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NORTH AMERICA BUSINESS INTELLIGENCE MARKET FORECAST 2023-2032

SCOPE OF THE REPORT

North America Business Intelligence Market by Enterprise Size (Large Enterprise, Small & Medium Enterprise) Market by Deployment (on-premises, Cloud) Market by Function (Fraud Detection & Security Management, Predictive Asset Maintenance, Sales & Marketing Management, Supply Chain Optimization, Network Management & Optimization, Operations Management, Workforce Management, Other Functions) Market by Vertical (BFSI, IT & Telecom, Healthcare, Retail, Government, Manufacturing, Media & Entertainment, Automotive & Logistics, Energy & Power, Other Verticals) by Geography


MARKET OVERVIEW

The North America business intelligence market is predicted to propel with an 8.93% CAGR by 2032, and is expected to be valued at $18187.56 million by the end of the forecasted years 2023-2032.

North America has many business intelligence companies based in the region. It is home to top industry players like Microsoft Corporation, Oracle Corporation, etc. Such presence attracts high-value investments in the region, which, in turn, accelerates market development as well as product innovation. In addition, the adoption of business intelligence and digitization across various industry verticals is aiding the growth of the North America business intelligence market.

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The North America business intelligence market growth evaluation entails an in-depth study of the United States and Canada. The United States is witnessing increased growth in the business intelligence market owing to the need for digitalization in various sectors of the country. Besides, with this increasing digitalization, there is a huge demand for business intelligence software and solutions in the United States.

Additionally, global players from the United States are working towards developing the IT sector and digitalizing businesses to increase the adoption of cloud services. Further, business intelligence adoption tends to be more pervasive in small businesses as many employees regularly use analytics and business intelligence apps. Thus, the adoption rate of these applications is rising in the country. 

Business intelligence software and platforms are also anticipated to rise with the adoption of cloud systems. As a result, many companies in the United States are expanding cloud systems. The healthcare market in the United States is also growing dominantly towards digital transformation and adopting business intelligence platforms like dashboards for better visualizations.

The North America business intelligence market assessment entails a segmentation evaluation by enterprise size, deployment, function, and vertical. Market by function covers fraud detection & security management, supply chain optimization, predictive asset maintenance, workforce management, network management & optimization, sales & marketing management, operations management, and other functions.

Supply chain optimization is based on key performance indicators such as total operating costs and gross margin return on invested inventory. The objective is to provide clients with the minimum possible overall cost while making the maximum profit possible. To achieve these goals, managers strike a balance between the fulfillment, transportation, customer service requirements, expenses of manufacturing, and inventory.

Supply chain business intelligence (BI) tools are prized for their capacity to make sense of an infinite array of data that has become accessible due to the ongoing adoption of logistics technologies like warehouse management systems (WMS), supply chain execution systems, and TMS (transport management system). While access to data is important, the overall analysis and processing of data to improve supply chain effectiveness through strategic decisions is crucial.

Key players operating in the North America business intelligence market are Microsoft Corporation, Oracle Corporation, Cisco Systems Inc, and International Business Machines Corporation.

Microsoft Corporation supports, licenses, and develops software products and services. Their product portfolio includes desktop and server management tools, server applications, cross-device productivity applications, video games, operating systems, business solutions, software development tools, and training and certification of computer system developers and integrators. 

Furthermore, Microsoft sells, markets, and distributes its products through resellers, online media, original equipment manufacturers (OEMs), distributors, retail stores, and other partner channels. The company also offers support, consulting services, and cloud-based solutions. Microsoft Corporation conducts business operations across Asia-Pacific, the Americas, the Middle East & Africa, and Europe. It is headquartered in Washington, United States.

