The Unstable Direct-to-Consumer (DTC) Model in Clear Aligners Market
[vc_row][vc_column][vc_message] [/vc_message][vc_separator css=”.vc_custom_1485161106237{padding-bottom: 25px !important;}”][vc_column_text] Orthodontists no longer rely on primary care dentists for referrals. Instead, they have adopted a strategy to educate patients and market products directly. This is referred to as direct-to-consumer (DTC) advertising. With regard to clear aligners, the direct-to-consumer (DTC) model has been gaining prominence, attributed to cost and convenience. As…
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