TURKEY HYALURONIC ACID-BASED DERMAL FILLER MARKET FORECAST 2025-2032

Hyaluronic acid products in Turkey are offered at prices significantly lower than in Europe and the United States, making the country a preferred destination for demand for anti-aging procedures. For instance, the cost of HA-based fillers in Turkey can be up to 40% lower, appealing to price-sensitive consumers worldwide.

Patients looking for premium treatments are drawn to Turkey because of the large number of globally certified physicians and cosmetic specialists who have experience administering HA-based filler injections. To make it easier for patients to travel for their procedures, clinics in both locations provide all-inclusive packages that include treatments, lodging, transportation, and other services. 

While it is challenging to precisely estimate the number of individuals traveling to Istanbul and Antalya specifically for dermal filler treatments, it is evident that both cities play a significant role in Turkey’s thriving medical tourism sector. Due to the low costs, excellent care, and allure of combining treatment with a holiday, tens of thousands of foreign patients probably visit these locations year for non-surgical aesthetic procedures, such as the best HA-based fillers.

One of the niche drivers for the hyaluronic acid-based dermal filler market in Turkey is the nation’s cultural emphasis on beauty and aesthetics. Social media, combined with the influence of the entertainment industry, has amplified the demand for hyaluronic acid-based fillers. Additionally, the rise in disposable incomes among the middle and upper-middle classes has further accelerated this demand. Turkish consumers increasingly prioritize hyaluronic acid benefits for skin, seeking procedures that improve hydration and combat visible signs of aging. Approximately 65% of patients undergoing hyaluronan procedures in Turkey are between the ages of 25 and 45, highlighting a significant focus on preventive anti-aging treatments.

The Turkey hyaluronic acid-based dermal filler market segmentation includes gender, type of cross-linking, application, and end-user. The gender segment is further classified into male and female.

The hyaluronic acid-based dermal filler market in Turkey has seen increasing adoption of HA-based fillers for applications such as lip enhancement, cheek augmentation, and wrinkle reduction. Lips remain the most sought-after procedure, with over 50% of patients choosing hyaluronic acid treatments for lip volume enhancement. These HA-based dermal filler procedures are favored due to the instant, natural-looking results and minimal downtime. As hyaluronic acid products continue to improve, offering better elasticity and integration, their popularity is expected to rise further.

Turkey’s well-established medical tourism infrastructure is a cornerstone of its hyaluronic acid-based dermal filler market. Approximately 20% of patients visiting Turkey for cosmetic procedures opt for HA-based dermal filler procedures, citing affordability and expertise as primary factors. Istanbul alone hosts over 200 aesthetic clinics offering advanced hyaluronic acid treatments, equipped with state-of-the-art technology and internationally certified practitioners. The government’s support for medical tourism, including streamlined visa processes, is further boosting the demand for hyaluronic acid-based fillers.

The economic pricing of hyaluronic acid products in Turkey is a major growth driver. While providing cost advantages, Turkish clinics maintain global standards, creating a value proposition that appeals to both local and international consumers. Rising consumer awareness about hyaluronic acid benefits for skin, including improved hydration and elasticity, is leading to a broader application spectrum for HA-based fillers. The trend is shaped by the growing preference for non-surgical solutions, with an estimated 30% annual growth in hyaluronan procedures among younger demographics.

The top companies operating in the Turkey hyaluronic acid-based dermal filler market include AbbVie Inc, Galderma Laboratories LP, Merz Pharma GmBH & Co KgAA, Revance Aesthetics, and Zimmer Aesthetic.

Headquartered in Frankfurt, Germany, MERZ PHARMA GMBH & CO KGAA specializes in pharmaceuticals, medical aesthetics, and neurotoxins. It operates across Europe, North America, and Asia-Pacific, offering a diverse product portfolio tailored to regional needs. In the aesthetic segment, the company is renowned for its innovative solutions like Belotero® Revive Dermal Filler, which exemplifies its commitment to quality.

The Belotero® Revive Dermal Filler is a premium product in its hyaluronic acid product line, designed to enhance hydration and elasticity while addressing early signs of aging. As part of its hyaluronic acid treatments, Belotero® Revive utilizes hyaluronan to deliver long-lasting, natural results. The product is widely acclaimed for offering significant hyaluronic acid benefits for skin, including enhanced radiance and smoothness, meeting the growing demand for anti-aging procedures globally.