UNITED STATES KOMBUCHA MARKET FORECAST 2024-2032

Further, kombucha has moved from the natural foods aisle to the mainstream food product aisle, majorly accredited to the growing interest and research on gut health. It also caters to the indulgence of natural culture and energizing tea trends, which have been evaluated to boost digestion and metabolism. Besides, it has been hailed as a wonder drink among consumers and is widely available across many convenience stores in the United States. 

In the United States, kombucha is sold under the non-alcoholic beverage category. Consumer awareness and popularity are among the major factors contributing to the flourishing trends and active research on kombucha. One of the recognized characteristics of kombucha is its sensory characteristics, commonly described as carbonate, vinegary sour, and sweet. Such aspects drive the United States kombucha market growth opportunities.

The segmentation of the United States kombucha market includes product type and distribution channel. The product type segment includes flavored and original/regular. The flavored category further includes citrus, apple, coconut, mango, herbs & spices, berries, flower, and other flavors. 

Citrus fruits like grapefruits, tangerines, and lemons are used in citrus-flavored kombucha preparation. The citrus flavor facilitates several health benefits extending to heart, gut, and brain health. It helps restore hair color & thickness, minimize anxiety, and eliminate wrinkles & skin humectants. Changing lifestyles contribute to the growth of citrus-flavored kombucha.  

Furthermore, extracts of different flowers, like lavender, rose, hibiscus, etc., are used in kombucha preparation to increase nutritional value and enhance the taste. As per the International Food Information Council Foundation, flower-flavored kombucha is evaluated as a healthy beverage. For instance, according to the Institute for Traditional Medicine (ITM), Poland, flowers in functional beverages help treat hypertension and coronary heart disease. 

Moreover, it enhances cardiovascular system performance and prevents thrombosis. As per Nutritional Facts, the hibiscus flower is considered the optimal flavoring substance for functional beverages. It raises the antioxidant level in the bloodstream. Besides, flowers add aroma and flavor to functional beverages without adding calories, leading to their wide adoption. 

Some of the eminent companies in the United States kombucha market are Live Soda LLC, The Hain Celestial Group Inc, Health-Ade LLC, etc.

Health-Ade LLC crafts small-batch kombucha featuring cold-pressed flavors, including lemon, grape, beet, carrot, and pomegranate. Employing a meticulous process, the company brews one case at a time in 2.5-gallon glass vessels, distributing its offerings through both retail outlets and online platforms. Health-Ade holds USDA certifications and is recognized as non-GMO verified. Furthermore, its products bear certifications for gluten-free and vegan attributes, and the company asserts their freedom from harmful, persistent pesticides, and fertilizers.