The North America automotive HUD market contributed the highest revenue share in 2017. The market is expected to continue its dominance throughout the forecast period of 2018-2026 by exhibiting a CAGR of 21.91%. The major contributors to this region are countries like the US and Canada. The market is classified on the basis of HUD type, end-user, fuel type and vehicle type. The passenger cars were the most popular vehicle type in North America.

NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET FORECAST 2019-2027

North America Automotive Head Up Display Market by Hud Type (Windshield Head-up Display (Hud), Combiner Head-up Display (Hud)) by Vehicle Type (Passenger Cars, Commercial Vehicles) by Fuel Type (Internal Combustion Engine (Ice), Battery Electric Vehicle (Bev), Other Fuel Type) by End User (Mid-segment Vehicle, Luxury Vehicle, Economic Vehicle) by Geography.

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Report Summary

The inbuilt head-up display system assists the driver in seamless driving of the automobile by displaying both in-vehicle and outside the vehicle core information on the screen. The key in-vehicle information comprises of fuel level, in-vehicle temperature information, etc. The head-up display in automobiles presents crucial data in the automobile and without requiring the driver to look away from the driving route.

The North America automotive HUD market contributed to the highest revenue share in 2018. The market is expected to continue its dominance throughout the forecast period of 2019-2027 by exhibiting a CAGR of 22.08%. The major contributors to this region are countries like the US and Canada. The market in the region is primarily driven by high disposable per capita income, the presence of a pool of companies offering automotive head up display system as a standard in vehicles and the positive government stance on autonomous cars.

The market is classified on the basis of HUD type, end-user, fuel type, and vehicle type. The passenger cars were the most popular vehicle type in North America. Increased purchasing power due to the rise in disposable income has led to the demand for a higher level of automation in passenger vehicles. The increasing sales of passenger vehicles also lengthened the traffic on the road, increasing the demand for HUD displays. The US dominates this market in terms of both revenue and CAGR. Electric vehicle registration is expected to rise across the country, further driving the market demand. However, the overall HUD market growth is being threatened by strict regulations imposed by government organizations on HUD devices and certain space constraint in the automotive cockpit.

The market is blessed with the presence of companies like Yazaki Corporation, Harman International Incorporated, Pioneer Corporation, Panasonic Corporation, Robert Bosch GmbH, Visteon Corporation, Nippon Seiki Co. Ltd., Texas Instruments Inc., Continental AG, BAE Systems Inc., Microvision Inc., LG Display Co. Ltd., Garmin International Inc., and Denso Corporation.

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RESEARCH SCOPE
- STUDY GOALS
- SCOPE OF THE MARKET STUDY
- WHO WILL FIND THIS REPORT USEFUL?
- STUDY AND FORECASTING YEARS
RESEARCH METHODOLOGY
- SOURCES OF DATA
  - SECONDARY DATA
  - PRIMARY DATA
- TOP-DOWN APPROACH
- BOTTOM-UP APPROACH
- DATA TRIANGULATION
EXECUTIVE SUMMARY
- MARKET SUMMARY
- KEY FINDINGS
  - NORTH AMERICA DOMINATED THE OVERALL MARKET
  - MID-SEGMENT VEHICLE LEAD THE MARKET BY END-USER
  - PASSENGER CARS DOMINATES THE MARKET BY VEHICLE TYPE
  - BATTERY ELECTRIC VEHICLE SEGMENT TO GROW AT THE HIGHEST CAGR

MARKET DYNAMICS
- TIMELINE OF AUTOMOTIVE HEAD UP DISPLAY
- PARENT MARKET ANALYSIS: HEAD UP DISPLAY MARKET
- MARKET SCOPE & DEFINITION
- MARKET DRIVERS
  - BOOMING AUTOMOTIVE INDUSTRY
  - INCREASED DEMAND FOR CONNECTED VEHICLES
  - GROWING CONCERNS & AWARENESS ABOUT PASSENGER & VEHICLE SAFETY
- MARKET RESTRAINTS
  - STRICT REGULATIONS IMPOSED BY GOVERNMENT ORGANIZATIONS ON HUD DEVICES
  - SPACE CONSTRAINT IN AUTOMOTIVE COCKPIT
- MARKET OPPORTUNITIES
  - INCREASING PER CAPITA INCOME ACROSS GEOGRAPHIES
  - PROMISING INVESTMENTS IN DEFENSE SECTOR ACROSS THE WORLD
  - EMERGENCE OF ELECTRIC & SEMI-AUTONOMOUS VEHICLES
- MARKET CHALLENGES
  - HIGH COST OF ADVANCED HEAD UP DISPLAY SYSTEMS
  - WEATHER CONDITIONS CAN ADVERSELY AFFECT HUD DEVICES
  - SUBSTANTIAL INCREASE IN THE ALTERNATIVES

MARKET BY HUD TYPE
- WINDSHIELD HEAD-UP DISPLAY (HUD)
- COMBINER HEAD-UP DISPLAY (HUD)
MARKET BY VEHICLE TYPE
- PASSENGER CARS
- COMMERCIAL VEHICLES
MARKET BY FUEL TYPE
- INTERNAL COMBUSTION ENGINE (ICE)
- BATTERY ELECTRIC VEHICLE (BEV)
- OTHER FUEL TYPE
MARKET BY END-USER
- MID-SEGMENT VEHICLE
- LUXURY VEHICLE
- ECONOMIC VEHICLE
KEY ANALYTICS
- PORTER’S FIVE FORCE MODEL
  - THREAT OF NEW ENTRANTS
  - THREAT OF SUBSTITUTE
  - BARGAINING POWER OF SUPPLIERS
  - BARGAINING POWER OF BUYERS
  - THREAT OF COMPETITIVE RIVALRY
- KEY BUYING CRITERIA
  - PRICE
  - TYPES OF HEAD-UP DISPLAY
  - WORKING EFFICIENCY & USER INTERFACE
  - FEATURES
- OPPORTUNITY MATRIX
- VENDOR LANDSCAPE
- VALUE CHAIN ANALYSIS
  - RAW MATERIAL SUPPLIERS
  - MANUFACTURERS
  - DISTRIBUTORS
  - END-USER
- INVESTMENT ANALYSIS
  - BY VEHICLE TYPE
  - BY END-USER

