LATIN AMERICA BEAUTY & PERSONAL CARE MARKET FORECAST 2023-2032

Brazil, Mexico, Chile, and Rest of Latin America are assessed for the Latin America beauty & personal care market growth evaluation. Innovation has continued to drive the sales of beauty & personal care products in Brazil, with key firms announcing updates of their main brands, focused on new packaging and formulations. Aligning with this, Johnson & Johnson’s Johnson’s Baby line announced the complete renewal of their brand. Although the company’s former packaging has not altered significantly since 1973, Johnson & Johnson initiated a major campaign announcing the changes to its consumers. Likewise, Unilever also revamped its entire portfolio of products under the TRESemmé product line. In addition to providing new packaging types to consumers, the brand also introduced various new items mainly concentrated on afro/curly hair types.

On the other hand, traditional oral care products, such as toothpaste, toothbrushes, and several highly potentialized mouthwashes, as well as floss, dominate the beauty & personal care market in Chile. Instead of switching to a pre-immunized technique of brushing their teeth, the country’s consumers are expecting fundamental advantages from oral hygiene products. Furthermore, coupled with the domestic dominance of international companies in the cosmetics and personal care sectors, regional manufacturers are compelled to be creative in order to be profitable. Hence, these factors are projected to promote the growth of the beauty & personal care market in Latin America during the forecasted period. 

The Latin America beauty & personal care market is segmented into product type and distribution channel. The product type segment includes baby and child-specific products, bath and shower, color cosmetics, fragrance, hair care, oral care, men’s grooming, skin care, sun care, and other products (depilatories, deodorants, etc.). 

The skin care segment covers products that enable consumers to maintain as well as repair their skin. These include moisturizers, cleansers, face and neck creams, hand and body lotions, as well as various other products. The increasing understanding of skin care routines, the desire to look youthful, and the need to maintain an even skin tone are among the key factors fueling the segment’s growth. 

Some of the major enterprises operating in the Latin America beauty & personal care market are Natura & CO Holdings SA, Unilever PLC, etc.

Natura & CO Holdings SA, headquartered in Brazil, is a marketer and manufacturer of personal care products. The company’s product portfolio constitutes makeup, skin care, body care, and hair care products, treatment products, oral hygiene products, fragrances, bath products, and sun protection products. It manufactures its products under brand names like Natura Diversa, Mamae e Bebe, Chronos, Ekos, Faces de Natura, and Tododia. Moreover, Natura & CO Holdings SA is also engaged in product and technological developments, testing services, and market research for personal care industry companies.