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NORTH AMERICA ATV AND UTV MARKET FORECAST 2023-2032

SCOPE OF THE REPORT

North America ATV and UTV Market by Vehicle Type (ATV, UTV) Market by Fuel Type (Gasoline-powered, Diesel-powered, Electric-powered, Solar-powered) Market by Displacement (≤400 (CC), 400-800 (CC), ≥800 (CC)) Market by End-user (Recreational, Sports, Agriculture & Utility, Military & Defense, Other End-users) by Geography

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MARKET OVERVIEW

The North America ATV and UTV market is projected to record a 3.73% CAGR by 2032, and the market is set to be valued at $5753.37 million during the estimation period, 2023-2032.

Previously, ATVs and UTVs were mostly linked with sports and leisure activities. The usage of these vehicles has since increased, and they are employed in the agricultural industry and for gardening, hunting, patrolling, and other activities. Further, the demand for the UTV segment is mainly from the defense sector because of its advantage in quick patrolling in combat operations. Farmers and hunters also use UTVs for hunting, farming, and carrying small construction equipment in forests. The carrying capacity of UTVs is higher than the ATVs as they can carry high back loads.

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North America has a higher share globally owing to the presence of major industry players in the region. The market growth is attributed to such as the increasing application of ATVs and UTVs in the areas such as military & defense and agriculture & utilities.

The North America ATV and UTV market growth evaluation entails the assessment of United States and Canada. ATVs for sports are gaining high popularity, with the United States government encouraging offroad recreational activities by allocating land for dirt, desert, and mountain racing. An increase in recreational parks for ATV ridings is the primary factor propelling the ATV and UTV market in the US. For instance, leading ATV and UTV manufacturers organize racing events and offer championship bonuses to the racers, which are anticipated to push ATV and UTV demand in the country. 

In November 2022, the Burlington City Council unanimously approved the final reading of an ordinance allowing the use of golf carts, ATVs, and UTVs. Also, economic development has led to the increased disposable income of consumers, resulting in high consumer spending. Upgrading design standards for manufacturing UTVs for defense purposes and government promotion of off-road recreation activities will further spur the market’s growth.

The North America ATV and UTV market analysis includes a thorough study of vehicle type, displacement, end-user, and fuel type. Market by displacement entails 400-800 (CC), ≤400 (CC), and ≥800 (CC).

The demand for ATVs and UTVs with displacement below 400 CC is growing mainly due to the low cost compared to other models. In addition, the increasing demand for light-duty applications, such as agriculture and forestry, also drives the adoption of less than 400 CC vehicles. Moreover, companies are also developing new and advanced vehicles primarily for kids and youth, which is expected to create opportunities for the segment.

Furthermore, 500-800 CC ATVs and UTVs provide additional power for aggressive and swift off-trail riding. Moreover, it can also be utilized in hauling goods on construction sites, lifting goods across a light slope, and applications in agriculture. These vehicles are mainly adopted for mountaineering, hunting, and others due to optimum fuel efficiency. Moreover, the increasing utility and search and rescue adoption escalate the demand for 400-800 CC ATVs and UTVs. In addition, players are also introducing related products to serve increasing customer demand, thus propelling the segment’s growth during the forecast period.

Leading players operating in the North America ATV and UTV market include Polaris Inc, Textron Inc, etc.

Polaris Inc designs, manufactures, and markets power sports vehicles. It offers all-terrain, side-by-side, off-road (ORV), utility, snowmobiles, motorcycles, low-emission vehicles, light-duty hauling, and passenger, commercial, and industrial vehicles. In addition, it provides snow bike conversion kit systems and supplies various replacement parts and accessories. The company markets its products under brands like Indian Motorcycles, GEM, Slingshot, Turbo Dynamix, Timbersled, Aixam, Goupil, Taylor-Dunn, Trail Tech, DAGOR, Sportsman MV, etc. The company operates in Latin America, Europe, Africa, Asia-Pacific, and the Middle East. The company is headquartered in Minneapolis, United States.

Sportsman 450 HO from Polaris is a strong, smooth, and versatile ATV with large 25” 6-Ply tires and a 1350lb towing capacity.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2032
Base Year2022
Market Historical Years2018-2021
Forecast UnitsRevenue ($ Million)
Segments Analyzed
Vehicle Type, Fuel Type, Displacement, End-User
Countries AnalyzedThe United States and Canada
Companies AnalyzedBRP Inc, CFMOTO, Deere & Company, Hisun Motors Corporation, Honda Motor Company Ltd, Kawasaki Heavy Industries Ltd, Kubota Corporation, Kwang Yang Motor Co Ltd, Polaris Inc, Suzuki Motors Corporation, Textron Inc, Yamaha Motor Co Ltd