Microsoft Power BI from Microsoft Corporation provides single integrated business intelligence platform without requiring customers to integrate multiple products with disjointed experiences and high costs.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2032
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million)
Segments Analyzed
Enterprise Size, Deployment, Function, and Vertical
Countries AnalyzedThe United States and Canada
Companies AnalyzedCisco System Inc, International Business Machines Corporation, Tableau Software LLC, Teradata Corporation, VMware Inc, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, SAP SE, Domo Inc, SAS Institute Inc, TIBCO Software Inc, TARGIT A/S, GoodData Corporation, Informatica

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
      1. GROWING BIG DATA ANALYTICS TREND
      2. SURGING USE OF CLOUD SYSTEMS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. NEED FOR A CUSTOMER-CENTRIC APPROACH
      2. EFFECT OF GLOBALIZATION ON BUSINESSES
      3. RELIANCE ON REAL-TIME INFORMATION AND DECISION-MAKING
    2. KEY RESTRAINTS
      1. NEED FOR HIGH INVESTMENTS
      2. INADEQUATE SKILLED PERSONNEL
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
    4. MARKET MATURITY ANALYSIS
    5. MARKET CONCENTRATION ANALYSIS
  5. MARKET BY ENTERPRISE SIZE
    1. LARGE ENTERPRISE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. SMALL & MEDIUM ENTERPRISE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY DEPLOYMENT
    1. ON-PREMISES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. CLOUD
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY FUNCTION
    1. FRAUD DETECTION & SECURITY MANAGEMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. PREDICTIVE ASSET MAINTENANCE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. SALES & MARKETING MANAGEMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. SUPPLY CHAIN OPTIMIZATION
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. NETWORK MANAGEMENT & OPTIMIZATION
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    6. OPERATIONS MANAGEMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    7. WORKFORCE MANAGEMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    8. OTHER FUNCTIONS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY VERTICAL
    1. BFSI
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. IT & TELECOM
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. HEALTHCARE
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. RETAIL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. GOVERNMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    6. MANUFACTURING
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    7. MEDIA & ENTERTAINMENT
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    8. AUTOMOTIVE & LOGISTICS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    9. ENERGY & POWER
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    10. OTHER VERTICALS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  9. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. MARKET SIZE & ESTIMATES
      2. NORTH AMERICA BUSINESS INTELLIGENCE MARKET DRIVERS
      3. NORTH AMERICA BUSINESS INTELLIGENCE MARKET CHALLENGES
      4. KEY PLAYERS IN NORTH AMERICA BUSINESS INTELLIGENCE MARKET
      5. COUNTRY ANALYSIS
        1. UNITED STATES
          1. UNITED STATES BUSINESS INTELLIGENCE MARKET SIZE & OPPORTUNITIES
        2. CANADA
          1. CANADA BUSINESS INTELLIGENCE MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. CISCO SYSTEM INC
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      2. DOMO INC
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      3. GOODDATA CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      4. INFORMATICA
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      5. INTERNATIONAL BUSINESS MACHINES CORPORATION
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      6. MICROSOFT CORPORATION
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      7. MICROSTRATEGY INCORPORATED
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      8. ORACLE CORPORATION
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      9. SAP SE
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      10. SAS INSTITUTE INC
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      11. TABLEAU SOFTWARE LLC
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      12. TARGIT A/S
        1. COMPANY OVERVIEW
        2. PRODUCTS / SERVICES LIST
        3. STRENGTHS & CHALLENGES
      13. TERADATA CORPORATION
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      14. TIBCO SOFTWARE INC
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES
      15. VMWARE INC
        1. COMPANY OVERVIEW
        2. FINANCIAL ANALYSIS
        3. PRODUCTS / SERVICES LIST
        4. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – BUSINESS INTELLIGENCE

TABLE 2: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY ENTERPRISE SIZE, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 4: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 6: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY FUNCTION, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY FUNCTION, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 8: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY VERTICAL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY VERTICAL, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 10: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 12: KEY PLAYERS OPERATING IN NORTH AMERICA BUSINESS INTELLIGENCE MARKET

TABLE 13: LIST OF MERGERS & ACQUISITIONS

TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING FOR UNITED STATES

FIGURE 4: MARKET CONCENTRATION ANALYSIS

FIGURE 5: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, GROWTH POTENTIAL, BY ENTERPRISE SIZE, IN 2022

FIGURE 6: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY LARGE ENTERPRISE, 2023-2032 (IN $ MILLION)

FIGURE 7: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY SMALL & MEDIUM ENTERPRISE, 2023-2032 (IN $ MILLION)

FIGURE 8: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022

FIGURE 9: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY ON-PREMISES, 2023-2032 (IN $ MILLION)

FIGURE 10: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY CLOUD, 2023-2032 (IN $ MILLION)

FIGURE 11: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, GROWTH POTENTIAL, BY FUNCTION, IN 2022

