads per user. Four out of five purchases in Sweden are paid electronically

The leading mobile payments market companies are Yeepay, Paypal, Mastercard, Airtel Money, Intuit Pay, Apple Inc, Softcard, Tenpay Technology Ltd, Boku, 99bill Corporation, Izettle, Square Inc, Dwolla Corp, Merchant Customer Exchange, We Pay Inc, Google, etc.

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  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
    • ESTIMATION METHODOLOGY
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • MOBILE PAYMENTS HAVE BECOME A MAINSTREAM PAYMENT METHOD
      • MOBILE PERSON TO PERSON TRANSFER (P2P) HOLDS MAJOR CHUNK OF THE EUROPE MOBILE PAYMENT MARKET BY TYPE OF PAYMENT
      • STARTUP CULTURE REVOLUTIONIZING MOBILE PAYMENT MARKET
  1. MARKET OVERVIEW
    • MARKET DEFINITION
    • MARKET CONSTITUENTS
      • BANKS AND TELECOM COMPANIES
    • REGULATORY BODIES
      • FINANCIAL REGULATORS
      • TELECOM REGULATORS
      • DATA PROTECTION
    • MOBILE PAYMENT PLATFORM PROVIDERS
      • APPLICATION DEVELOPERS
    • DRIVERS
      • THE EUROPE MOBILE PAYMENT MARKET IS DRIVEN BY ACQUISITIONS AND PARTNERSHIPS
      • MOBILE PAYMENT IS BEING PREFERRED OVER TRADITIONAL BANKING METHODS
      • TECHNOLOGICAL ADVANCEMENT BLOOMING THE MOBILE PAYMENT MARKET
      • SMALL MERCHANTS AND BUSINESSES ACCEPTING MOBILE PAYMENTS
      • EXTENSIVE USE OF MOBILE PAYMENT BY UNBANKED POPULATION
      • MOBILE PAYMENT MARKET DRIVEN BY GROWTH IN E-COMMERCE
    • RESTRAINTS
      • SECURITY THREATS ARE THE MAJOR CONCERN
      • SPYWARE AND MALWARE ATTACKS MAY SLOW DOWN THE MOBILE PAYMENT MARKET
      • INTEROPERABILITY IS A KEY CONCERN
    • OPPORTUNITIES
      • INTRODUCTION OF MORE USER-FRIENDLY TECHNOLOGIES TO CREATE SCOPE FOR MOBILE PAYMENT MARKET
      • ENTRY OF BIG PLAYERS IN MOBILE PAYMENT MARKET TO CREATE HUGE SCOPE FOR EUROPE MOBILE PAYMENT MARKET
      • EMPHASIS ON USER-CONVENIENCE GIVING RISE TO ADOPTION OF MOBILE PAYMENT SYSTEMS
      • CASH TRANSACTION LIMIT
      • SMART CITIES EXPECTED TO BRING SIGNIFICANT BUSINESS FOR MOBILE PAYMENT MARKET
      • UNBANKED GEOGRAPHIES ARE THE OPPORTUNITY MARKETS
    • CHALLENGES
      • UNWILLINGNESS TO SWITCH TO NEW TECHNOLOGY
      • HUGE CAPITAL REQUIREMENT
      • NEW ADDITIONS TO THE TECHNOLOGY AND UNCLEAR RULES CONFUSE THE MARKET PLAYERS AND CUSTOMERS
      • LACK OF CONFIDENCE AND LATE ARRIVAL SCENARIO MAY AFFECT THE GROWTH OF THE MARKET
      • ADDRESSING THE COMPLEXITIES IS A CONCERN
      • LACK OF TECHNOLOGICAL STANDARDS
      • MOBILE PAYMENTS NEED TO CREATE SPACE FOR LONG-TERM GROWTH
  1. EUROPE MOBILE PAYMENT MARKET BY TYPES OF PAYMENT 2018-2026 ($ BILLION)
    • MOBILE PERSON TO PERSON TRANSFER (P2P)
    • MOBILE COMMERCE
      • VARIOUS MOBILE COMMERCE SERVICES
    • PREPAID MOBILE WALLET
    • IN-APP BILLING
    • CARRIER BILLING
    • CLOSED LOOP PAYMENTS
  2. EUROPE MOBILE PAYMENT MARKET BY MEDIUM 2018-2026 ($ BILLION)
    • SMS
    • INTERNET
    • CONTACTLESS
    • USSD
  3. KEY ANALYTICS
    • PORTER’S 5 FORCE MODEL
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • THREAT OF SUBSTITUTE PRODUCTS
      • THREAT OF NEW ENTRANTS
      • INTENSITY OF COMPETITIVE RIVALRY
    • VENDOR LANDSCAPE
    • OPPORTUNITY MATRIX
  4. EUROPE MOBILE PAYMENT MARKET BY COUNTRIES 2018-2026 ($ BILLION)
    • UK
    • FINLAND
    • SWEDEN
    • NORWAY
    • GERMANY
    • REST OF EUROPE
  5. COMPETITIVE LANDSCAPE
    • MARKET SHARE ANALYSIS
    • STRATEGIC MOVES
    • COMPANY PROFILES
      • APPLE INC.
      • ALIPAY
      • AIRTEL MONEY
      • BOKU
      • BANK OF AMERICA
      • BANCO BILBAO VIZCAYA ARGENTARIA WALLET
      • BEIJING QIANDAIBAO PAYMENT TECHNOLOGY LTD.
      • CHINA UNIONPAY
      • MERCHANT CUSTOMER EXCHANGE
      • M-PESA
      • DWOLLA CORP
      • G-XCHANGE
      • GOOGLE
      • IZETTLE
      • INTUIT PAY
      • MASTERCARD
      • SQUARE INC
      • TENPAY TECHNOLOGY LTD
      • THE WESTERN UNION COMPANY
      • WE PAY INC
      • YEEPAY
      • 99BILL CORPORATION
      • SOFTCARD
      • PAYTM
      • PAYPAL
      • PAYMENTWALL
      • OBOPAY INC

