INDIA PLANT-BASED COLLAGEN MARKET FORECAST 2025-2032

Over the past decade, local players have entered the market, introducing plant collagen products that cater to beauty, health, and wellness segments. Brands like Wellbeing Nutrition and OZiva have popularized plant-based beauty products and plant-based healthcare products, leveraging natural ingredients to appeal to urban consumers.

Increasing urbanization and rising disposable incomes are major drivers behind this growth. With nearly 35% of India’s population residing in urban areas and a burgeoning middle class, the inclination toward premium plant collagen skincare products and supplements is evident. A significant niche reason for this demand lies in the country’s wellness-centric culture, where consumers gravitate toward holistic health solutions.

The heightened interest in plant-based collagen supplement offerings stems from their promise of anti-aging, skin hydration, and joint health without animal-derived ingredients, aligning with ethical and religious preferences. Additionally, India’s status as the world’s largest vegetarian population makes vegan collagen an ideal fit for its market.

The India plant-based collagen market segmentation includes source, product type, functionality, end-user, and distribution channel. The end-user segment is further classified into food & beverage, cosmetic & personal care, pharmaceutical, nutraceutical, and other end-users.

India’s plant-based collagen supplement market shows immense potential, particularly in diverse delivery formats. Powders, tablets, and ready-to-drink beverages dominate consumer preference. Flavored powders like berry and citrus are popular, as they cater to the Indian palate, often favoring tangy or fruity profiles.

Ready-to-drink vegan collagen products are gaining traction among urban professionals seeking convenience. With nearly 62% of Indians under 35 years old, there is a growing focus on maintaining youthful skin and overall vitality, further propelling the demand for plant collagen products.

The sports and nutrition industry in India has seen a surge in interest in plant-based collagen benefits. Athletes and fitness enthusiasts increasingly adopt plant-based lifestyles, appreciating the role of vegan collagen in joint support, muscle recovery, and maintaining an active lifestyle.

Studies show that over 40% of Indian gym-goers now explore vegan protein or plant collagen products, reflecting a shift toward cleaner alternatives in the fitness sector. This is further fueled by endorsements from health influencers and celebrity trainers, amplifying awareness of plant-based beauty products and health solutions.

The nutraceutical segment also contributes significantly to the plant-based collagen size. Nutraceuticals enriched with plant-based healthcare products for gut health, skin radiance, and bone strength are among the fastest-growing categories. The rising popularity of plant-based beauty products in India reflects a trend where consumers increasingly view beauty and health as interconnected.

The incorporation of traditional Ayurvedic ingredients, such as turmeric and ashwagandha, into vegan collagen products adds a localized appeal. Consumer surveys reveal that 73% of Indian women prefer holistic plant collagen skincare products for anti-aging, further solidifying the segment’s potential.

The key companies operating in the India plant-based collagen market include Hainan Zhongxin Chemical (ZXCHEM), Inlife Healthcare, Inja Wellness, Wellbeing Nutrition, Titan Biotech Limited, etc.

Wellbeing Nutrition is a leading player in India’s wellness and nutrition industry. Headquartered in Mumbai, it offers innovative, plant-based solutions for health-conscious consumers. The company operates across segments such as dietary supplements, functional foods, and nutraceuticals, with a focus on plant-based healthcare products and plant collagen skincare products. It serves urban markets across India, with a strong online presence and distribution network.

Wellbeing Nutrition’s product portfolio includes its flagship Vegan Pro Collagen Powder, a plant-based collagen supplement designed to enhance skin elasticity, hydration, and joint health. Formulated with natural ingredients like bamboo extract, sea buckthorn, and Vitamin C, it targets consumers seeking ethical alternatives to traditional collagen.

Its emphasis on clean, cruelty-free formulations resonates with India’s growing demand for vegan collagen. Additionally, the brand offers functional teas and multivitamins, strengthening its position as a trusted provider of plant-based beauty products.