UNITED KINGDOM SPORTS ANALYTICS MARKET FORECAST 2024-2032

The United Kingdom sports analytics market segmentation includes application, sports, deployment, and component. The sports segment includes American football, basketball, cricket, football, and other sports.

One of the main methodologies employed in sports analytics research involves the application of machine learning. Machine learning techniques are used to forecast match outcomes by constructing classification models based on specific independent variables like player positions, weather conditions, and location. The process entails training the model with data from past matches, followed by evaluating its performance on an independent future match to gauge its effectiveness. Common metrics for assessing machine learning models include predictive accuracy and error rate. In the context of cricket, where historical datasets comprise multiple independent variables and a single dependent variable (match outcome), predictive analytics, specifically classification methods within machine learning, can address this challenge. A classification algorithm processes the input dataset to create a model based on historical matches, aiming to predict future match outcomes as accurately as possible.

Cricket analytics primarily focus on analyzing limited-overs matches and the performance of cricket players. For instance, the International Cricket Council (ICC) utilizes SAP HANA Cloud Platform and SAP Lumira software for statistical analysis of scores, player performance, and player profiles. These platforms update information every 20 seconds. SAP Labs India collaborated with the IPL team KKR, providing support in areas such as SAP auction analytics, game analytics, and post-game analytics, resulting in significant performance improvements for the team.

Some of the leading companies in the United Kingdom sports analytics market are SAP SE, HCL Technologies, Catapult Group International Ltd, etc.

Catapult Sports, an ASX-listed analytics firm, delivers performance technology to over 1,500 teams across 35 sports globally. The company focuses on enhancing athlete and team performance, optimizing the standard of play, minimizing injury risks, and measuring the return to competition. The company’s product range caters to various sports, including basketball, national teams, research centers, field hockey, netball, cricket, football, rugby union, rugby league, rowing, and handball. 

Catapult Sports serves clients in numerous countries, including the United States, Canada, Australia, New Zealand, Japan, South Africa, Singapore, China, Argentina, Colombia, Luxembourg, Bulgaria, United Arab Emirates, Lithuania, Croatia, the United Kingdom, Italy, France, Spain, Germany, Ireland, Scotland, Turkey, Sweden, Finland, Ukraine, the Netherlands, Norway, Poland, Denmark, and Belgium. It is headquartered in Melbourne, Australia.