The North America male grooming product market expected to progress at a steady pace of 4.07% CAGR during the forecasting years 2019-2027. Furthermore, Inkwood Research claims that the said regional market will be grasping the largest stock share by revenue of $XX million by the end of 2027.

NORTH AMERICA MALE GROOMING PRODUCT MARKET FORECAST 2019-2027

North America Male Grooming Product Market by Product (Hair Care Products, Shaving Products, Oral Care Products, Personal Cleanliness Products, Skin Care Products, Electric Male Grooming Products, Other Product Type) by Distribution Channel (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, Other Retailers) by Geography.

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Report Summary

The uninterrupted surge in fashion trends has increased the demand for an innovative and diverse variety of men personal care products such as beauty products, anti-aging creams, skin lightening creams, body lotions, perfumes and deodorants, and other daily use personal care products. The terms like beauty, wellness and grooming used to be associated with femininity exclusively, but there has been a transformation in the socio-economic scenario in major countries which has changed the mindset of people, by making them more confident about embracing their individuality. The millennials are less confined by traditional gender roles and conventional norms, which has been an absolute driver for the growth of the grooming market to grow specifically well in the matured economies of the United States and Canada in the North American region. The said market is expected to progress at a steady pace of 4.07% CAGR during the forecasting years 2019-2027. Furthermore, Inkwood Research claims that the said regional market will be grasping the largest stock share by revenue of $XX million by the end of 2027.

The fact that the Internet has the power, scope and interactivity to provide retailers with the potential to transform their customers’ shopping experience. The Internet provides the retailers mechanisms for broadening target markets, improving customer communications, extending product lines, improving cost efficiency, enhancing customer relationships and delivering customized offers. These innovative steps have been accepted very positively by the customer base, which is expected to increase the productivity of the male grooming market in the future. The counterfeit products, the rise in prices of raw materials and probable effect of chemicals are expected to hinder the global male grooming product market in future. In the North American market, there has been an increase in sales across all categories, including electric shavers, nose and ear hair trimmers, facial hair trimmers, body groomers, etc. Also, quite a fraction of the men in the US are increasingly depending on the Internet of their smartphones and desktops for buying products online.

The companies of the male grooming market operating in North American region are Revlon, Kao Corporation, Unilever, Sally Beauty Holdings, Inc., Beiersdorf AG, Shiseido, Mary Kay, Lvmh Moet Hennessy Louis Vuitton, L’occitane International S.A., Procter and Gamble, Coty Inc., Panasonic, The Estée Lauder Companies Inc., Avon and L’oreal Group.

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RESEARCH SCOPE
- STUDY GOALS
- SCOPE OF THE MARKET STUDY
- WHO WILL FIND THIS REPORT USEFUL?
- STUDY AND FORECASTING YEARS
RESEARCH METHODOLOGY
- SOURCES OF DATA
  - SECONDARY DATA
  - PRIMARY DATA
- TOP-DOWN APPROACH
- BOTTOM-UP APPROACH
- DATA TRIANGULATION
EXECUTIVE SUMMARY
- MARKET SUMMARY
- KEY FINDINGS
  - SKIN CARE IS THE DOMINANT PRODUCT TYPE IN MALE GROOMING PRODUCT MARKET
  - INTERNET RETAILING IS EXPECTED TO GROW FAST AMONG OTHER DISTRIBUTION CHANNELS OVER THE FORECAST PERIOD
  - CHANGE IN CONSUMER LIFESTYLE

MARKET DYNAMICS
- MARKET DEFINITION & SCOPE
- MARKET DRIVERS
  - CHANGE IN GENDER STEREOTYPES
  - PRODUCT LAUNCHES & AGGRESSIVE MARKETING BY TOP BRANDS
  - CORPORATE LIFESTYLE
  - INCREASING AWARENESS OF GROOMING AMONG MEN
  - PRODUCT DIFFERENTIATION
  - RISE IN THE NUMBER OF BEAUTY SALONS, HOME SALONS AND SPAS FOR MEN
- MARKET RESTRAINTS
  - THREAT FROM COUNTERFEIT PRODUCTS
  - RISE IN PRICES OF RAW MATERIALS
  - PROBABLE EFFECT OF CHEMICALS
- MARKET OPPORTUNITIES
  - INCREASING DEMAND FOR NATURAL PRODUCTS
  - INCREASING PENETRATION OF E-COMMERCE
- MARKET CHALLENGES
  - HETEROGENEOUS GROOMING HABITS
  - CURRENCY AND FOREIGN EXCHANGE INSTABILITY
  - STRINGENT PRODUCT REGULATIONS

