The North America tampon market is projected to evolve at a CAGR of 4.06% in terms of volume, during the forecast period, 2021-2028. With regard to revenue, the market is set to record a CAGR of 4.08%. The key government initiatives, surging awareness regarding the availability of tampons, and the presence of major market players are the primary drivers of market growth. The United States and Canada are analyzed for the North America tampon market growth assessment.

NORTH AMERICA TAMPON MARKET FORECAST 2021-2028

North America Tampon Market by Type (Radically Wound Pledget, Rectangular or Square Pad) by Usage (Applicator Tampons, Digital Tampons) by Material (Cotton, Rayon, Blended) by Distribution Channel (Grocery Stores, Supermarkets/hypermarkets, Speciality Home and Beauty Care Stores, Online Retailers) and by Geography.

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Report Summary

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The United States and Canada are analyzed for the North America tampon market growth assessment. The increasing awareness of sanitization and the rising disposable incomes are contributing to increased demands for tampons in the US. Complications in health due to the usage of conventional sanitary napkins, and growing concerns related to the environment has resulted in the shifting preference for tampons. The growing awareness has led to increased support for the removal of sales taxes from female hygiene products, including tampons. This has resulted in 9 out of 45 states exempting taxes on tampons. These include Maryland, Illinois, Connecticut, Florida, New Jersey, New York, Pennsylvania, Minnesota, and Massachusetts. However, most states have regular sales tax on tampons. Moreover, out of the total woman population in the United States, 50% belong to the 12-50 age group. Of these, almost 70% use tampons. The country also houses companies like Johnson & Johnson and Kimberly-Clark. The market growth is also anticipated to benefit from the vast presence of the educated woman population. Such factors are expected to impact market growth.

Johnson & Johnson is a healthcare company engaged in manufacturing, developing, and marketing consumer healthcare products, medical devices, and pharmaceuticals. The products are marketed under Remicade, Simponi, Clean & Clear, Johnson’s Adult, Aveeno, etc. brands. The business presence of the company encompasses Europe, the Asia Pacific, Africa, and the Americas. It is headquartered in New Brunswick, New Jersey, the US.

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RESEARCH SCOPE & METHODOLOGY
- STUDY OBJECTIVES
- SCOPE OF STUDY
- METHODOLOGY
- ASSUMPTIONS & LIMITATIONS
EXECUTIVE SUMMARY
- MARKET SIZE & ESTIMATES
- MARKET OVERVIEW
MARKET DYNAMICS
- KEY DRIVERS
  - INCREASE IN AWARENESS ABOUT AVAILABLE FEMININE HYGIENE PRODUCTS
  - AVAILABILITY OF ORGANIC TAMPONS
  - UNTAPPED OPPORTUNITIES IN DEVELOPING COUNTRIES
- KEY RESTRAINTS
  - AVAILABILITY OF SUBSTITUTES AND COST OF TAMPONS
  - CULTURAL RESISTANCE AND LIMITED LEVEL OF ACCEPTANCE OF THE SANITARY PROTECTIONS

KEY ANALYTICS
- IMPACT OF COVID-19 ON TAMPON MARKET
- KEY INVESTMENT INSIGHTS
- PORTER’S FIVE FORCE ANALYSIS
  - BUYER POWER
  - SUPPLIER POWER
  - SUBSTITUTION
  - NEW ENTRANTS
  - INDUSTRY RIVALRY
- OPPORTUNITY MATRIX
- VENDOR LANDSCAPE
MARKET BY TYPE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- RADICALLY WOUND PLEDGET
- RECTANGULAR OR SQUARE PAD
MARKET BY USAGE (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- APPLICATOR TAMPONS
- DIGITAL TAMPONS
MARKET BY MATERIAL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- COTTON
- RAYON
- BLENDED
MARKET BY DISTRIBUTION CHANNEL (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- GROCERY STORES
- SUPERMARKETS/HYPERMARKETS
- SPECIALITY HOME AND BEAUTY CARE STORES
- ONLINE RETAILERS
GEOGRAPHICAL ANALYSIS (IN TERMS OF VALUE: $ MILLION & VOLUME: MILLION UNITS)
- NORTH AMERICA
  - MARKET SIZE & ESTIMATES
  - KEY GROWTH ENABLERS
  - KEY CHALLENGES
  - KEY PLAYERS
  - COUNTRY ANALYSIS
    - UNITED STATES
    - CANADA

COMPETITIVE LANDSCAPE
- KEY STRATEGIC DEVELOPMENTS
  - MERGER & ACQUISITIONS
  - PRODUCT LAUNCH & DEVELOPMENTS
  - BUSINESS EXPANSION
- COMPANY PROFILE
  - BODY WISE INTERNATIONAL
  - CORMAN SPA
  - COHITECH-COTTON HIGH TECH SL
  - EDGEWELL PERSONAL CARE COMPANY
  - FIRST QUALITY ENTERPRISES INC
  - JOHNSON & JOHNSON
  - KAO CORPORATION
  - KIMBERLY CLARK CORPORATION
  - UNICHARM CORPORATION
  - PROCTER & GAMBLE
  - TZMO SA
  - ESSITY AB
  - CORA
  - LIL – LETS UK LTD
  - UNILEVER PLC

