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NORTH AMERICA SPORTS ANALYTICS MARKET FORECAST 2024-2032

SCOPE OF THE REPORT

North America Sports Analytics Market by Component (Solution, Service) Market by Deployment (Cloud, on-premises) Market by Sports (Football, Cricket, Basketball, American Football, Other Sports) Market by Application (Marketing/ Sales, Video Analysis, Fan Engagement, Team Performance and Training , Player Analysis and Health Assessment, Other Applications) by Geography


MARKET OVERVIEW

The North America sports analytics market is predicted to register a CAGR of 22.15% during the forecast period, 2024-2032, and is projected to reach a revenue of $xx million by 2032.

The increasing demands by sports organizations in order to increase their fan base and revenue growth is one of the important factors driving the North America sports analytics market growth. Also, there have been increasing efforts by several sports leagues to integrate sports analytics to garner user attention, which has resulted in more growth opportunities in the market.

North America Sports Analytics Market – Inkwood Research

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The North America sports analytics market growth evaluation includes the assessment of the United States and Canada. The increasing demand for AI technology and video analysis in sports, coupled with rising investments in cutting-edge technologies by major sports leagues such as Major League Baseball (MLB), National Football League (NFL), and National Basketball Association (NBA) in the North American region, is expected to drive market growth. Key players in the market, including SAP SE, Tableau Software, LLC, and IBM Corporation, are heavily investing in research and development to meet customer needs and gain a competitive advantage.

Similarly, the San Antonio Spurs, as early adopters of SportVU, have utilized analytics for several years to gain a competitive edge over opponents. As a team, the Spurs have emphasized the significance of three-pointers, consistently ranking among the league leaders in three-point attempts. Their understanding of the importance of the ‘three’ extends beyond offense, as they diligently defend against three-pointers on the defensive end of the court.

The North America sports analytics market segmentation includes application, sports, deployment, and component. The sports segment includes American football, basketball, cricket, football, and other sports.

Due to the consistently high attendance at NFL (National Football League) events over the years, there is a critical requirement for analytics in American Football, anticipated to drive the market’s growth in the forecast period. Advanced Football Analytics (formerly known as Advanced NFL Stats) is a dedicated website for analyzing the National Football League, primarily utilizing mathematical and statistical methods. The site forecasts game outcomes and evaluates teams through a logistic regression model based on team efficiency statistics.

Additionally, it incorporates a real-time in-game win probability model that assesses the likelihood of winning while the game is ongoing. Advanced Football Analytics utilizes this win probability model to analyze strategic coaching decisions, such as whether to kick or attempt first-down conversions. The implementation of real-time tracking technology has had a significant impact on the NFL, enabling the league to experiment with quarter-sized radio-frequency identification transmitters embedded in each player’s shoulder pads—a system developed by Zebra Technologies. These transmitters collect real-time data on the player’s speed, position, and other metrics.

Furthermore, on the coaching front, data and analytics empower trainers to comprehend the players’ physical performance. Consequently, insights from coaches reduce the risk of injury, facilitate quicker recovery, and enhance overall training scenarios. As data-driven evaluations become standard practice, teams continually devise optimal analytical methods for effective data assessment. One aspect of analytics universally appreciated by the entire NFL is its role in safeguarding the health and well-being of players. All 32 NFL teams maintain electronic health records accessible immediately after an injury. In the event of a player getting injured during a game, the 2x Concussion Assessment tool can reference baseline information to determine if a player has sustained a concussion and prescribe appropriate treatment.

Some of the eminent companies in the North America sports analytics market include Oracle Corporation, SAS Institute Inc, Tableau Software, Stats Perform, etc.

Oracle Corporation, headquartered in Austin, Texas, the United States, is a multinational company specializing in computer technology. The company operates across three distinct business segments: hardware, software, and services. Its software functions on both single and multi-server configurations, catering to on-premises as well as cloud-enabled environments. 

