Global graphic film market deals with plastic films that are used for various applications depending upon the industry type. Graphic films create a protective covering for consumer electronics, automobiles and improved aesthetics of residential and commercial establishments. Global graphic film market is estimated to grow with 5.24% CAGR during the forecasting years of 2019-2027. The market is anticipated to grow to $39,455 million in 2027. The base year considered for the study is 2018 and the estimated period is between 2019 and 2027.
GLOBAL GRAPHIC FILM MARKET FORECAST 2019-2027
Global graphic film market deals with plastic films that are used for various applications depending upon the industry type. Graphic films create a protective covering for consumer electronics, automobiles and improved aesthetics of residential and commercial establishments. Global graphic film market is estimated to grow with 5.24% CAGR during the forecasting years of 2019-2027. The market is anticipated to grow to $39,455 million in 2027. The base year considered for the study is 2018 and the estimated period is between 2019 and 2027.
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The growth of this market is driven by the following factors:
- Improvement in digital printing technology
- Cost-effectiveness of the graphic film for promotion
- Demand from the advertising and marketing industry
The most important driver is the improvement in digital printing technique, which is one of the factors delivering lucrative opportunities for the market. Inkjet printing is a type of computer printing that recreates a digital image by propelling droplets of ink onto paper, plastic, or other substrates. Inkjet printers are the most commonly used type of printer and range from small, inexpensive consumer models to expensive professional machines. Inkjet printing includes several applications such as backlit displays, frontlit displays, clear films, window graphics, etc. The conventional production of backlit by using C-type print is an expensive and time-consuming process, the production cost of material in short-run requires high budget; thus, unaffordable for low budget companies.
Whereas, UC curing digital printing, curing UV digital printing offers various advanced features to printing in the context of time-saving and cost efficiency, less time to dry curing finishing and ultraviolet light speed. Also, this technique reduces errors as the chances of setting any dust particles, and other airborne on an object are lowered. Thus, it increases the efficiency that ripples through the entire manufacturing process.
The largest and fastest growing segment by the end-user is that of the automotive. Automotive graphic films are utilized in automotive due to its wide applications such as it is used to change or improve the appearance of vehicles such as bikes, cars, trucks, and others and to protect the paint of the vehicle from corrosion and dust. The graphic films are estimated as a cost-effective alternative to vehicle wraps as compared to conventional films. Also, the graphic films in automotive can convert commercial and vehicles into rolling billboards for promotion. The increasing demand for vehicle wrapping, window tinting, and fleet graphics in automobiles is expected to boost the global automotive market. The graphic film reduces the heat of solar radiation and ultraviolet rays. Also, increasing production of automobiles would help to boost the growth of the market.
The restraints & challenges for graphic film market are the changes in raw material prices and lack of organized structure. Fluctuating prices of raw materials used in the manufacturing of graphic films have a negative impact on the profitability of the industry. The rising environmental concerns and fluctuations in prices of oils are hampering the resin prices, which are adding on to the cost pressure of raw material suppliers for the graphic film manufacturing process.
Increase in crude oil prices results in price hike of oils being used as raw material. The resins being another raw material gets affected by the price fluctuations of crude oil as mentioned earlier. Also, 65% of polyethylene having a major compositional share in manufacturing the graphic films are produced from a by-product of oil known as naphtha. Almost all the plastic resins are manufactured from the crude oil hence getting affected by the price uncertainty. The gradual rise and fall of polypropylene are also influenced by the price of fossil fuels, majorly the crude oils.
The report on the global graphic film includes segmentation on the basis of polymer, film type, printing technology, and end-user.
Polymer is sub-segmented into:
- Polypropylene
- Polyethylene
- Polyvinyl Chloride
- Others
Film Type is sub-segmented into:
- Opaque
- Reflective
- Transparent
- Translucent
Printing Technology is sub-segmented into:
- Flexography
- Rotogravure
- Offset
- Digital
End-User is sub-segmented into:
- Automotive
- Promotional & Advertisement
- Industrial
- Others
Geographically, the global graphic film market has been segmented on the basis of four major regions, which includes:
- North America: the United States & Canada
- Europe: Germany, Russia, the United Kingdom, Spain, Italy, France and Rest of Europe
- Asia-Pacific: China, India, Japan, South Korea, Australia and Rest of Asia Pacific
- Rest of World: Latin America, Middle East & Africa
The Asia Pacific is the largest and fastest growing region in the global scenario. The Chinese graphic film market is expected to be on surging trend owing to growth in the automotive sector and growing disposable income. Besides, growth in the advertising industry and growth in the construction industry is also contributing to market growth in China.