FIGURE 12: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY FRAUD DETECTION & SECURITY MANAGEMENT, 2023-2032 (IN $ MILLION)

FIGURE 13: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY PREDICTIVE ASSET MAINTENANCE, 2023-2032 (IN $ MILLION)

FIGURE 14: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY SALES & MARKETING MANAGEMENT, 2023-2032 (IN $ MILLION)

FIGURE 15: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY SUPPLY CHAIN OPTIMIZATION, 2023-2032 (IN $ MILLION)

FIGURE 16: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY NETWORK MANAGEMENT & OPTIMIZATION, 2023-2032 (IN $ MILLION)

FIGURE 17: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY OPERATIONS MANAGEMENT, 2023-2032 (IN $ MILLION)

FIGURE 18: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY WORKFORCE MANAGEMENT, 2023-2032 (IN $ MILLION)

FIGURE 19: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY OTHER FUNCTIONS, 2023-2032 (IN $ MILLION)

FIGURE 20: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, GROWTH POTENTIAL, BY VERTICAL, IN 2022

FIGURE 21: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY BFSI, 2023-2032 (IN $ MILLION)

FIGURE 22: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY IT & TELECOM, 2023-2032 (IN $ MILLION)

FIGURE 23: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY HEALTHCARE, 2023-2032 (IN $ MILLION)

FIGURE 24: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY RETAIL, 2023-2032 (IN $ MILLION)

FIGURE 25: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY GOVERNMENT, 2023-2032 (IN $ MILLION)

FIGURE 26: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY MANUFACTURING, 2023-2032 (IN $ MILLION)

FIGURE 27: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY MEDIA & ENTERTAINMENT, 2023-2032 (IN $ MILLION)

FIGURE 28: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY AUTOMOTIVE & LOGISTICS, 2023-2032 (IN $ MILLION)

FIGURE 29: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY ENERGY & POWER, 2023-2032 (IN $ MILLION)

FIGURE 30: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, BY OTHER VERTICALS, 2023-2032 (IN $ MILLION)

FIGURE 31: NORTH AMERICA BUSINESS INTELLIGENCE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

FIGURE 32: UNITED STATES BUSINESS INTELLIGENCE MARKET, 2023-2032 (IN $ MILLION)

FIGURE 33: CANADA BUSINESS INTELLIGENCE MARKET, 2023-2032 (IN $ MILLION)

FIGURE 34: CISCO SYSTEM INC, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 35: CISCO SYSTEM INC, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 36: CISCO SYSTEM INC, COMPANY REVENUE, BY SEGMENT, IN 2022 (IN %)

FIGURE 37: CISCO SYSTEM INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2022 (IN %)

FIGURE 38: IBM CORP, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 39: IBM CORP, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 40: IBM CORP, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 41: IBM CORP, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 42: TERADATA CORP, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 43: TERADATA CORP, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 44: TERADATA CORP, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 45: VMWARE INC, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 46: VMWARE INC, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 47: VMWARE INC, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 48: VMWARE INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 49: MICROSOFT CORPORATION, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 50: MICROSOFT CORPORATION, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 51: MICROSOFT CORPORATION, COMPANY REVENUE, BY SEGMENT, IN 2022 (IN %)

FIGURE 52: MICROSOFT CORPORATION, COMPANY REVENUE, BY GEOGRAPHY, IN 2022 (IN %)

FIGURE 53: MICROSTRATEGY INCORPORATED, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 54: MICROSTRATEGY INCORPORATED, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 55: MICROSTRATEGY INCORPORATED, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 56: ORACLE CORPORATION, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 57: ORACLE CORPORATION, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 58: ORACLE CORPORATION, COMPANY REVENUE, BY SEGMENT, IN 2022 (IN %)

FIGURE 59: ORACLE CORPORATION, COMPANY REVENUE, BY GEOGRAPHY, IN 2022 (IN %)

FIGURE 60: SAP SE, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 61: SAP SE, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 62: SAP SE, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 63: SAP SE, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 64: DOMO INC, COMPANY REVENUE, IN 2018-2022 (IN $ MILLION)

FIGURE 65: DOMO INC, COMPANY NET PROFIT, IN 2018-2022 (IN $ MILLION)

FIGURE 66: DOMO INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2022 (IN %)

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