MARKET BY PRODUCT TYPE
- HAIR CARE PRODUCTS
  - SHAMPOO & RINSES
  - HAIR GEL
  - HAIR CONDITIONER
  - HAIR SPRAYS & CREAMS
  - HAIR DYES & COLORS
- SHAVING PRODUCTS
  - SHAVING SOAP
  - SHAVING CREAM
  - AFTER SHAVE LOTION
  - PRE SHAVE LOTION
- ORAL CARE PRODUCTS
  - DENTAL CARE TOOLS
  - MOUTHWASHES & BREATH FRESHENERS
- PERSONAL CLEANLINESS PRODUCTS
  - FRAGRANCES
  - BODY POWDERS
  - SOAPS
- SKIN CARE PRODUCTS
  - FACE AND NECK CREAMS/LOTIONS
  - BODY AND HAND CREAMS
  - CLEANSERS
  - MOISTURIZERS
- ELECTRIC MALE GROOMING PRODUCTS
  - ELECTRIC SHAVERS
  - ELECTRIC TRIMMERS
  - OTHER ELECTRIC MALE GROOMING PRODUCTS
- OTHER PRODUCT TYPE
  - FACIAL MAKEUP
  - EYE MAKEUP
  - BATHING ESSENTIALS
  - NAIL CARE

MARKET BY DISTRIBUTION CHANNEL
- SUPERMARKETS/ HYPERMARKETS
- CHEMIST AND HEALTH & BEAUTY SPECIALIST RETAILERS
- INTERNET RETAILING
- OTHER RETAILERS
KEY ANALYTICS
- PORTER’S FIVE FORCE MODEL
  - THREAT OF NEW ENTRANTS
  - THREAT OF SUBSTITUTE
  - BARGAINING POWER OF SUPPLIERS
  - BARGAINING POWER OF BUYERS
  - THREAT OF COMPETITIVE RIVALRY
- OPPORTUNITY MATRIX
- VENDOR LANDSCAPE
- VALUE CHAIN ANALYSIS
  - RAW MATERIAL SUPPLIERS
  - MANUFACTURERS
  - DISTRIBUTORS & RETAILERS
  - END USERS

GEOGRAPHICAL ANALYSIS
- NORTH AMERICA
  - UNITED STATES
  - CANADA

COMPETITIVE LANDSCAPE
- MARKET SHARE ANALYSIS
- COMPANY PROFILE
  - AVON
  - BEIERSDORF AG
  - L’OREAL GROUP
  - PROCTER AND GAMBLE
  - UNILEVER
  - COTY INC.
  - KAO CORPORATION
  - LVMH MOET HENNESSY LOUIS VUITTON
  - L’OCCITANE INTERNATIONAL S.A.
  - MARY KAY
  - PANASONIC
  - REVLON
  - SALLY BEAUTY HOLDINGS, INC.
  - SHISEIDO
  - THE ESTÉE LAUDER COMPANIES INC.

TABLE LIST

TABLE 1 NORTH AMERICA MALE GROOMING PRODUCT MARKET, BY COUNTRY, 2019-2027, (IN $ MILLION)

TABLE 2 NORTH AMERICA MALE GROOMING PRODUCT MARKET, BY PRODUCT TYPE, 2019-2027, (IN $ MILLION)

TABLE 3 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 4 NORTH AMERICA SHAVING PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 5 NORTH AMERICA ORAL CARE PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 6 NORTH AMERICA PERSONAL CLEANLINESS PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 7 NORTH AMERICA SKIN CARE PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 8 NORTH AMERICA ELECTRIC MALE GROOMING PRODUCTS MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 9 NORTH AMERICA OTHER PRODUCT TYPE MARKET, BY TYPE, 2019-2027, (IN $ MILLION)

TABLE 10 NORTH AMERICA MALE GROOMING PRODUCT MARKET, BY DISTRIBUTION CHANNEL, 2019-2027, (IN $ MILLION)

TABLE 11 OPPORTUNITY MATRIX

TABLE 12 VENDOR LANDSCAPE

TABLE 13 NORTH AMERICA MALE GROOMING PRODUCT MARKET, BY COUNTRY, 2019-2027, (IN $ MILLION)

FIGURE LIST

FIGURE 1 NORTH AMERICA MALE GROOMING PRODUCT MARKET SHARE, BY PRODUCT TYPE 2018 & 2027 (%)

FIGURE 2 SKIN CARE PRODUCT MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 3 INTERNET RETAILING MARKET, 2019 – 2027 (IN $ MILLION)

FIGURE 4 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY SHAMPOOS AND RINSES 2019-2027, (IN $ MILLION)

FIGURE 5 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY HAIR GEL 2019-2027, (IN $ MILLION)

FIGURE 6 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY HAIR CONDITIONER 2019-2027, (IN $ MILLION)

FIGURE 7 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY HAIR SPRAYS & CREAMS 2019-2027, (IN $ MILLION)

FIGURE 8 NORTH AMERICA HAIR CARE PRODUCTS MARKET, BY HAIR DYES & COLORS 2019-2027, (IN $ MILLION)

FIGURE 9 NORTH AMERICA SHAVING PRODUCTS MARKET, BY SHAVING SOAP 2019-2027, (IN $ MILLION)

FIGURE 10 NORTH AMERICA SHAVING PRODUCTS MARKET, BY SHAVING CREAM 2019-2027, (IN $ MILLION)

FIGURE 11 NORTH AMERICA SHAVING PRODUCTS MARKET, BY AFTER SHAVE LOTION 2019-2027, (IN $ MILLION)

