The India sanitary protection market was valued at $802.00 million in 2021, and is expected to reach $1286.81 million by 2028, growing at a CAGR of 6.75% during the forecast period, 2022-2028.

Sanitary protection products refer to items or products used by women during the menstrual cycle. These include sanitary pads, tampons, sea sponges, menstrual cups, and other products that help women manage their menstrual cycle.

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How frequently these products are used by women can depend on their knowledge, accessibility, and affordability regarding the products. Also, women unaware or uneducated about such products may witness negative difficulties and outcomes during the menstrual cycle. For instance, they may be unaware that a specific product may be beneficial to address a specific menstrual cycle condition (including those restricting heavy flow or bleeding).

Some of the key factors driving the India sanitary protection market growth include favorable government initiatives, product developments and launches by market players, and significant investments in female hygiene and sanitation. There have been significant developments and launches with regard to female sanitary products by market players across the Indian market.

For instance, in 2022, Kanodia Group entered into the sanitary & hygiene industry with the launch of Hygiene Plus, a low-cost hygiene product brand. Also, in 2022, Kotex, a leader in female hygiene products, announced its plans to re-launch in India with Kotex Overnight Period Panties, one of its innovative products. Moreover, in 2021, Paree launched its premium range of sanitary pads, Paree PRIMA. Such factors are expected to positively impact the Indian market growth during the forecast period.

However, the demand for sanitary protection products may decline due to the country’s social stigma regarding menstruation. In India, menstrual health is still majorly governed by a lack of information and taboos. It must be addressed via behavioral and social change initiatives. Also, there is a limited understanding of the health consequences of using unsanitary menstrual management methods. This is one of the major factors expected to hamper the India sanitary protection market growth during the forecast period.

Inkwood Research’s report on the India sanitary protection market provides in-depth insights and segmentation analysis of the market. The detailed assessment of the market includes PESTLE analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. The segmentation analysis of the market includes type and distribution channel.

Some of the leading companies in the India sanitary protection market are Procter & Gamble Hygiene & Health Care Ltd, Johnson & Johnson (India) Ltd, Unicharm India Pvt Ltd, Soothe Healthcare Pvt Ltd, etc.

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