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET OVERVIEW
    3. SCOPE OF STUDY
    4. CRISIS SCENARIO ANALYSIS
    5. MAJOR MARKET FINDINGS
      1. GROWING DEFENSE ACTIVITIES AND EXPENSES TO AID IN MARKET GROWTH
      2. GREAT VARIETY OF VEHICLES
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. GROWING POPULARITY OF ADVENTURE SPORTS
      2. INCREASING USAGE OF ATVS AND UTVS IN MILITARY
    2. KEY RESTRAINTS
      1. BAN ON DRIVING IN WILDLIFE AREAS
      2. HIGH MAINTENANCE COSTS
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    3. GROWTH PROSPECT MAPPING
    4. MARKET MATURITY ANALYSIS
    5. MARKET CONCENTRATION ANALYSIS
    6. KEY BUYING CRITERIA
  5. MARKET BY VEHICLE TYPE
    1. ATV
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. UTV
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY FUEL TYPE
    1. GASOLINE-POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. DIESEL-POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. ELECTRIC-POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    4. SOLAR-POWERED
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY DISPLACEMENT
    1. ≤400 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. 400-800 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. ≥800 (CC)
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY END-USER
    1. RECREATIONAL
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    2. SPORTS
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    3. AGRICULTURE & UTILITY
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    4. MILITARY & DEFENSE
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER END-USERS
      1. MARKET FORECAST REVENUE & FIGURE
      2. SEGMENT ANALYSIS
  9. GEOGRAPHICAL ANALYSIS
    1. NORTH AMERICA
      1. MARKET SIZE & ESTIMATES
      2. NORTH AMERICA ATV AND UTV MARKET DRIVERS
      3. NORTH AMERICA ATV AND UTV MARKET CHALLENGES
      4. KEY PLAYERS
      5. COUNTRY ANALYSIS
        1. UNITED STATES
          1. UNITED STATES ATV AND UTV MARKET SIZE & OPPORTUNITIES
        2. CANADA
          1. CANADA STATES ATV AND UTV MARKET SIZE & OPPORTUNITIES
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. PRODUCT LAUNCHES & DEVELOPMENTS
      2. PARTNERSHIPS & AGREEMENTS
      3. BUSINESS EXPANSIONS & DIVESTITURES
    2. COMPANY PROFILES
      1. BRP INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      2. CFMOTO
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTH & CHALLENGES
      3. DEERE AND COMPANY
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      4. HISUN MOTORS CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      5. HONDA MOTOR COMPANY LTD
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      6. KAWASAKI HEAVY INDUSTRIES LTD
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      7. KUBOTA CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      8. KWANG YANG MOTOR CO LTD
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. STRENGTHS & CHALLENGES
      9. POLARIS INC
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTH & CHALLENGES
      10. SUZUKI MOTORS CORPORATION
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTH & CHALLENGES
      11. TEXTRON INC (ARTIC CAT)
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES
      12. YAMAHA MOTOR CO LTD
        1. COMPANY OVERVIEW
        2. PRODUCT LIST
        3. FINANCIAL ANALYSIS
        4. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1:  MARKET SNAPSHOT – ATV AND UTV

TABLE 2:  NORTH AMERICA ATV AND UTV MARKET, BY VEHICLE TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 3:  NORTH AMERICA ATV AND UTV MARKET, BY VEHICLE TYPE, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 4:  NORTH AMERICA ATV AND UTV MARKET, BY FUEL TYPE, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 5:  NORTH AMERICA ATV AND UTV MARKET, BY FUEL TYPE, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 6:  NORTH AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 7:  NORTH AMERICA ATV AND UTV MARKET, BY DISPLACEMENT, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 8:  NORTH AMERICA ATV AND UTV MARKET, BY END-USER, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 9:  NORTH AMERICA ATV AND UTV MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 10:  NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2021 (IN $ MILLION)

TABLE 11:  NORTH AMERICA ATV AND UTV MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ MILLION)

TABLE 12:  KEY PLAYERS OPERATING IN NORTH AMERICA ATV AND UTV MARKET

TABLE 13:  LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 14:  LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 15:  LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING

FIGURE 4: MARKET MATURITY ANALYSIS

FIGURE 5: MARKET CONCENTRATION ANALYSIS

FIGURE 6: KEY BUYING CRITERIA

FIGURE 7: NORTH AMERICA ATV AND UTV MARKET, GROWTH POTENTIAL, BY VEHICLE TYPE, IN 2022

FIGURE 8: NORTH AMERICA ATV AND UTV MARKET, BY ATV, 2023-2032 (IN $ MILLION)

FIGURE 9: NORTH AMERICA ATV AND UTV MARKET, BY UTV, 2023-2032 (IN $ MILLION)

FIGURE 10: NORTH AMERICA ATV AND UTV MARKET, GROWTH POTENTIAL, BY FUEL TYPE, IN 2022

FIGURE 11: NORTH AMERICA ATV AND UTV MARKET, BY GASOLINE-POWERED, 2023-2032 (IN $ MILLION)

