Transport Media Market: Viral Transport Media’s Rising Potential

As per Inkwood Research, the global transport media market is set to rise with a CAGR of 4.51% during the forecast period 2024 to 2032. Transport media play a vital role in preventing contamination, ensuring the survival, and maintaining the integrity of specimens during their journey from one location to another.

The COVID-19 pandemic clearly highlighted the crucial role of diagnostic testing for respiratory viruses. While the pandemic has officially ended, SARS-CoV-2 and other respiratory viruses will continue to contribute to endemic cold seasons annually. (Source)

Given that the symptoms of viral respiratory infections are non-specific, there’s a growing need for testing for the most relevant respiratory viruses. 

This is essential because treatment approaches and public health measures vary based on the specific virus involved; consequently, there is a parallel need for suitable sample collection and stabilization devices, including transport media, tailored to different virus types.

Transport Media Market - Inkwood Research

As laboratories strive for accurate results amidst the complexity of overlapping symptoms, the reliance on robust pre-analytical solutions like viral transport media is expected to fuel the growth of the global transport media market during the forecast period. 

Transport Media Market: How Viral Transport Media (VTM) is Shaping the Future of Diagnostic Solutions

Following the decline of the COVID-19 pandemic, health systems were challenged by the simultaneous prevalence of different respiratory viruses, causing a wide overlap in symptoms. This increased the demand for multi-virus diagnostic tests, which require suitable pre-analytical workflow solutions, such as viral transport media, in order to receive valid diagnostic results.

In line with this, Copan Diagnostics and Puritan Medical Products were fundamental in addressing swab shortages for COVID-19 testing – the US Department of Defense picked up Copan’s swabs for distribution to hospitals in the United States to ensure timely sample collection and testing.

By utilizing viral transport media, healthcare professionals can safely transport samples from the point of collection to the diagnostic laboratory, even over long distances or extended periods. The media’s composition typically includes nutrients, antimicrobial agents, and other components that protect the collected viral specimens from contamination and maintain their quality throughout the transportation process. 

For example, Longhorn Vaccines and Diagnostics LLC in 2023, announced new data validating their PrimeStore Molecular Transport Medium (MTM). This innovative product is designed to enhance the transport and stabilization of samples for diagnostic testing, including tuberculosis (TB) testing for children in remote and underserved areas.

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According to Inkwood Research, in 2023, the viral transport media segment dominated the product category. As per our analysis, the VTM segment is expected to observe an upward growth trajectory during the forecast period.

    • Viral transport media (VTM) is a specific solution used in virology and clinical microbiology to transport and preserve viral specimens from the collecting site to the laboratory for further testing.
  • The fundamental goal of VTM is to keep viruses viable and stable during transit, ensuring that samples are appropriate for diagnostic testing.
  • There are different formulations for different viral components with different collection methods, such as swabs and nasopharyngeal washes.
  • Viral transport media consists of – 
    • Buffers to maintain optimal ph
    • Antimicrobial agents to prevent bacterial growth
    • Proteins to stabilize viruses
    • Cryoprotectants for long-term storage

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Optimizing Pre-Analytical Workflows & Sample Collection: Transport Media Market

With VTM, healthcare facilities can streamline their pre-analytical workflows, enabling efficient and reliable multi-virus diagnostic testing. Designed to maintain the viability and integrity of the collected viral samples, they prevent degradation and ensure accurate test results.

In essence, viral transport media has continued to play a crucial role in the field of pathology and diagnostics, providing a stable environment for the preservation & transportation of clinical specimens containing viruses. The factors above, in turn, are projected to boost the demand for VTM, thus propelling the transport media market growth during the forecast period.

By Shruti

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    Various types of transport media are designed for specific types of specimens and the organisms being tested. Examples include viral transport media for viruses, bacterial transport media for bacteria, and fungal transport media for fungi.

    Yes, transport media are suitable for long-distance shipments, provided proper storage and handling conditions are maintained during transit. However, it is important to use appropriate packaging and adhere to shipping regulations to ensure the integrity of the specimens.