Oracle serves various industry verticals, such as manufacturing, retail, communications, healthcare, public sector, and others. The company predominantly emphasizes cloud-based enterprise applications, providing services on a subscription basis. Among its key software solutions are enterprise resource planning (ERP), customer relationship management (CRM), Oracle Blockchain Platform, supply chain management (SCM), business analytics, enterprise performance management (EPM), and project portfolio management (PPM).

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2024-2032
Base Year2023
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million)
Segments Analyzed
Application, Sports, Deployment, and Component
Countries AnalyzedUnited States and Canada
Companies AnalyzedTableau Software, Stats Perform, Oracle Corporation, SAS Institute Inc, IBM Corporation, SAP SE, TruMedia Networks, Sportradar AG, Nielsen Sports, Catapult Group International Ltd, Synergy Sports Technology, Elias Sports Bureau, HCL Technologies, EXL, Kitman Labs
TABLE OF CONTENTS
  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. INCREASING AMOUNT OF ON-FIELD DATA
      2. RISING DEMAND FOR REAL-TIME DATA ACCESS
      3. GROWING DEMAND FOR PREDICTIVE INSIGHTS INTO FAN PREFERENCES 
    2. KEY RESTRAINTS
      1. HIGH INVESTMENT AND MAINTENANCE COSTS
      2. UNAWARENESS OF SPORTS TECHNOLOGY
      3. LACK OF SKILLED WORKFORCE   
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. RISING ADOPTION OF ADVANCED PLAYER TRACKING SYSTEMS
      2. INCREASING FOCUS ON COST-EFFECTIVE SOLUTIONS
      3. THE INTRODUCTION OF ML AND AI TECHNOLOGIES IN SPORTS ANALYTICS 
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
    4. MARKET CONCENTRATION ANALYSIS
  5. MARKET BY COMPONENT
    1. SOLUTION
    2. SERVICE
  6. MARKET BY DEPLOYMENT
    1. CLOUD
    2. ON-PREMISES
  7. MARKET BY SPORTS
    1. FOOTBALL
    2. CRICKET
    3. BASKETBALL
    4. AMERICAN FOOTBALL
    5. OTHER SPORTS
  8. MARKET BY APPLICATION
    1. MARKETING/ SALES
    2. VIDEO ANALYSIS
    3. FAN ENGAGEMENT
    4. TEAM PERFORMANCE AND TRAINING 
    5. PLAYER ANALYSIS AND HEALTH ASSESSMENT 
    6. OTHER APPLICATIONS 
  9. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. MARKET SIZE & ESTIMATES
      2. NORTH AMERICA SPORTS ANALYTICS MARKET DRIVERS
      3. NORTH AMERICA SPORTS ANALYTICS MARKET CHALLENGES
      4. KEY PLAYERS IN NORTH AMERICA SPORTS ANALYTICS MARKET
      5. COUNTRY ANALYSIS
        1. UNITED STATES
          1. UNITED STATES SPORTS ANALYTICS MARKET SIZE & OPPORTUNITIES
        2. CANADA
          1. CANADA SPORTS ANALYTICS MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
    2. COMPANY PROFILES
      1. TABLEAU SOFTWARE
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      2. STATS PERFORM
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      3. ORACLE CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      4. SAS INSTITUTE INC
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      5. IBM CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      6. NIELSEN SPORTS
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      7. CATAPULT GROUP INTERNATIONAL LTD
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
        3. STRENGTHS & CHALLENGES
      8. ELIAS SPORTS BUREAU
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST
      9. EXL
        1. COMPANY OVERVIEW
        2. PRODUCTS LIST

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – SPORTS ANALYTICS

TABLE 2: NORTH AMERICA SPORTS ANALYTICS MARKET, BY COMPONENT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: NORTH AMERICA SPORTS ANALYTICS MARKET, BY COMPONENT, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: NORTH AMERICA SPORTS ANALYTICS MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: NORTH AMERICA SPORTS ANALYTICS MARKET, BY DEPLOYMENT, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: NORTH AMERICA SPORTS ANALYTICS MARKET, BY SPORTS, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: NORTH AMERICA SPORTS ANALYTICS MARKET, BY SPORTS, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: NORTH AMERICA SPORTS ANALYTICS MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: NORTH AMERICA SPORTS ANALYTICS MARKET, BY APPLICATION, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: NORTH AMERICA SPORTS ANALYTICS MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: NORTH AMERICA SPORTS ANALYTICS MARKET, BY COUNTRY, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 12: KEY PLAYERS OPERATING IN NORTH AMERICA SPORTS ANALYTICS MARKET

