The South Africa sanitary protection market was valued at $153.44 million in 2021 and is expected to reach $203.89 million by 2028, growing at a CAGR of 3.98% during the forecast period, 2022 to 2028.

Sanitary protection products refer to items or products used by a woman during her menstrual cycle. Sanitary pads, tampons, sea sponges, menstrual cups, and other products are also available to help women manage their menstrual cycle.

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The frequency of these products’ usage can depend on the knowledge about the products, in addition to their accessibility as well as affordability. Women who are unaware or uneducated about certain products, for example, may witness difficulties and negative outcomes as a result of their menstrual cycle. In this regard, a woman may be unaware that a specific product could be beneficial for addressing a particular menstrual cycle condition, which involves better suitability for heavy flow or bleeding.

Some of the key factors driving the South Africa sanitary protection market include economic recovery, increasing product penetration in the country, and the adoption of pantyliners and standard towels with wings. Pantyliners and standard towels with wings are expected to witness a strong retail volume growth rate over the forecast period. Since they are the most affordable products in the category as well as a suitable entry point for new users, panty liners are expected to be primarily driven by their low average unit prices.

As freedom of movement is expected to return to pre-pandemic levels, and more South African women are expected to use pantyliners daily, especially outside homes, the demand for these products is set to increase. Moreover, the need for slim/thin/ultra-thin towels will likely rise, with the growth supported by rising incomes since they are more expensive than their standard counterparts and offer a more discrete alternative. Standard towels with wings are also estimated to remain more popular and record significant growth. Hence, these factors are set to bolster the growth of the sanitary protection market in South Africa during the forecast period.

On the other hand, however, the country experiences period poverty, characterized by the inability to afford pads, tampons, or liners to manage menstrual bleeding. This aspect is projected to hamper the growth of the sanitary protection market in South Africa during the forecast period.

Inkwood Research’s report on the South Africa sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Eminent companies operating in the market are Procter & Gamble (Pty) Ltd, Kimberly-Clark Southern Africa (Holdings) Pty Ltd, Premier Foods (Pty) Ltd, Essity South Africa Pty Ltd, Johnson & Johnson (Pty) Ltd, NSP Unsgaard (Pty) Ltd, etc.

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