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UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET FORECAST 2024-2032

SCOPE OF THE REPORT

United States Women Plus Size Clothing Market by Type (Casual Wear, Formal Wear, Sports Wear, Other Types) Market by Product Type (Tops, Tees & Shirts, Dresses & Jumpsuits, Innerwear, Trousers & Jeans, Other Product Types) Market by Age (Below 15 Years, 15-25 Years, 26-50 Years, Above 50 Years) Market by Size (1 XL, 2 XL, 3 XL, 4 XL, Above 4 XL) Market by Distribution Channel (Online Channels, Hypermarkets, Specialty Stores, Franchised Stores, Other Distribution Channels)

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MARKET OVERVIEW

The United States women plus size clothing market is expected to grow with a CAGR of 6.22% during the forecast period, 2024-2032. 

According to data from the Centers for Disease Control and Prevention (CDC), from 2017 to 2020, 41.9% of adults, 22.2% of adolescents, and 12.7% of children aged 2-5 were classified as obese. This has fueled demand for plus-size clothing as more individuals seek fashionable and comfortable apparel that fits their bodies. Consequently, by 2023, the market has responded with the expansion of over 12,000 plus-size clothing stores across the country, underscoring its robust growth and the increasing need for inclusive fashion options within the plus-size clothing industry.

Despite this growth, societal stigma and negative perceptions surrounding body image remain significant challenges for the plus size clothing market. These negative attitudes often lead to a lack of acceptance and inclusivity, making it difficult for plus-size women to find fashionable and flattering clothing options. Although the demand is growing, many brands hesitate to fully embrace the plus-size market, further perpetuating the stigma and limiting the availability of diverse and stylish options for plus-size consumers. Additionally, this stigma affects marketing strategies, as brands may avoid prominently featuring plus-size models, thereby reinforcing harmful stereotypes.

United States Women Plus Size Clothing Market – Inkwood Research

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The persistent gap in the market means that plus-size women struggle to find clothing that not only fits well but also allows them to express their personal style confidently. This lack of representation and inclusivity in fashion is a major barrier to the market’s full potential. However, brands that do cater to the plus-size segment and feature diverse models in their marketing can tap into a loyal and underserved customer base, fostering greater brand loyalty and driving sales growth within the plus size clothing industry.

According to industry sources, the total buying power of the United States population is approximately $19.5 trillion. In 2023, however, 28% of individuals reported experiencing discrimination in commercial settings, potentially costing businesses around $5.4 trillion. This is particularly relevant to the women’s plus size clothing industry, where discrimination and lack of inclusivity can significantly hinder growth and result in substantial financial losses for retailers who fail to address these issues.

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The report on the United States women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:

  • Casual Wear
  • Formal Wear
  • Sports Wear
  • Other Types

Market by Product Type:

  • Tops, Tees & Shirts
  • Dresses & Jumpsuits
  • Innerwear
  • Trousers & Jeans
  • Other Product Types

Market by Age:

  • Below 15 Years
  • 15-25 Years
  • 26-50 Years
  • Above 50 Years

Market by Size:

  • 1 XL
  • 2 XL
  • 3 XL
  • 4 XL
  • Above 4 XL

Market by Distribution Channel:

  • Online Channels
  • Hypermarkets
  • Specialty Stores
  • Franchised Stores
  • Other Distribution Channels

Inkwood Research’s report on the United States women plus size clothing market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis. 

Key players operating the United States women plus size clothing market include Lane Bryant Inc, Torrid LLC, Ashley Stewart, Avenue, ELOQUII, Universal Standard Inc, etc.

Lane Bryant is a retailer focusing on plus-size women’s clothing, accessories, shoes, and intimates. Established in 1904 by Lena Himmelstein Bryant Malsin, the company initially specialized in maternity wear. By 2022, Lane Bryant had expanded to 448 stores across 46 states in the United States and also operates an online store.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2024-2032
Base Year2023
Market Historical Years2018-2022
Forecast Units

Revenue ($ Million)