 

LIST OF TABLES

TABLE 1 EUROPE MOBILE PAYMENT MARKET BY COUNTRIES 2018-2026 ($ BILLION)

TABLE 2 MOBILE PAYMENT RISKS AND CHALLENGES

TABLE 3 EUROPE MOBILE PAYMENT MARKET BY TYPES OF PAYMENT 2018-2026 ($ BILLION)

TABLE 4 MOBILE WALLET TECHNOLOGIES

TABLE 5 EUROPE MOBILE PAYMENT MARKET BY MEDIUM 2018-2026 ($ BILLION)

TABLE 6 EUROPE MOBILE PAYMENT MARKET BY COUNTRIES 2018-2026 ($ BILLION)

 

LIST OF FIGURES

FIGURE 1 EUROPE MOBILE PAYMENT MARKET BY TYPES OF MOBILE PAYMENT 2018-2026 ($ BILLION)

FIGURE 2 EVOLUTION OF PAYMENT SYSTEM

FIGURE 3 REGULATORY BODIES IMPACTING MOBILE PAYMENT MARKET

FIGURE 4 PERCENTAGE OF PHISHING ATTACKS BY SECTOR IN 2015

FIGURE 5 MOBILE PAYMENTS EUROPE PRODUCT MIX BY VALUE 2014

FIGURE 6 IMPACT OF MOBILE FINANCIAL SERVICES ON UNBANKED GEOGRAPHIES IN 2016

FIGURE 7 EUROPE MOBILE PERSON TO PERSON TRANSFER (P2P) MARKET 2018-2026 ($ MILLION)

FIGURE 8 EUROPE MOBILE COMMERCE MARKET 2018-2026 ($ BILLION)

FIGURE 9 EUROPE PREPAID MOBILE WALLET MARKET 2018-2026 ($ BILLION)

FIGURE 10 EUROPE IN-APP BILLING MARKET 2018-2026 ($ BILLION)

FIGURE 11 EUROPE CARRIER BILLING MARKET 2018-2026 ($ BILLION)

FIGURE 12 EUROPE CLOSED LOOP PAYMENTS MARKET 2018-2026 ($ BILLION)

FIGURE 13 EUROPE SMS MARKET 2018-2026 ($ BILLION)

FIGURE 14 EUROPE INTERNET MARKET 2018-2026 ($ BILLION)

FIGURE 15 EUROPE CONTACTLESS MARKET 2018-2026 ($ BILLION)

FIGURE 16 EUROPE USSD MARKET 2018-2026 ($ BILLION)

FIGURE 17 SMARTPHONE USERS IN UK BY AGE GROUP IN 2015

FIGURE 18 UK MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 19 SWEDEN MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 20 FINLAND MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 21 SMARTPHONE USERS IN FINLAND 2014-2018 ($ MILLION)

FIGURE 22 NORWAY MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 23 GERMANY MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 24 REST OF EUROPE MOBILE PAYMENT MARKET 2018-2026 ($ BILLION)

FIGURE 25 MARKET SHARE OF MOBILE PAYMENT MARKET 2017

  1. EUROPE MOBILE PAYMENT MARKET BY COUNTRIES 2018-2026 ($ BILLION)
    • UK
    • FINLAND
    • SWEDEN
    • NORWAY
    • GERMANY
    • REST OF EUROPE
  2. EUROPE MOBILE PAYMENT MARKET BY TYPES OF PAYMENT 2018-2026 ($ BILLION)
    • MOBILE PERSON TO PERSON TRANSFER (P2P)
    • MOBILE COMMERCE
      • VARIOUS MOBILE COMMERCE SERVICES
    • PREPAID MOBILE WALLET
    • IN-APP BILLING
    • CARRIER BILLING
    • CLOSED LOOP PAYMENTS
  3. EUROPE MOBILE PAYMENT MARKET BY MEDIUM 2018-2026 ($ BILLION)
    • SMS
    • INTERNET
    • CONTACTLESS
    • USSD

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