On the other hand, India has the fastest growing market for graphic films. India graphic film market is expected to be on up surging trends owing to rise in the advertising industry, and the rising purchasing power, which are some of the key factors triggering the market growth in the country. The rise in the advertisement industry is also fueling the market growth in the country as graphic films are used for advertising, promotional banners and others.
The major market players of the global graphic film market are:
- Constantia Flexibles
- 3M Company
- E.I. DuPont de Nemours and Company
- CCL Industries Inc.
- Hexis S.A.
Company profiles covers analysis of important players. These companies are using organic and inorganic strategies for growth. For instance, in September 2018, AGFA Graphics acquired lpagsa industry S.L (Spain) that is a prepress business of printing plate supplier. In February 2019, Amcor Ltd. launched Amcor’s Genesis, a new in-store recyclable laminate solution.
In April 2017, Arlon Graphics launched two innovative products SLX Cast Wrap and Series 3270 with FLITE Technology for vehicle and fleet applications or wrapping. In March 2017, Avery Dennsion acquired Hanita Coatings Rural Cooperative Association Limited (Israel).
Key findings of the global graphic film market are:
- Bioplastic polymers is on a rising trend
- Traditional vs. digital billboards
- RESEARCH SCOPE
- STUDY GOALS
- SCOPE OF THE MARKET STUDY
- WHO WILL FIND THIS REPORT USEFUL?
- STUDY AND FORECASTING YEARS
- RESEARCH METHODOLOGY
- SOURCES OF DATA
- SECONDARY DATA
- PRIMARY DATA
- TOP-DOWN APPROACH
- BOTTOM-UP APPROACH
- DATA TRIANGULATION
- SOURCES OF DATA
- EXECUTIVE SUMMARY
- MARKET SUMMARY
- KEY FINDINGS
- BIOPLASTIC POLYMERS – ON A RISING TREND
- TRADITIONAL VS. DIGITAL BILLBOARDS
- MARKET DYNAMICS
- HISTORY OF GRAPHIC FILM INDUSTRY
- MARKET SCOPE & DEFINITION
- MARKET DRIVERS
- IMPROVEMENT IN DIGITAL PRINTING TECHNOLOGY
- COST-EFFECTIVENESS OF GRAPHIC FILM FOR PROMOTION
- DEMAND FROM ADVERTISING AND MARKETING INDUSTRY
- MARKET RESTRAINTS
- CHANGES IN RAW MATERIAL PRICES
- MARKET OPPORTUNITIES
- DEMAND FROM ASIA PACIFIC REGION
- GROWTH IN THE E-COMMERCE INDUSTRY
- MARKET CHALLENGES
- LACK OF ORGANIZED STRUCTURE OF THE MARKET
- MARKET BY POLYMER
- POLYPROPYLENE
- POLYETHYLENE
- POLYVINYL CHLORIDE
- OTHERS
- MARKET BY FILM TYPE
- OPAQUE
- REFLECTIVE
- TRANSPARENT
- TRANSLUCENT
- MARKET BY PRINTING TECHNOLOGY
- FLEXOGRAPHY
- ROTOGRAVURE
- OFFSET
- DIGITAL
- MARKET BY END-USER
- AUTOMOTIVE
- PROMOTIONAL & ADVERTISEMENT
- INDUSTRIAL
- OTHERS
- KEY ANALYTICS
- PORTER’S FIVE FORCE MODEL
- THREAT OF NEW ENTRANTS
- THREAT OF SUBSTITUTE
- BARGAINING POWER OF SUPPLIERS
- BARGAINING POWER OF BUYERS
- THREAT OF COMPETITIVE RIVALRY
- KEY BUYING CRITERIA
- COST
- QUALITY
- APPLICATION
- OPPORTUNITY MATRIX
- VENDOR LANDSCAPE
- VALUE CHAIN ANALYSIS
- SUPPLIERS
- RESEARCH & DEVELOPMENT
- MANUFACTURING & RETAILING
- RESEARCH & DEVELOPMENT
- LEGAL, POLICY & REGULATORY FRAMEWORK
- PORTER’S FIVE FORCE MODEL
- GEOGRAPHICAL ANALYSIS
- NORTH AMERICA
- UNITED STATES
- CANADA
- EUROPE
- GERMANY
- RUSSIA
- UNITED KINGDOM
- SPAIN
- ITALY
- FRANCE
- REST OF EUROPE
- ASIA PACIFIC
- CHINA
- INDIA
- JAPAN
- SOUTH KOREA
- AUSTRALIA
- REST OF ASIA PACIFIC
- REST OF WORLD
- LATIN AMERICA
- MIDDLE EAST & AFRICA
- NORTH AMERICA
- COMPETITIVE LANDSCAPE
- KEY COMPANY ANALYSIS
- CONSTANTIA FLEXIBLES
- 3M COMPANY
- E. I. DU PONT DE NEMOURS AND COMPANY
- CCL INDUSTRIES, INC.