Segments Analyzed
Type, Product Type, Age, Size, and Distribution Channel
Countries AnalyzedThe United States
Companies AnalyzedLane Bryant Inc, Torrid LLC, Ashley Stewart, Avenue, ELOQUII, and Universal Standard Inc
TABLE OF CONTENTS
  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT- UNITED STATES
    3. COUNTRY ANALYSIS – UNITED STATES
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON THE WOMEN PLUS SIZE CLOTHING MARKET
    6. MAJOR MARKET FINDINGS
      1. EXPANSION IN PLUS SIZE CLOTHING OPTIONS
      2. IMPROVED CONSUMER EXPERIENCE WITH THE INTEGRATION OF TECHNOLOGY 
      3. SURGE IN COLLABORATIONS AND PARTNERSHIPS AMONG WOMEN PLUS SIZE CLOTHING BRANDS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. INCREASING PREVALENCE OF OBESITY IN THE UNITED STATES
      2. BRANDS EMBRACING INCLUSIVE SIZING ATTRACT A BROADER CUSTOMER BASE
      3. RISE OF DEDICATED PLUS SIZE BRANDS
    2. KEY RESTRAINTS
      1. SOCIETAL STIGMA AND NEGATIVE PERCEPTIONS REGARDING BODY IMAGE
      2. HIGH COST OF PRODUCTION OF PLUS SIZE CLOTHING
      3. MARKETING CHALLENGES AND E-COMMERCE HURDLES
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. ADVANCES IN DESIGN AND FABRIC TECHNOLOGY
      2. CONVENIENCE OF ONLINE SHOPPING
      3. INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY MATERIALS
    2. PESTLE ANALYSIS
      1. POLITICAL
      2. ECONOMICAL
      3. SOCIAL
      4. TECHNOLOGICAL
      5. LEGAL
      6. ENVIRONMENTAL
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTIONS
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. GROWTH PROSPECT MAPPING – UNITED STATES
    5. VALUE CHAIN ANALYSIS
      1. RAW MATERIAL SOURCING
      2. DESIGN DEVELOPMENT
      3. MANUFACTURING
      4. DISTRIBUTION
      5. RETAIL
    6. KEY BUYING CRITERIA 
      1. COMFORT
      2. FIT & SIZING
      3. STYLE & FASHION
      4. QUALITY 
  5. MARKET BY TYPE
    1. CASUAL WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. FORMAL WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. SPORTS WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. OTHER TYPES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY PRODUCT TYPE
    1. TOPS, TEES & SHIRTS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. DRESSES & JUMPSUITS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. INNERWEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. TROUSERS & JEANS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER PRODUCT TYPES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY AGE
    1. BELOW 15 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. 15-25 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. 26-50 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. ABOVE 50 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY SIZE
    1. 1 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. 2 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. 3 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. 4 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. ABOVE 4 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  9. MARKET BY DISTRIBUTION CHANNEL
    1. ONLINE CHANNELS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. HYPERMARKETS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. SPECIALTY STORES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. FRANCHISED STORES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER DISTRIBUTION CHANNELS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS 
    2. COMPANY PROFILES
      1. ASHLEY STEWART
        1. COMPANY OVERVIEW
        2. PRODUCTS
      2. AVENUE
        1. COMPANY OVERVIEW
        2. PRODUCTS
      3. ELOQUII (FULLBEAUTY BRANDS OPERATIONS LLC)
        1. COMPANY OVERVIEW
        2. PRODUCTS
      4. LANE BRYANT
        1. COMPANY OVERVIEW
        2. PRODUCTS
      5. TORRID LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS
      6. UNIVERSAL STANDARD INC
        1. COMPANY OVERVIEW
        2. PRODUCTS

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – WOMEN PLUS SIZE CLOTHING

TABLE 2: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY AGE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY AGE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY SIZE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY SIZE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 12: LIST OF MERGERS & ACQUISITIONS

TABLE 13: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 14: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 15: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING – UNITED STATES

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY TYPE, IN 2023

FIGURE 7: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY CASUAL WEAR, 2024-2032 (IN $ MILLION)

FIGURE 8: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY FORMAL WEAR, 2024-2032 (IN $ MILLION)

FIGURE 9: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY SPORTS WEAR, 2024-2032 (IN $ MILLION)

FIGURE 10: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER TYPES, 2024-2032 (IN $ MILLION)

FIGURE 11: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2023

FIGURE 12: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY TOPS, TEES & SHIRTS, 2024-2032 (IN $ MILLION)

FIGURE 13: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY DRESSES & JUMPSUITS, 2024-2032 (IN $ MILLION)

FIGURE 14: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY INNERWEAR, 2024-2032 (IN $ MILLION)

FIGURE 15: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY TROUSERS & JEANS, 2024-2032 (IN $ MILLION)

FIGURE 16: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER PRODUCT TYPES, 2024-2032 (IN $ MILLION)

FIGURE 17: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY AGE, IN 2023

FIGURE 18: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY BELOW 15 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 19: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 15-25 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 20: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 26-50 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 21: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY ABOVE 50 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 22: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY SIZE, IN 2023

FIGURE 23: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 1 XL, 2024-2032 (IN $ MILLION)

FIGURE 24: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 2 XL, 2024-2032 (IN $ MILLION)

FIGURE 25: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 3 XL, 2024-2032 (IN $ MILLION)

FIGURE 26: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY 4 XL, 2024-2032 (IN $ MILLION)

FIGURE 27: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY ABOVE 4 XL, 2024-2032 (IN $ MILLION)

FIGURE 28: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2023

FIGURE 29: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY ONLINE CHANNELS, 2024-2032 (IN $ MILLION)

FIGURE 30: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY HYPERMARKETS, 2024-2032 (IN $ MILLION)

FIGURE 31: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY SPECIALTY STORES, 2024-2032 (IN $ MILLION)

FIGURE 32: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY FRANCHISED STORES, 2024-2032 (IN $ MILLION)

FIGURE 33: UNITED STATES WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER DISTRIBUTION CHANNELS, 2024-2032 (IN $ MILLION)

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