TABLE LIST

TABLE 1: MARKET SNAPSHOT – TAMPON

TABLE 2: NORTH AMERICA TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 3: NORTH AMERICA TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 4: NORTH AMERICA TAMPON MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 5: NORTH AMERICA TAMPON MARKET, BY TYPE, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 6: NORTH AMERICA TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 7: NORTH AMERICA TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 8: NORTH AMERICA TAMPON MARKET, BY USAGE, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 9: NORTH AMERICA TAMPON MARKET, BY USAGE, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 10: NORTH AMERICA TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 11: NORTH AMERICA TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 12: NORTH AMERICA TAMPON MARKET, BY MATERIAL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 13: NORTH AMERICA TAMPON MARKET, BY MATERIAL, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 14: NORTH AMERICA TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 15: NORTH AMERICA TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 16: NORTH AMERICA TAMPON MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 17: NORTH AMERICA TAMPON MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 18: NORTH AMERICA TAMPON MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)

TABLE 19: NORTH AMERICA TAMPON MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)

TABLE 20: NORTH AMERICA TAMPON MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN MILLION UNITS)

TABLE 21: NORTH AMERICA TAMPON MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN MILLION UNITS)

TABLE 22: LEADING PLAYERS OPERATING IN NORTH AMERICA TAMPON MARKET

FIGURE LIST

FIGURE 1: KEY INVESTMENT INSIGHTS

FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VENDOR LANDSCAPE

FIGURE 5: NORTH AMERICA TAMPON MARKET, GROWTH POTENTIAL, BY TYPE, IN 2020

FIGURE 6: NORTH AMERICA TAMPON MARKET, BY RADICALLY WOUND PLEDGET, 2021-2028 (IN $ MILLION)

FIGURE 7: NORTH AMERICA TAMPON MARKET, BY RECTANGULAR OR SQUARE PAD, 2021-2028 (IN $ MILLION)

FIGURE 8: NORTH AMERICA TAMPON MARKET, GROWTH POTENTIAL, BY USAGE, IN 2020

FIGURE 9: NORTH AMERICA TAMPON MARKET, BY APPLICATOR TAMPONS, 2021-2028 (IN $ MILLION)

FIGURE 10: NORTH AMERICA TAMPON MARKET, BY DIGITAL TAMPONS, 2021-2028 (IN $ MILLION)

FIGURE 11: NORTH AMERICA TAMPON MARKET, GROWTH POTENTIAL, BY MATERIAL, IN 2020

FIGURE 12: NORTH AMERICA TAMPON MARKET, BY COTTON, 2021-2028 (IN $ MILLION)

FIGURE 13: NORTH AMERICA TAMPON MARKET, BY RAYON, 2021-2028 (IN $ MILLION)

FIGURE 14: NORTH AMERICA TAMPON MARKET, BY BLENDED, 2021-2028 (IN $ MILLION)

FIGURE 15: NORTH AMERICA TAMPON MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2020

FIGURE 16: NORTH AMERICA TAMPON MARKET, BY GROCERY STORES, 2021-2028 (IN $ MILLION)

FIGURE 17: NORTH AMERICA TAMPON MARKET, BY SUPERMARKETS/HYPERMARKETS, 2021-2028 (IN $ MILLION)

FIGURE 18: NORTH AMERICA TAMPON MARKET, BY SPECIALITY HOME AND BEAUTY CARE STORES, 2021-2028 (IN $ MILLION)

FIGURE 19: NORTH AMERICA TAMPON MARKET, BY ONLINE RETAILERS, 2021-2028 (IN $ MILLION)

FIGURE 20: NORTH AMERICA TAMPON MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)

FIGURE 21: UNITED STATES TAMPON MARKET, 2021-2028 (IN $ MILLION)

FIGURE 22: CANADA TAMPON MARKET, 2021-2028 (IN $ MILLION)

Segmentation

GEOGRAPHICAL ANALYSIS
- NORTH AMERICA
  - MARKET SIZE & ESTIMATES
  - KEY GROWTH ENABLERS
  - KEY CHALLENGES
  - KEY PLAYERS
  - COUNTRY ANALYSIS
    - UNITED STATES
    - CANADA

MARKET BY TYPE
- RADICALLY WOUND PLEDGET
- RECTANGULAR OR SQUARE PAD
MARKET BY USAGE
- APPLICATOR TAMPONS
- DIGITAL TAMPONS
MARKET BY MATERIAL
- COTTON
- RAYON
- BLENDED
MARKET BY DISTRIBUTION CHANNEL
- GROCERY STORES
- SUPERMARKETS/HYPERMARKETS
- SPECIALITY HOME AND BEAUTY CARE STORES
- ONLINE RETAILERS