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INDIA WOMEN PLUS SIZE CLOTHING MARKET FORECAST 2024-2032

SCOPE OF THE REPORT

India Women Plus Size Clothing Market by Type (Casual Wear, Formal Wear, Sports Wear, Other Types) Market by Product Type (Tops, Tees & Shirts, Dresses & Jumpsuits, Innerwear, Trousers & Jeans, Other Product Types) Market by Age (Below 15 Years, 15-25 Years, 26-50 Years, Above 50 Years) Market by Size (1 XL, 2 XL, 3 XL, 4 XL, Above 4 XL) Market by Distribution Channel (Online Channels, Hypermarkets, Specialty Stores, Franchised Stores, Other Distribution Channels)

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MARKET OVERVIEW

The India women plus size clothing market is expected to grow with a CAGR of 7.15% during the forecast period, 2024-2032. 

According to the National Health Survey data for 2019-2021, a significant portion of women in the country face challenges related to abdominal obesity. Overall, 40% of women are considered abdominally obese; this issue is more pronounced in certain age groups, with 49.3% of women aged 30-39 and 56.7% of women aged 40-49 crossing the cut-off mark for abdominal obesity. When measured using Body Mass Index (BMI), only 23% of women fall into the category of obesity. This discrepancy indicates that some women with a healthy BMI still suffer from abdominal obesity.

Regional differences also highlight the high prevalence of abdominal obesity. Southern states like Kerala (65.4%) and Tamil Nadu (57.9%) and northern states like Punjab (62.5%) and Delhi (59%) show particularly high rates. These statistics underscore a significant health issue that affects a large number of women across various regions. In response to the growing need for size-inclusive fashion, a new wave of women entrepreneurs in India is stepping up to improve the shopping experience for plus-size women.

India Women Plus Size Clothing Market – Inkwood Research

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Recognizing that ‘one size does not fit all,’ these entrepreneurs are making strides in creating fashion that accommodates a wider range of body types. This movement towards inclusivity is not only about providing more options but also about addressing the unique challenges and enhancing the confidence of plus-size women through better-fitting and stylish clothing options.

For example, in 2021, Jeevika Tyagi and Kanupriya Mundhra co-founded Aastey, a Mumbai-based direct-to-consumer startup pioneering sustainable fashion with a focus on size inclusivity. Aastey is India’s first D2C brand to master the production of recycled polyester apparel. This venture not only addresses the growing demand for women’s plus size clothing brands but also exemplifies the innovative spirit of rising women entrepreneurs in the Indian fashion industry.

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The report on the India women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:

  • Casual Wear
  • Formal Wear
  • Sports Wear
  • Other Types

Market by Product Type:

  • Tops, Tees & Shirts
  • Dresses & Jumpsuits
  • Innerwear
  • Trousers & Jeans
  • Other Product Types

Market by Age:

  • Below 15 Years
  • 15-25 Years
  • 26-50 Years
  • Above 50 Years

Market by Size:

  • 1 XL
  • 2 XL
  • 3 XL
  • 4 XL
  • Above 4 XL

Market by Distribution Channel:

  • Online Channels
  • Hypermarkets
  • Specialty Stores
  • Franchised Stores
  • Other Distribution Channels

Inkwood Research’s report on the India women plus size clothing market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis. 

Key players operating the India women plus size clothing market include Aastey, Amydus, BlissClub, Doodlage, Faballey, Lastinch, The Pink Moon, TrueBrowns Lifestyle etc.

BlissClub is an Indian clothing retailer that focuses on women’s plus-size fashion. It is an Indian activewear brand designed specifically for women in India. BlissClub offers activewear for women, including leggings, sports bras, tank tops, and sets. The company was founded in 2020 by Minu Margaret.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2024-2032
Base Year2023
Market Historical Years2018-2022
Forecast Units

Revenue ($ Million)

