The demand for hand sanitizers has soared up across the globe due to the COVID-19 outbreak in 2020. Consumers have become more cautious after the outbreak, in order to prevent oneself from the deadly Coronavirus. So, hand sanitizers are perceived as an appropriate way to disinfect the hands when the facilities for washing are not available. Those coming out of the houses for their day to day activities are using hand sanitizer as a protective weapon. As there is no evidence of the cure to the disease-causing virus (SARS-COV-2), one can stay from the deadly virus by sanitizing one’s hands thoroughly. Besides, many programs and campaigns are being carried out, advocating the use of hand sanitizers daily. The surging demand for hand sanitizers in relation to the COVID-19 outbreak has led to numerous companies manufacturing and selling sanitizers.

As the number of coronavirus cases in India is rising gradually, the hand sanitizer makers have seen up to a 10-fold jump in demand. The Indian government has already initiated the ‘Swachh Bharat Abhiyan’ campaign that aimed at accomplishing a 100% cleanliness in India. Furthermore, seeing a surge in demand, the government of India has declared hand sanitizers as vital merchandise in order to ensure safety from the novel Coronavirus. In order to fulfill the demands, many companies have entered the market to produce hand sanitizers, and the already established companies have reduced the prices of the sanitizers. For instance, HUL that makes Lifebuoy sanitizers has reduced the prices of Lifebuoy sanitizers by 15%.

The study aims to get an overview of India’s hand sanitizer market in terms of various factors. Within this report, the scenario analysis of the hand sanitizer industry in India, along with India’s economy snapshot, has been discussed. Moreover, PEST analysis, value chain analysis, as well as the impact of COVID-19 in India and the government regulations have been studied in detail. Also, the economic stimulus being provided by the government of India in order to ease the COVID-19 pandemic has been studied in detail.

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