NORTH AMERICA ENERGY DRINKS MARKET FORECAST 2019-2027

The North America energy drinks market is estimated to grow at a CAGR of 7.17% during the forecast period. The growing preference of energy drinks by the millennials is one of the major factors driving the market growth.

The North America energy drinks market is determined based on the markets situated across the regions of the United States and Canada. The North America market is said to be unaffected by the changing consumer needs. For instance, there is a shifting preference for natural ingredients. Energy drinks help in the augmentation of performance and stamina in athletes, and hence there is increased demand for energy drinks in the market.

The dependence of working professionals on energy drinks due to its convenience and benefits is one of the factors driving the market growth in the United States. Moreover, substantial economic developments are estimated to impact the market during the forecast period. The customization of energy drinks in order to provide a healthier option is also boosting the market growth. The new product launches by various players of the market and their growing influence, has a positive impact on the Canadian market.

There is a strong dominance of various players in the market, thereby influencing the market growth in the region. Monster Beverage Corp (Monster Beverage) manufactures and distributes an array of energy drinks, with a portfolio that includes, carbonated energy drinks and energy shakes. It sells its products under various brand names like Java, Monster, BPM, etc. it operates across the world and is headquartered at Corona, California, the United States.

TABLE OF CONTENTS
  1. RESEARCH SCOPE
    1. STUDY GOALS
    2. SCOPE OF THE MARKET STUDY
    3. WHO WILL FIND THIS REPORT USEFUL?
    4. STUDY AND FORECASTING YEARS
  2. RESEARCH METHODOLOGY
    1. SOURCES OF DATA
      1. SECONDARY DATA
      2. PRIMARY DATA
    2. TOP-DOWN APPROACH
    3. BOTTOM-UP APPROACH
    4. DATA TRIANGULATION
  3. EXECUTIVE SUMMARY
    1. MARKET SUMMARY
    2. KEY FINDINGS
      1. NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
      2. ADULTS ARE THE LARGEST CONSUMER TYPE
      3. ON-TRADE IS THE FASTEST GROWING DISTRIBUTION CHANNEL IN THE ENERGY DRINKS MARKET
  4. MARKET DYNAMICS
    1. MARKET DEFINITION & SCOPE
    2. MARKET DRIVERS
      1. RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
      2. GROWTH OF SPORTS AS A PROFESSION
    3. MARKET RESTRAINTS
      1. AVAILABILITY OF SUBSTITUTES IN THE MARKET
      2. ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
    4. MARKET OPPORTUNITIES
      1. INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
    5. MARKET CHALLENGES
      1. RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS
  5. MARKET BY TYPE
    1. ALCOHOLIC ENERGY DRINKS
    2. NON-ALCOHOLIC ENERGY DRINKS
  6. MARKET BY CONSUMER TYPE
    1. KIDS
    2. ADULTS
    3. TEENAGERS
  7. MARKET BY DISTRIBUTION CHANNEL
    1. ON-TRADE DISTRIBUTION CHANNEL
    2. OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL
  8. KEY ANALYTICS
    1. PORTER'S FIVE FORCE MODEL
      1. THREAT OF NEW ENTRANTS
      2. THREAT OF SUBSTITUTE
      3. BARGAINING POWER OF SUPPLIERS
      4. BARGAINING POWER OF BUYERS
      5. INTENSITY OF COMPETITIVE RIVALRY
    2. OPPORTUNITY MATRIX
    3. PESTEL ANALYSIS
    4. VALUE CHAIN ANALYSIS
    5. VENDOR LANDSCAPE
  9. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. UNITED STATES
      2. CANADA
  10. COMPETITIVE LANDSCAPE
    1. COMPANY PROFILES
      1. RED BULL
      2. MONSTER BEVERAGE CORP
      3. PEPSICO, INC.
      4. DR PEPPER SNAPPLE GROUP, INC
      5. NATIONAL BEVERAGE CORP.
      6. SUNTORY HOLDINGS LIMITED
      7. THE COCA-COLA COMPANY
      8. AMWAY
      9. ARIZONA BEVERAGE CO.
      10. XYIENCE ENERGY
      11. ROCKSTAR, INC.
LIST OF TABLES

TABLE 1: NORTH AMERICA ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)

TABLE 2: NORTH AMERICA ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)

TABLE 3: NORTH AMERICA ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION

TABLE 4: NORTH AMERICA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

TABLE 5: OPPORTUNITY MATRIX

TABLE 6: VENDOR LANDSCAPE

TABLE 7: NORTH AMERICA ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)  

LIST OF FIGURES

FIGURE 1: NORTH AMERICA ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)

FIGURE 2: NORTH AMERICA NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)

FIGURE 3: NORTH AMERICA ADULTS ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)

FIGURE 4: NORTH AMERICA ON-TRADE MARKET, 2019 - 2027 (IN $ BILLION)

FIGURE 5: NORTH AMERICA ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 6: NORTH AMERICA ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 7: NORTH AMERICA ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)

FIGURE 8: NORTH AMERICA ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)

FIGURE 9: NORTH AMERICA ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)

FIGURE 10: NORTH AMERICA ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 11: NORTH AMERICA ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 12: PORTER'S FIVE FORCE MODEL

FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS

FIGURE 14: NORTH AMERICA ENERGY DRINKS MARKET, COUNTRY OUTLOOK, 2018 & 2027 (%)

FIGURE 15: UNITED STATES ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 16: CANADA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION

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