TABLE 13: LIST OF MERGERS & ACQUISITIONS

TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING FOR NORTH AMERICA

FIGURE 4: MARKET CONCENTRATION ANALYSIS

FIGURE 5: NORTH AMERICA SPORTS ANALYTICS MARKET, GROWTH POTENTIAL, BY COMPONENT, IN 2023

FIGURE 6: NORTH AMERICA SPORTS ANALYTICS MARKET, BY SOLUTION, 2024-2032 (IN $ MILLION)

FIGURE 7: NORTH AMERICA SPORTS ANALYTICS MARKET, BY SERVICE, 2024-2032 (IN $ MILLION)

FIGURE 8: NORTH AMERICA SPORTS ANALYTICS MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2023

FIGURE 9: NORTH AMERICA SPORTS ANALYTICS MARKET, BY CLOUD, 2024-2032 (IN $ MILLION)

FIGURE 10: NORTH AMERICA SPORTS ANALYTICS MARKET, BY ON-PREMISES, 2024-2032 (IN $ MILLION)

FIGURE 11: NORTH AMERICA SPORTS ANALYTICS MARKET, GROWTH POTENTIAL, BY SPORTS, IN 2023

FIGURE 12: NORTH AMERICA SPORTS ANALYTICS MARKET, BY FOOTBALL, 2024-2032 (IN $ MILLION)

FIGURE 13: NORTH AMERICA SPORTS ANALYTICS MARKET, BY CRICKET, 2024-2032 (IN $ MILLION)

FIGURE 14: NORTH AMERICA SPORTS ANALYTICS MARKET, BY BASKETBALL, 2024-2032 (IN $ MILLION)

FIGURE 15: NORTH AMERICA SPORTS ANALYTICS MARKET, BY AMERICAN FOOTBALL, 2024-2032 (IN $ MILLION)

FIGURE 16: NORTH AMERICA SPORTS ANALYTICS MARKET, BY OTHER SPORTS, 2024-2032 (IN $ MILLION)

FIGURE 17: NORTH AMERICA SPORTS ANALYTICS MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2023

FIGURE 18: NORTH AMERICA SPORTS ANALYTICS MARKET, BY MARKETING/SALES, 2024-2032 (IN $ MILLION)

FIGURE 19: NORTH AMERICA SPORTS ANALYTICS MARKET, BY VIDEO ANALYSIS, 2024-2032 (IN $ MILLION)

FIGURE 20: NORTH AMERICA SPORTS ANALYTICS MARKET, BY FAN ENGAGEMENT, 2024-2032 (IN $ MILLION)

FIGURE 21: NORTH AMERICA SPORTS ANALYTICS MARKET, BY TEAM PERFORMANCE AND TRAINING, 2024-2032 (IN $ MILLION)

FIGURE 22: NORTH AMERICA SPORTS ANALYTICS MARKET, BY PLAYER ANALYSIS AND HEALTH ASSESSMENT, 2024-2032 (IN $ MILLION)

FIGURE 23: NORTH AMERICA SPORTS ANALYTICS MARKET, BY OTHER APPLICATIONS, 2024-2032 (IN $ MILLION)

FIGURE 24: NORTH AMERICA SPORTS ANALYTICS MARKET, COUNTRY OUTLOOK, 2023 & 2032 (IN %)

FIGURE 25: UNITED STATES SPORTS ANALYTICS MARKET, 2024-2032 (IN $ MILLION)

FIGURE 26: CANADA SPORTS ANALYTICS MARKET, 2024-2032 (IN $ MILLION)

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