GEOGRAPHICAL ANALYSIS – NORTH AMERICA
- UNITED STATES
- CANADA
COMPETITIVE LANDSCAPE
- MARKET SHARE ANALYSIS
- KEY COMPANY ANALYSIS
- CORPORATE STRATEGIES
  - PRODUCT LAUNCH
  - PARTNERSHIP & COLLABORATION
- COMPANY PROFILES
  - BAE SYSTEMS INC.
  - CONTINENTAL AG
  - DENSO CORPORATION
  - GARMIN INTERNATIONAL INC.
  - HARMAN INTERNATIONAL INCORPORATED
  - LG DISPLAY CO. LTD.
  - MICROVISION INC.
  - NIPPON SEIKI CO. LTD.
  - PANASONIC CORPORATION
  - PIONEER CORPORATION
  - ROBERT BOSCH GMBH
  - TEXAS INSTRUMENTS INC.
  - VISTEON CORPORATION
  - YAZAKI CORPORATION

TABLE LIST

TABLE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027, (IN $ MILLION)

TABLE 3: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, 2019-2027, (IN $ MILLION)

TABLE 4: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY FUEL TYPE, 2019-2027, (IN $ MILLION)

TABLE 5: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER 2019-2027, (IN $ MILLION)

TABLE 6: OPPORTUNITY MATRIX

TABLE 7: VENDOR LANDSCAPE

TABLE 8: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

TABLE 9: LIST OF PRODUCT LAUNCHES

TABLE 10: LIST OF PARTNERSHIP & COLLABORATION

FIGURE LIST

FIGURE 1: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY HUD TYPE, 2019-2027 (IN $ MILLION)

FIGURE 2: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 3: TIMELINE OF AUTOMOTIVE HEAD-UP DISPLAY

FIGURE 4: MOTOR VEHICLE PRODUCTION IN KEY GEOGRAPHIES, 2015 & 2016 (IN THOUSAND UNITS)

FIGURE 5: WORLDWIDE PRODUCTION OF PASSENGER CARS & COMMERCIAL VEHICLES, 2012-2017 (IN MILLION UNITS)

FIGURE 6: KEY COUNTRIES WITH MOST NUMBER OF ROAD TRAFFIC DEATHS

FIGURE 7: GNI PER CAPITA INCOME IN $PPP IN KEY COUNTRIES, 2015-2016

FIGURE 8: ELECTRIC VEHICLE SALES IN UNITED STATES, 2015-2026

FIGURE 9: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY WINDSHIELD HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)

FIGURE 10: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMBINER HEAD-UP DISPLAY (HUD), 2019-2027 (IN $ MILLION)

FIGURE 11: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY PASSENGER CARS, 2019-2027 (IN $ MILLION)

FIGURE 12: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY COMMERCIAL VEHICLES, 2019-2027 (IN $ MILLION)

FIGURE 13: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY INTERNAL COMBUSTION ENGINE (ICE), 2019-2027 (IN $ MILLION)

FIGURE 14: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY BATTERY ELECTRIC VEHICLE (BEV), 2019-2027 (IN $ MILLION)

FIGURE 15: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY OTHER FUEL TYPE, 2019-2027 (IN $ MILLION)

FIGURE 16: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY MID-SEGMENT VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 17: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY LUXURY VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 18: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, BY ECONOMIC VEHICLE, 2019-2027 (IN $ MILLION)

FIGURE 19: PORTER’S FIVE FORCE MODEL OF AUTOMOTIVE HEAD UP DISPLAY MARKET

FIGURE 20: KEY BUYING IMPACT ANALYSIS

FIGURE 21: VALUE CHAIN ANALYSIS

FIGURE 22: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY VEHICLE TYPE, IN 2018

FIGURE 23: INVESTMENT ANALYSIS OF AUTOMOTIVE HEAD UP DISPLAY MARKET, BY END-USER, IN 2017

FIGURE 24: NORTH AMERICA AUTOMOTIVE HEAD UP DISPLAY MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 25: UNITED STATES AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 26: CANADA AUTOMOTIVE HEAD UP DISPLAY MARKET, 2019-2027 (IN $ MILLION)

FIGURE 27: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2018 (IN %)

Segmentation

GEOGRAPHICAL ANALYSIS – NORTH AMERICA
- UNITED STATES
- CANADA
MARKET BY HUD TYPE
- WINDSHIELD HEAD-UP DISPLAY (HUD)
- COMBINER HEAD-UP DISPLAY (HUD)
MARKET BY VEHICLE TYPE
- PASSENGER CARS
- COMMERCIAL VEHICLES
MARKET BY FUEL TYPE
- INTERNAL COMBUSTION ENGINE (ICE)
- BATTERY ELECTRIC VEHICLE (BEV)
- OTHER FUEL TYPE
MARKET BY END-USER
- MID-SEGMENT VEHICLE
- LUXURY VEHICLE
- ECONOMIC VEHICLE