JAPAN B2B ECOMMERCE MARKET FORECAST 2023-2030

Within Japan, the trend of B2B online marketplaces is on the rise, affording businesses a channel to connect, engage in trade, and broaden their affiliations. Key players in the Japanese B2B eCommerce landscape encompass platforms like MonotaRO, Rakuten Ichiba, and EC-CUBE. These platforms boast a diverse array of products, competitive pricing, and secure transaction modalities.

Furthermore, the conventional sectors in Japan, notably manufacturing and wholesale, are presently undergoing a digital makeover to retain competitiveness in an evolving market backdrop. Enterprises are funneling investments into eCommerce platforms, embracing CRM and ERP systems, and harnessing data analytics to fine-tune operations and facilitate seamless B2B transactions.

The Japan B2B eCommerce market segmentation includes industry and mode of payment. The industry segment includes clothing, industrial & science, consumer electronics, food & beverage, building & construction, automotive & transportation, sports, beauty & personal care, and other industries.

A handful of multinational corporations have controlled the manufacturing of beauty, personal care, and cosmetic products. Developing compact and innovative packaging designs and increasing launches of anti-aging products are also attracting consumers. Therefore, manufacturers focus on developing and diversifying product portfolios that cater to individual requirements. Also, the growing number of new B2B eCommerce websites and marketplaces by the market players are some of the major factors expected to promote market growth of B2B eCommerce during the forecast period. 

On the other hand, in the industrial & science sector, where detailed information and specifications are key, B2B eCommerce platforms represent a huge opportunity for industrial goods manufacturers to increase sales with a range of features specific to industrial eCommerce. When dealing with difficult and complex products in the industrial sector, the buyers often require configuring purchases to suit their requirements. The B2B eCommerce solutions allow buyers to view and configure products as part of the online shopping process, permitting sophisticated items to be sold quickly with minimal administration. Also, industrial buyers often require detailed information such as sales drawings, product catalogs, technical specifications, and certifications before making a purchase. 

Furthermore, a web store catering to business-to-business transactions has the capability to provide automation, leading to a reduction in manual data errors. This, in turn, results in the streamlining of order handling within the domain of inside sales while simultaneously decreasing the demands of system administration within the building and construction sector. Moreover, a B2B eCommerce platform designed for the construction industry allows potential renters to receive regular updates, whether on a daily or weekly basis, regarding the equipment available for rental, its current availability status, and associated costs. 

In instances where multiple locations are in play, a scenario quite common among companies engaged in renting out heavy equipment, eCommerce solutions serve to keep clientele well-informed about the spectrum of services at their disposal. Consequently, a B2B eCommerce solution tailored for the construction sector necessitates a multi-warehouse approach to meet these demands.

Some of the eminent companies operating in the Japan B2B eCommerce market include EC21, eWorldTrade, Thomasnet, etc.

eWorldTrade is a global electronic marketplace for buyers & sellers, wholesalers, suppliers, and retailers. It provides quality services and cost-effective benefits for its customers. The company aims to enable traders worldwide to do free trade, which would also be a component of the total GDP increase of each country. In addition, it has redefined global trade with value-added services like digital branding and community & reputation management. The company has its headquarters in Dallas, Texas.