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NEW ZEALAND WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

New Zealand Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

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MARKET OVERVIEW

The New Zealand wine market was valued at $1365.30 million in 2022 and is expected to reach $1794.09 million by 2030, growing at a CAGR of 4.00% during the forecast period, 2023-2030.

On the other hand, the New Zealand wine market was valued at 92.20 million liters in 2022 and is expected to reach 89.31 million liters by 2030, projecting a CAGR of -0.51% during the forecast period, 2023-2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

New Zealand Wine Market

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The wine business in New Zealand focuses on exports and is committed to high-quality production, with goods often selling in the top 15% of their price range in foreign markets. New Zealand has 11 primary wine-producing areas, each with a distinctive climate, microclimate, and soil. The country is best known for its dry, herbaceous Sauvignon Blanc wines, mostly produced in Marlborough. The two islands that constitute New Zealand offer a variety of climates that enable grapes to grow in both warm and cold climates. 

Further, New Zealand Winegrowers provides industry governance on a national level. Sustainable Winegrowing New Zealand (SWNZ) now recognizes 96% of New Zealand’s vineyard-producing territory, with 7% of vineyards participating in certified SWNZ organic programs. 

The rising demand for organic wines, which has increased New Zealand’s wine demand and production, is one of the main growth drivers of the New Zealand wine market. The annual value of wine exports has surpassed NZD 2 billion, while domestic wine sales currently total NZD 400-500 million.

Further, vine production spans more than 40,000 hectares. In-depth ingredient and energy labeling on wines have increased as consumers and regulators demand greater information about industry production practices. In addition, many important stakeholders are investing in premium, sustainable wines to reflect and represent the unique environment in which they are produced. Moreover, New Zealand is expanding its planted acres alongside its global image while having a relatively small international wine sector, thereby boosting wine demand. 

Despite being a haven for wine producers, New Zealand faces the same difficulties as all other growers. Real challenges include rising labor prices, the threat of pests, and diseases. For instance, poor fruit potential was triggered by a second poor flowering season in November and December 2020. The region also had an average decline of 25–30% in crop production. Similarly, Marlborough Sauvignon Blanc had extraordinary global demand in 2020, which persisted into 2021, posing an opportunity and a challenge to the New Zealand wine sector. 

Accordingly, vineyards are having trouble keeping up with the continually increasing demand, which has resulted in a supply crisis. For instance, according to reports from the New Zealand Winegrowers Association, the country produced 7-8 million fewer cases of Marlborough Sauvignon Blanc in 2021.

Inkwood Research’s report on the New Zealand wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

Some of the key players in the New Zealand wine market are Beam Global (NZ) Ltd, Constellation Brands New Zealand Ltd, Delegat Group Ltd, etc.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedNew Zealand
Companies AnalyzedBeam Global (NZ) Ltd, Constellation Brands New Zealand Ltd, Delegat Group Ltd, Negociants New Zealand Ltd, Pernod Ricard, Villa Maria Estate Ltd

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. SURGING DEMAND BY LOCAL CONSUMERS FOR SUSTAINABLE WINE 
      2. INCREASING DIGITIZATION AND ADOPTION OF E-COMMERCE FOR WINE SALES
      3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
    2. KEY CHALLENGES
      1. PROJECTED LABOR SHORTAGE AND UNAVAILABILITY OF SKILLED WORKERS 
      2. CLIMATIC CHANGES AFFECT WINE PRODUCTION
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. MARKET SHARE ANALYSIS, 2021 & 2022 (IN %)
    8. BRAND SHARE ANALYSIS, 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS
      4. BUSINESS EXPANSIONS
    2. COMPANY PROFILES
      1. BEAM GLOBAL (NZ) LTD
      2. CONSTELLATION BRANDS NEW ZEALAND LTD
      3. DELEGAT GROUP LTD
      4. NEGOCIANTS NEW ZEALAND LTD
      5. PERNOD RICARD
      6. VILLA MARIA ESTATE LTD

LIST OF TABLES

TABLE 1: NEW ZEALAND – COUNTRY SNAPSHOT

TABLE 2: NEW ZEALAND WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: NEW ZEALAND WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: NEW ZEALAND WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: NEW ZEALAND WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 17: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 18: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: NEW ZEALAND WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: NEW ZEALAND WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: NEW ZEALAND WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: NEW ZEALAND WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: NEW ZEALAND WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: NEW ZEALAND WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: NEW ZEALAND WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 34: LIST OF ACQUISITIONS

TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 36: LIST OF PARTNERSHIPS 

TABLE 37: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)

FIGURE 14: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: NEW ZEALAND WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: NEW ZEALAND WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: NEW ZEALAND WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: NEW ZEALAND WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: NEW ZEALAND WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: NEW ZEALAND WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: NEW ZEALAND WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: NEW ZEALAND WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: NEW ZEALAND WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: NEW ZEALAND WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: NEW ZEALAND WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: NEW ZEALAND WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: NEW ZEALAND WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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