FIGURE 12 NORTH AMERICA SHAVING PRODUCTS MARKET, BY PRE SHAVE LOTION 2019-2027, (IN $ MILLION)

FIGURE 13 NORTH AMERICA ORAL CARE MARKET, BY DENTAL CARE TOOLS 2019-2027, (IN $ MILLION)

FIGURE 14 NORTH AMERICA ORAL CARE MARKET, BY MOUTHWASHES & BREATH FRESHENERS 2019-2027, (IN $ MILLION)

FIGURE 15 NORTH AMERICA PERSONAL CLEANLINESS PRODUCTS MARKET, BY FRAGRANCES 2019-2027, (IN $ MILLION)

FIGURE 16 NORTH AMERICA PERSONAL CLEANLINESS PRODUCTS MARKET, BY BODY POWDERS 2019-2027, (IN $ MILLION)

FIGURE 17 NORTH AMERICA PERSONAL CLEANLINESS PRODUCTS MARKET, BY SOAPS 2019-2027, (IN $ MILLION)

FIGURE 18 NORTH AMERICA SKIN CARE PRODUCTS MARKET, BY FACE AND NECK CREAMS/LOTIONS 2019-2027, (IN $ MILLION)

FIGURE 19 NORTH AMERICA SKIN CARE PRODUCTS MARKET, BY BODY AND HAND CREAMS 2019-2027, (IN $ MILLION)

FIGURE 20 NORTH AMERICA SKIN CARE PRODUCTS MARKET, BY CLEANSERS 2019-2027, (IN $ MILLION)

FIGURE 21 NORTH AMERICA SKIN CARE PRODUCTS MARKET, BY MOISTURIZERS 2019-2027, (IN $ MILLION)

FIGURE 22 NORTH AMERICA ELECTRIC MALE GROOMING PRODUCTS MARKET, BY ELECTRIC SHAVERS 2019-2027, (IN $ MILLION)

FIGURE 23 NORTH AMERICA ELECTRIC MALE GROOMING PRODUCTS MARKET, BY ELECTRIC TRIMMERS 2019-2027, (IN $ MILLION)

FIGURE 24 NORTH AMERICA ELECTRIC MALE GROOMING PRODUCTS MARKET, BY OTHER ELECTRIC MALE GROOMING PRODUCTS 2019-2027, (IN $ MILLION)

FIGURE 25 NORTH AMERICA OTHER PRODUCT TYPE MARKET, BY FACIAL MAKEUP 2019-2027, (IN $ MILLION)

FIGURE 26 NORTH AMERICA OTHER PRODUCT TYPE MARKET, BY EYE MAKEUP 2019-2027, (IN $ MILLION)

FIGURE 27 NORTH AMERICA OTHER PRODUCT TYPE MARKET, BY BATHING ESSENTIALS 2019-2027, (IN $ MILLION)

FIGURE 28 NORTH AMERICA OTHER PRODUCT TYPE MARKET, BY NAIL CARE 2019-2027, (IN $ MILLION)

FIGURE 29 PORTER’S FIVE FORCE MODEL

FIGURE 30 VALUE CHAIN OF MALE GROOMING PRODUCT

FIGURE 31 NORTH AMERICA MALE GROOMING PRODUCT MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)

FIGURE 32 UNITED STATES MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION)

FIGURE 33 CANADA MALE GROOMING PRODUCT MARKET, 2019-2027 (IN $ MILLION

FIGURE 34 MARKET SHARE OF MALE GROOMING PRODUCT MANUFACTURERS (PERCENTAGE OF SALES), 2018

Segmentation

GEOGRAPHICAL ANALYSIS
- NORTH AMERICA
  - UNITED STATES
  - CANADA

MARKET BY PRODUCT TYPE
- HAIR CARE PRODUCTS
  - SHAMPOO & RINSES
  - HAIR GEL
  - HAIR CONDITIONER
  - HAIR SPRAYS & CREAMS
  - HAIR DYES & COLORS
- SHAVING PRODUCTS
  - SHAVING SOAP
  - SHAVING CREAM
  - AFTER SHAVE LOTION
  - PRE SHAVE LOTION
- ORAL CARE PRODUCTS
  - DENTAL CARE TOOLS
  - MOUTHWASHES & BREATH FRESHENERS
- PERSONAL CLEANLINESS PRODUCTS
  - FRAGRANCES
  - BODY POWDERS
  - SOAPS
- SKIN CARE PRODUCTS
  - FACE AND NECK CREAMS/LOTIONS
  - BODY AND HAND CREAMS
  - CLEANSERS
  - MOISTURIZERS
- ELECTRIC MALE GROOMING PRODUCTS
  - ELECTRIC SHAVERS
  - ELECTRIC TRIMMERS
  - OTHER ELECTRIC MALE GROOMING PRODUCTS
- OTHER PRODUCT TYPE
  - FACIAL MAKEUP
  - EYE MAKEUP
  - BATHING ESSENTIALS
  - NAIL CARE