The Japan sanitary protection market was valued at $705.22 million in 2021 and is expected to reach $743.24 million by 2028, growing at a CAGR of 0.74% during the forecast period 2022 to 2028.

Sanitary protection products refer to items or products used by a woman during her menstrual cycle. Sanitary pads, tampons, sea sponges, menstrual cups, and other products are also available to help women manage their menstrual cycle.

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The frequency of these products’ usage can depend on the knowledge about the products, in addition to their accessibility as well as affordability. Women who are unaware or uneducated about certain products, for example, may witness difficulties and negative outcomes as a result of their menstrual cycle. In this regard, a woman may be unaware that a specific product could be beneficial for addressing a particular menstrual cycle condition, which involves better suitability for heavy flow or bleeding.

Some of the key factors driving the Japan sanitary protection market include initiatives for the free distribution and availability of female sanitary products and the addition of value to sanitary protection. In Japan, there have been significant initiatives pertaining to the distribution and availability of female sanitary products free of cost to the population by the government as well as private entities. For instance, in 2022, Next Innovation Inc, a medical startup based in Osaka, began providing free sanitary napkins through dispensers placed inside individual female restrooms at shopping centers and train stations in the greater Tokyo area and Osaka Prefecture. In May 2022, two dispensers for the ‘Toreluna’ service were set up at the Kirarina Keio Kichijoji shopping center in the Tokyo suburb of Musashino.

Likewise, a Tokyo startup, Oitr, in 2021, created a system to offer free sanitary pads. Individuals in need can obtain free sanitary products from the Oitr free pad dispenser in exchange for watching a brief advertisement. Hence, such initiatives are expected to have a positive impact on the market growth in Japan during the forecast period.

However, despite the fact that feminine hygiene products are a necessity for menstruating women, some people are reportedly unable to pay the high prices associated with the same. This is one of the major factors expected to hamper the growth of the sanitary protection market in Japan during the forecast period.

Inkwood Research’s report on the Japan sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the key players operating in the market are Unicharm Corp, Daio Paper Corp, Kobayashi Pharmaceutical Co Ltd, Kao Corp, etc.

Report Synopsis

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