Segments Analyzed
Type, Product Type, Age, Size, and Distribution Channel
Countries AnalyzedIndia
Companies AnalyzedAastey, Amydus, BlissClub, Doodlage, Faballey, Lastinch, The Pink Moon, TrueBrowns Lifestyle
TABLE OF CONTENTS
  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT- INDIA
    3. COUNTRY ANALYSIS – INDIA
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON THE WOMEN PLUS SIZE CLOTHING MARKET
    6. MAJOR MARKET FINDINGS
      1. EXPANSION IN PLUS SIZE CLOTHING OPTIONS
      2. IMPROVED CONSUMER EXPERIENCE WITH THE INTEGRATION OF TECHNOLOGY 
      3. SURGE IN COLLABORATIONS AND PARTNERSHIPS AMONG WOMEN PLUS SIZE CLOTHING BRANDS
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. RISE IN BODY POSITIVITY MOVEMENT
      2. BRANDS EMBRACING INCLUSIVE SIZING ATTRACT A BROADER CUSTOMER BASE
      3. RISE OF DEDICATED PLUS SIZE BRANDS
    2. KEY RESTRAINTS
      1. SOCIETAL STIGMA AND NEGATIVE PERCEPTIONS REGARDING BODY IMAGE
      2. HIGH COST OF PRODUCTION OF PLUS SIZE CLOTHING
      3. MARKETING CHALLENGES AND E-COMMERCE HURDLES
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. ADVANCES IN DESIGN AND FABRIC TECHNOLOGY
      2. SURGE IN WOMEN ENTREPRENEURS IN PLUS SIZE APPAREL INDUSTRY
      3. INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY MATERIALS
    2. PESTLE ANALYSIS
      1. POLITICAL
      2. ECONOMICAL
      3. SOCIAL
      4. TECHNOLOGICAL
      5. LEGAL
      6. ENVIRONMENTAL
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTIONS
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. GROWTH PROSPECT MAPPING- INDIA
    5. VALUE CHAIN ANALYSIS
      1. RAW MATERIAL SOURCING
      2. DESIGN DEVELOPMENT
      3. MANUFACTURING
      4. DISTRIBUTION
      5. RETAIL
    6. KEY BUYING CRITERIA 
      1. COMFORT
      2. FIT & SIZING
      3. STYLE & FASHION
      4. QUALITY 
  5. MARKET BY TYPE
    1. CASUAL WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. FORMAL WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. SPORTS WEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. OTHER TYPES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  6. MARKET BY PRODUCT TYPE
    1. TOPS, TEES & SHIRTS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. DRESSES & JUMPSUITS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. INNERWEAR
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. TROUSERS & JEANS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER PRODUCT TYPES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  7. MARKET BY AGE
    1. BELOW 15 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. 15-25 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. 26-50 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. ABOVE 50 YEARS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  8. MARKET BY SIZE
    1. 1 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. 2 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. 3 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. 4 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. ABOVE 4 XL
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  9. MARKET BY DISTRIBUTION CHANNEL
    1. ONLINE CHANNELS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    2. HYPERMARKETS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    3. SPECIALTY STORES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    4. FRANCHISED STORES
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
    5. OTHER DISTRIBUTION CHANNELS
      1. MARKET FORECAST FIGURE
      2. SEGMENT ANALYSIS
  10. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS 
    2. COMPANY PROFILES
      1. AMYDUS
        1. COMPANY OVERVIEW
        2. PRODUCTS
      2. BLISSCLUB
        1. COMPANY OVERVIEW
        2. PRODUCTS
      3. DOODLAGE
        1. COMPANY OVERVIEW
        2. PRODUCTS
      4. FABALLEY
        1. COMPANY OVERVIEW
        2. PRODUCTS
      5. LASTINCH
        1. COMPANY OVERVIEW
        2. PRODUCTS
      6. THE PINK MOON
        1. COMPANY OVERVIEW
        2. PRODUCTS
      7. TRUEBROWNS LIFESTYLE
        1. COMPANY OVERVIEW
        2. PRODUCTS

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT – WOMEN PLUS SIZE CLOTHING

TABLE 2: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 4: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 5: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 6: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY AGE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 7: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY AGE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 8: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY SIZE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY SIZE, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 10: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 11: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2024-2032 (IN $ MILLION)

TABLE 12: LIST OF MERGERS & ACQUISITIONS

TABLE 13: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 14: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 15: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING – INDIA

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: INDIA WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY TYPE, IN 2023

FIGURE 7: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY CASUAL WEAR, 2024-2032 (IN $ MILLION)

FIGURE 8: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY FORMAL WEAR, 2024-2032 (IN $ MILLION)

FIGURE 9: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY SPORTS WEAR, 2024-2032 (IN $ MILLION)

FIGURE 10: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER TYPES, 2024-2032 (IN $ MILLION)

FIGURE 11: INDIA WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2023

FIGURE 12: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY TOPS, TEES & SHIRTS, 2024-2032 (IN $ MILLION)

FIGURE 13: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY DRESSES & JUMPSUITS, 2024-2032 (IN $ MILLION)

FIGURE 14: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY INNERWEAR, 2024-2032 (IN $ MILLION)

FIGURE 15: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY TROUSERS & JEANS, 2024-2032 (IN $ MILLION)

FIGURE 16: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER PRODUCT TYPES, 2024-2032 (IN $ MILLION)

FIGURE 17: INDIA WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY AGE, IN 2023

FIGURE 18: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY BELOW 15 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 19: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 15-25 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 20: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 26-50 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 21: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY ABOVE 50 YEARS, 2024-2032 (IN $ MILLION)

FIGURE 22: INDIA WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY SIZE, IN 2023

FIGURE 23: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 1 XL, 2024-2032 (IN $ MILLION)

FIGURE 24: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 2 XL, 2024-2032 (IN $ MILLION)

FIGURE 25: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 3 XL, 2024-2032 (IN $ MILLION)

FIGURE 26: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY 4 XL, 2024-2032 (IN $ MILLION)

FIGURE 27: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY ABOVE 4 XL, 2024-2032 (IN $ MILLION)

FIGURE 28: INDIA WOMEN PLUS SIZE CLOTHING MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2023

FIGURE 29: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY ONLINE CHANNELS, 2024-2032 (IN $ MILLION)

FIGURE 30: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY HYPERMARKETS, 2024-2032 (IN $ MILLION)

FIGURE 31: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY SPECIALTY STORES, 2024-2032 (IN $ MILLION)

FIGURE 32: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY FRANCHISED STORES, 2024-2032 (IN $ MILLION)

FIGURE 33: INDIA WOMEN PLUS SIZE CLOTHING MARKET, BY OTHER DISTRIBUTION CHANNELS, 2024-2032 (IN $ MILLION)

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