- HEXIS S.A.
- CORPORATE STRATEGIES
- PRIMARY STRATEGY: PRODUCT LAUNCH & INNOVATION
- SECONDARY STRATEGY: MERGER & ACQUISITION
- TERTIARY STRATEGY: INVESTMENT
- COMPANY PROFILES
- 3M COMPANY
- ACHILLES USA INC.
- AGFA GRAPHICS
- AMCOR LTD.
- ARLON GRAPHICS LLC
- AVERY DENNISON CORPORATION (ACQUIRED BY CCL INDUSTRIES, INC.)
- CCL INDUSTRIES
- CONSTANTIA FLEXIBLES
- COVESTRO AG
- DRYTAC CORPORATION
- DUNMORE
- I. DU PONT DE NEMOURS AND COMPANY
- HEXIS SA
- JESSUP MANUFACTURING
- KAY PREMIUM MARKING FILM LTD.
- WIMAN CORPORATION
- KEY COMPANY ANALYSIS
TABLE LIST
TABLE 1: GLOBAL GRAPHIC FILM MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 2: GLOBAL GRAPHIC FILM MARKET, BY POLYMER, 2019-2027, (IN $ MILLION)
TABLE 3: GLOBAL POLYPROPYLENE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 4: GLOBAL POLYETHYLENE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 5: GLOBAL POLYVINYL CHLORIDE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 6: GLOBAL OTHERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 7: GLOBAL GRAPHIC FILM MARKET, BY FILM TYPE, 2019-2027, (IN $ MILLION)
TABLE 8: GLOBAL OPAQUE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 9: GLOBAL REFLECTIVE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 10: GLOBAL TRANSPARENT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 11: GLOBAL TRANSLUCENT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 12: GLOBAL GRAPHIC FILM MARKET, BY PRINTING TECHNOLOGY, 2019-2027, (IN $ MILLION)
TABLE 13: GLOBAL FLEXOGRAPHY MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 14: GLOBAL ROTOGRAVURE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 15: GLOBAL OFFSET MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 16: GLOBAL DIGITAL MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 17: GLOBAL GRAPHIC FILM MARKET, BY END-USER 2019-2027, (IN $ MILLION)
TABLE 18: GLOBAL AUTOMOTIVE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 19: GLOBAL PROMOTIONAL & ADVERTISEMENT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 20: GLOBAL INDUSTRIAL MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 21: GLOBAL OTHERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 22: OPPORTUNITY MATRIX
TABLE 23: VENDOR LANDSCAPE
TABLE 24: LEGAL, POLICY & REGULATORY FRAMEWORK
TABLE 25: GLOBAL GRAPHIC FILM MARKET, BY GEOGRAPHY, 2019-2027, (IN $ MILLION)
TABLE 26: NORTH AMERICA GRAPHIC FILM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 27: EUROPE GRAPHIC FILM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 28: ASIA PACIFIC GRAPHIC FILM MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 29: WORLD GRAPHIC FILM MARKET, BY REGION, 2019-2027 (IN $ MILLION)
FIGURE LIST
FIGURE 1: GLOBAL GRAPHIC FILM MARKET, BY END-USER, 2018 & 2027 (IN %)
FIGURE 2: GLOBAL GRAPHIC FILM MARKET, BY POLYPROPYLENE, 2019-2027 (IN $ MILLION)
FIGURE 3: GLOBAL GRAPHIC FILM MARKET, BY POLYETHYLENE, 2019-2027 (IN $ MILLION)
FIGURE 4: GLOBAL GRAPHIC FILM MARKET, BY POLYVINYL CHLORIDE, 2019-2027 (IN $ MILLION)