FIGURE 12: NORTH AMERICA ATV AND UTV MARKET, BY DIESEL-POWERED, 2023-2032 (IN $ MILLION)

FIGURE 13: NORTH AMERICA ATV AND UTV MARKET, BY ELECTRIC-POWERED, 2023-2032 (IN $ MILLION)

FIGURE 14: NORTH AMERICA ATV AND UTV MARKET, BY SOLAR-POWERED, 2023-2032 (IN $ MILLION)

FIGURE 15: NORTH AMERICA ATV AND UTV MARKET, GROWTH POTENTIAL, BY DISPLACEMENT, IN 2022

FIGURE 16: NORTH AMERICA ATV AND UTV MARKET, BY ≤400 (CC), 2023-2032 (IN $ MILLION)

FIGURE 17: NORTH AMERICA ATV AND UTV MARKET, BY 400-800 (CC), 2023-2032 (IN $ MILLION)

FIGURE 18: NORTH AMERICA ATV AND UTV MARKET, BY ≥800 (CC), 2023-2032 (IN $ MILLION)

FIGURE 19: NORTH AMERICA ATV AND UTV MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022

FIGURE 20: NORTH AMERICA ATV AND UTV MARKET, BY RECREATIONAL, 2023-2032 (IN $ MILLION)

FIGURE 21: NORTH AMERICA ATV AND UTV MARKET, BY SPORTS, 2023-2032 (IN $ MILLION)

FIGURE 22: NORTH AMERICA ATV AND UTV MARKET, BY AGRICULTURE & UTILITY, 2023-2032 (IN $ MILLION)

FIGURE 23: NORTH AMERICA ATV AND UTV MARKET, BY MILITARY & DEFENSE, 2023-2032 (IN $ MILLION)

FIGURE 24: NORTH AMERICA ATV AND UTV MARKET, BY OTHER END-USERS, 2023-2032 (IN $ MILLION)

FIGURE 25: NORTH AMERICA ATV AND UTV MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)

FIGURE 26: UNITED STATES ATV AND UTV MARKET, 2023-2032 (IN $ MILLION)

FIGURE 27: CANADA ATV AND UTV MARKET, 2023-2032 (IN $ MILLION)

FIGURE 28: BRP INC, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 29: BRP INC, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 30: BRP INC, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 31: BRP INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 32: CFMOTO, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 33: CFMOTO, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 34: DEERE AND COMPANY, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 35: DEERE AND COMPANY, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 36: DEERE AND COMPANY, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 37: DEERE AND COMPANY, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 38: HONDA MOTOR CO LTD, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 39: HONDA MOTOR CO LTD, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 40: HONDA MOTOR CO LTD, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 41: HONDA MOTOR CO LTD, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 42: KAWASAKI HEAVY INDUSTRIES LTD, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 43: KAWASAKI HEAVY INDUSTRIES LTD, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 44: KAWASAKI HEAVY INDUSTRIES LTD, COMPANY REVENUE, BY SEGMENT, IN 2020 (IN %)

FIGURE 45: KAWASAKI HEAVY INDUSTRIES LTD, COMPANY REVENUE, BY GEOGRAPHY, IN 2020 (IN %)

FIGURE 46: KUBOTA CORPORATION, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 47: KUBOTA CORPORATION, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 48: KUBOTA CORPORATION, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 49: KUBOTA CORPORATION, COMPANY REVENUE, BY GEOGRAPHY, IN 2020 (IN %)

FIGURE 50: POLARIS INC, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 51: POLARIS INC, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 52: POLARIS INC, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 53: POLARIS INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 54: SUZUKI MOTORS CORPORATION, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 55: SUZUKI MOTORS CORPORATION, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 56: SUZUKI MOTORS CORPORATION, COMPANY REVENUE, BY SEGMENT, IN 2020 (IN %)

FIGURE 57: SUZUKI MOTORS CORPORATION, COMPANY REVENUE, BY GEOGRAPHY, IN 2020 (IN %)

FIGURE 58: TEXTRON INC, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 59: TEXTRON INC, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 60: TEXTRON INC, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 61: TEXTRON INC, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

FIGURE 62: YAMAHA MOTOR CO LTD, COMPANY REVENUE, IN 2018-2021 (IN $ MILLION)

FIGURE 63: YAMAHA MOTOR CO LTD, COMPANY PROFIT, IN 2018-2021 (IN $ MILLION)

FIGURE 64: YAMAHA MOTOR CO LTD, COMPANY REVENUE, BY SEGMENT, IN 2021 (IN %)

FIGURE 65: YAMAHA MOTOR CO LTD, COMPANY REVENUE, BY GEOGRAPHY, IN 2021 (IN %)

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