ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

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ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

The Asia-Pacific marketing automation software market is projected to grow at a CAGR of 10.41% during the forecast period of 2019-2027. Rise in the adoption of cloud-based technology is presenting the market with potential growth opportunities. Campaign management, lead & nurturing scoring, and mobile applications are the fastest growing applications in this region.

 

ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2019-2027

Asia Pacific Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Other Applications) by Verticals (Academic & Education, Advertising and Design, Bfsi, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail, Other Verticals) by Deployment (on-premises, Cloud) by End-user (Smbs, Large Enterprises) by Geography.

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The Asia-Pacific marketing automation software market is projected to grow at a CAGR of 10.41% during the forecast period of 2019-2027. Rise in the adoption of cloud-based technology is presenting the market with potential growth opportunities. Campaign management, lead & nurturing scoring, and mobile applications are the fastest growing applications in this region.

The countries analyzed in the Asia-Pacific Marketing Automation Software market are China, India, Japan, Australia, South Korea and the Rest of APAC. The China marketing automation software market presently leads this region by revenue. Majority of the market investments in the APAC are directed towards cloud computing applications. Marketing automation software market growth amongst the SME’s is anticipated to grow with the highest CAGR over the forecast period. The Indian marketing automation software market is anticipated to rise with the highest CAGR by the end of 2027.

On the other hand, the Indian marketing automation software market is showing promise. According to OECD, India is the fastest growing G20 economy in the world.  With positive economic outlook, and the introduction of new investment schemes like ‘Make in India’ and ‘Digital India’  by the government to aid in FDI investments,  India’s IT sector is expected to witness strong growth in the coming years.

Few of the noted market giants include Oracle Corporation, International Business Machines Corporation, Infusionsoft (KEAP), Act-On Software, Sales Force, Greenrope, Etrigue Corporation, Adobe Systems, SAP SE, Insidesales.Com Inc. (holding company of Inboundio), Hatchbuck, Cognizant Technology Solution, SAS Institute, and Hubspot Inc.

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  1. RESEARCH SCOPE
    • STUDY GOALS
    • SCOPE OF THE MARKET STUDY
    • WHO WILL FIND THIS REPORT USEFUL?
    • STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    • SOURCES OF DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • TOP-DOWN APPROACH
    • BOTTOM-UP APPROACH
    • DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    • MARKET SUMMARY
    • KEY FINDINGS
      • LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET
      • CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET
      • SME IS THE FASTEST GROWING END USER IN MARKETING AUTOMATION SOFTWARE MARKET
  1. MARKET DYNAMICS
    • MARKET DEFINITION & SCOPE
    • MARKET DRIVERS
      • INCREASING DEMAND FOR DIGITAL MARKETING
      • RISING DEMAND TO INTEGRATE MARKETING EFFORTS
      • INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE
      • GROWING NEED FOR LEAD NURTURING
      • NEED FOR HIGHER ROI
    • MARKET RESTRAINTS
      • DATA RELATED CONCERNS
      • ISSUES RELATED TO INTEROPERABILITY
    • MARKET OPPORTUNITIES
      • GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
      • GROWING USE OF LOCATION-BASED MARKETING
    • MARKET CHALLENGES
      • INCORPORATION WITH EXISTING MARKETING SYSTEM
      • LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES
  5. KEY ANALYTICS
    • PORTER’S FIVE FORCE MODEL
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTE
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • THREAT OF COMPETITIVE RIVALRY
    • OPPORTUNITY MATRIX
    • VENDOR LANDSCAPE
    • KEY BUYING CRITERIA
  6. GEOGRAPHICAL ANALYSIS
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC (RoAPAC)
  1. COMPETITIVE LANDSCAPE
    • COMPANY PROFILE
      • INTERNATIONAL BUSINESS MACHINES CORPORATION
      • ORACLE CORPORATION
      • SALES FORCE
      • SAP SE
      • ADOBE SYSTEMS
      • SAS INSTITUTE
      • ACT-ON SOFTWARE
      • COGNIZANT TECHNOLOGY SOLUTION
      • ETRIGUE CORPORATION
      • GREENROPE
      • HATCHBUCK
      • HUBSPOT INC.
      • COM INC. (HOLDING COMPANY OF INBOUNDIO)
      • INFUSIONSOFT (KEAP)

 

LIST OF TABLES

TABLE 1 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)

TABLE 3 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)

TABLE 4 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)

TABLE 5 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)

TABLE 6 OPPORTUNITY MATRIX

TABLE 7 VENDOR LANDSCAPE

TABLE 8 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

FIGURE 1 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL 2018 & 2027 (%)

FIGURE 2 ASIA PACIFIC LEAD NURTURING AND LEAD SCORING MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3 ASIA PACIFIC CLOUD MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 4 ASIA PACIFIC SME MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 5 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)

FIGURE 6 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 7 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)

FIGURE 8 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 9 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)

FIGURE 10 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)

FIGURE 11 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)

FIGURE 12 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)

FIGURE 13 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)

FIGURE 14 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)

FIGURE 15 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)

FIGURE 16 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)

FIGURE 17 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)

FIGURE 18 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)

FIGURE 19 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)

FIGURE 20 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)

FIGURE 21 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)

FIGURE 22 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)

FIGURE 23 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)

FIGURE 24 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)

FIGURE 25 PORTER’S FIVE FORCE MODEL

FIGURE 26 KEY BUYING CRITERIA

FIGURE 27 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)

FIGURE 28 INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 29 CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 30 JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 31 SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 32 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33 REST OF ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)

  1. GEOGRAPHICAL ANALYSIS
    • ASIA PACIFIC
      • INDIA
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • AUSTRALIA
      • REST OF ASIA PACIFIC (RoAPAC)
  1. MARKET BY APPLICATION
    • CAMPAIGN MANAGEMENT
    • E-MAIL MARKETING
    • MOBILE APPLICATION
    • INBOUND MARKETING
    • LEAD NURTURING AND LEAD SCORING
    • REPORTING AND ANALYTICS
    • SOCIAL MEDIA MARKETING
    • OTHER APPLICATIONS
  2. MARKET BY VERTICALS
    • ACADEMIC & EDUCATION
    • ADVERTISING AND DESIGN
    • BFSI
    • HEALTHCARE
    • MANUFACTURING AND DISTRIBUTION
    • MEDIA AND ENTERTAINMENT
    • RETAIL
    • OTHER VERTICALS
  3. MARKET BY DEPLOYMENT
    • ON-PREMISES
    • CLOUD
  4. MARKET BY END-USER
    • SMBS
    • LARGE ENTERPRISES

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