FIGURE 5: GLOBAL GRAPHIC FILM MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 6: GLOBAL GRAPHIC FILM MARKET, BY OPAQUE, 2019-2027 (IN $ MILLION)
FIGURE 7: GLOBAL GRAPHIC FILM MARKET, BY REFLECTIVE, 2019-2027 (IN $ MILLION)
FIGURE 8: GLOBAL GRAPHIC FILM MARKET, BY TRANSPARENT, 2019-2027 (IN $ MILLION)
FIGURE 9: GLOBAL GRAPHIC FILM MARKET, BY TRANSLUCENT, 2019-2027 (IN $ MILLION)
FIGURE 10: GLOBAL GRAPHIC FILM MARKET, BY FLEXOGRAPHY, 2019-2027 (IN $ MILLION)
FIGURE 11: GLOBAL GRAPHIC FILM MARKET, BY ROTOGRAVURE, 2019-2027 (IN $ MILLION)
FIGURE 12: GLOBAL GRAPHIC FILM MARKET, BY OFFSET, 2019-2027 (IN $ MILLION)
FIGURE 13: GLOBAL GRAPHIC FILM MARKET, BY DIGITAL, 2019-2027 (IN $ MILLION)
FIGURE 14: GLOBAL GRAPHIC FILM MARKET, BY AUTOMOTIVE, 2019-2027 (IN $ MILLION)
FIGURE 15: GLOBAL GRAPHIC FILM MARKET, BY PROMOTIONAL & ADVERTISEMENT, 2019-2027 (IN $ MILLION)
FIGURE 16: GLOBAL GRAPHIC FILM MARKET, BY INDUSTRIAL, 2019-2027 (IN $ MILLION)
FIGURE 17: GLOBAL GRAPHIC FILM MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 18: PORTER’S FIVE FORCE ANALYSIS
FIGURE 19: KEY BUYING IMPACT ANALYSIS
FIGURE 20: VALUE CHAIN ANALYSIS
FIGURE 21: GLOBAL GRAPHIC FILM MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 22: UNITED STATES GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 23: CANADA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 24: GERMANY GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 25: RUSSIA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 26: UNITED KINGDOM GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: SPAIN GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 28: ITALY GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29: FRANCE GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30: REST OF EUROPE GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31: CHINA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32: INDIA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 33: JAPAN GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 34: SOUTH KOREA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 35: AUSTRALIA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 36: REST OF ASIA PACIFIC GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 37: LATIN AMERICA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
FIGURE 38: MIDDLE EAST & AFRICA GRAPHIC FILM MARKET, 2019-2027 (IN $ MILLION)
- MARKET BY POLYMER
- POLYPROPYLENE
- POLYETHYLENE
- POLYVINYL CHLORIDE
- OTHERS
- MARKET BY FILM TYPE
- OPAQUE
- REFLECTIVE
- TRANSPARENT
- TRANSLUCENT
- MARKET BY PRINTING TECHNOLOGY
- FLEXOGRAPHY
- ROTOGRAVURE
- OFFSET
- DIGITAL
- MARKET BY END-USER
- AUTOMOTIVE
- PROMOTIONAL & ADVERTISEMENT
- INDUSTRIAL
- OTHERS
- GEOGRAPHICAL ANALYSIS
- NORTH AMERICA
- UNITED STATES
- CANADA
- EUROPE
- GERMANY
- RUSSIA
- UNITED KINGDOM
- SPAIN
- ITALY
- FRANCE
- REST OF EUROPE
- ASIA PACIFIC
- CHINA
- INDIA
- JAPAN
- SOUTH KOREA
- AUSTRALIA
- REST OF ASIA PACIFIC
- REST OF WORLD
- LATIN AMERICA
- MIDDLE EAST & AFRICA
- NORTH AMERICA
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