UNITED KINGDOM KOMBUCHA MARKET FORECAST 2024-2032

Additionally, kombucha has gained traction among individuals who abstain from alcohol, emerging as a viable substitute for wine and beer. Nevertheless, kombucha does possess a minimal amount of alcohol, as yeast consumes sugar to generate CO2 and ethanol through fermentation. However, unlike intentionally brewed beer or wine with higher alcohol content, kombucha is self-limiting. Typically, it contains less than 0.5 percent alcohol, comparable to the alcohol content found in a banana or a slice of marmite on toast.

The United Kingdom kombucha market segmentation includes distribution channel and product type. The distribution channel segment includes online retailing, supermarkets & hypermarkets, health stores, and other distribution channels.

The other distribution channels encompass traditional retail stores, convenience stores, and others. The practice of marketing through convenience stores is particularly prevalent in developing countries. In the face of intense competition, sellers strive to provide competitive prices and excellent service to establish and maintain a presence in the market. Consequently, for the distribution of kombucha in developing countries, this mode is the preferred choice. 

Major industry players are actively targeting convenience stores as a key segment for distributing kombucha beverages. This is attributed to the strong connection these stores have with the specific household needs of consumers, offering a streamlined shopping process compared to supermarkets and hypermarkets. Typically, convenience stores focus on products for immediate consumption. Therefore, consumers seeking to incorporate kombucha into their daily routines are likely to obtain it from a convenience store, where the lead time is minimal and the provider’s response is swift.

The purchasing behavior of consumers is directly influenced by the widespread availability of kombucha brands in convenience stores. Many convenience stores operate for extended hours, surpassing traditional stores, with numerous establishments providing service 24 hours a day. This encourages product purchases, including kombucha, up to the last minute. Consumer preferences for flavored kombucha and its prevalence in convenience stores contribute significantly to the growth of this sales channel. The rapid embrace of kombucha as a healthy hydration choice has further propelled market expansion in various countries.

Some of the leading companies in the United Kingdom kombucha market are Equinox Kombucha, Happy Kombucha, GO Kombucha, etc.

Equinox Kombucha produces organic kombucha tea beverages that use herbal infusions and fruit juices. The company’s kombucha beverages are available in six flavors, raspberry & elderflower, ginger, wild berry, original, peach & turmeric, and pink grapefruit & guava. It is headquartered in Mytholmroyd, Calderdale, the United Kingdom.