The Indonesia sanitary protection market was valued at $338.41 million in 2021, and is expected to reach $527.90 million by 2028, growing at a CAGR of 6.27% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the Indonesia sanitary protection market growth include product developments and launches by market players and favorable initiatives pertaining to menstrual health and hygiene. There have been significant female sanitary product developments and launches by market players across the Indonesian market. For instance, in 2022, PT Uni-Charm Indonesia TBK, Unicharm Corporation’s Indonesian subsidiary, launched CHARM Herbal Ansept+ Bio in time for World Environment Day (5^th June 2022). It is formulated with sugarcane-based biomaterial for the skin-touching top sheet and outer and individual packaging of the CHARM sanitary pad brand.

Also, leading sanitary protection companies’ investments in new product launches in 2021 offer growth opportunities. For instance, Uni-Charm released the Charm Maxi Extra Pink Ribbon Special Edition in October 2021, which is also known as Breast Cancer Awareness Month. Hence, such developments are expected to positively impact the Indonesia sanitary protection market growth during the forecast period.

However, the demand for sanitary protection products may decline, attributed to concerns regarding waste generation due to the usage and adoption of female sanitary products like sanitary pads and pantyliners. This is one of the major factors expected to hamper the Indonesia sanitary protection market growth during the forecast period.

Inkwood Research’s report on the Indonesia sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the prominent companies in the Indonesia sanitary protection market are Uni-Charm Indonesia Tbk, PT Kao Indonesia PT, Softex Indonesia PT, Kimberly-Clark Indonesia PT, Multi Duta Utari PT, etc.

Report Synopsis

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