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GERMANY WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

Germany Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

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MARKET OVERVIEW

The Germany wine market was valued at $13844.70 million in 2022 and is expected to reach $17739.16 million by 2030, growing at a CAGR of 2.59% during the forecast period, 2023 to 2030. In terms of volume, the Germany wine market was valued at 1878.90 million liters in 2022 and is expected to reach 1935.94 million liters by 2030, growing at a CAGR of 0.12% during the forecast period, 2023 to 2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

Germany Wine Market

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Germany is the fourth largest wine producer in the European Union (EU), trailing behind France, Italy, and Spain. According to the United States Department of Agriculture stats, for 2023, German wine production from the 2022 harvest is projected to reach approximately 9.4 million hectoliters, indicating a 9.8% increase compared to 2022. With its notable domestic production, Germany is the largest global wine importer in terms of volume. When considering value, the nation ranks third, following the United States and the United Kingdom. In 2021, Germany imported 1.48 billion liters of wine, with a total value of $3.4 billion, experiencing a year-on-year growth of 2.1% in volume and 12.2% in value. 

One of the key factors driving the Germany wine market is the high demand for still rosé wine and sparkling wine. Rosé sparkling wine is gaining popularity in the country, primarily driven by the growing preference for rosé prosécco. Rosé Prosécco is a type of sparkling wine that combines the characteristics of Prosécco with the vibrant pink color and fruity flavors of rosé wine. Further, off-trade volume sales of sparkling wine remained resilient, with premium options, such as crémant from France and Luxembourg and Italian prosécco, performing well in 2021. Despite fierce competition from alternative sparkling wines offered at lower prices by discount chains, the trend of increased socializing at home during the pandemic supported the demand for sparkling wine.

German consumers are known for their price sensitivity when it comes to wine purchases. This can pose challenges for the country’s wine producers, especially those focusing on premium or high-quality wines. The preference for value-oriented wines can also make it challenging to market higher-priced wines effectively. Currently, wines from discounted retailers such as Aldi and Lidl are extremely popular in Germany due to their value proposition and affordability. Germany is, thus, a price-sensitive market, with consumers and retailers looking for top quality at discount prices. These factors, in turn, may restrain the Germany wine market growth.

Inkwood Research’s report on the Germany wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

Some of the leading companies operating in the Germany wine market are Pernod Ricard SA, Grands Chais de France SA, Rotkäppchen-Mumm, E&J Gallo Winery Inc, Franz Wilhelm Langguth Erben GmbH & Co KG, etc.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedGermany
Companies AnalyzedPernod Ricard SA, Grands Chais de France SA, Rotkäppchen-Mumm, E&J Gallo Winery Inc, Franz Wilhelm Langguth Erben GmbH & Co KG, Moët Hennessy

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. HIGH DEMAND FOR STILL ROSÉ WINE AND SPARKLING WINE
      2. INCREASING ADOPTION OF E-COMMERCE FOR WINE SALES
      3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
    2. KEY CHALLENGES
      1. PRICE-SENSITIVE NATURE OF GERMAN CONSUMERS
      2. CLIMATIC CHANGES IMPACTING WINE PRODUCTION
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. DIFFERENCE BETWEEN CONSUMER PRICE AND DISTRIBUTOR PRICE
    8. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
    9. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. COMPANY PROFILES
      1. PERNOD RICARD
      2. ROTKÄPPCHEN-MUMM
      3. GRANDS CHAIS DE FRANCE SA
      4. E&J GALLO WINERY INC
      5. FRANZ WILHELM LANGGUTH ERBEN GMBH & CO KG
      6. MOËT HENNESSY

LIST OF TABLES

TABLE 1: GERMANY – COUNTRY SNAPSHOT

TABLE 2: GERMANY WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: GERMANY WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: GERMANY WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: GERMANY WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: GERMANY WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: GERMANY WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: GERMANY WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: GERMANY WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: GERMANY WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: GERMANY WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: GERMANY WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)

TABLE 17: GERMANY WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)

TABLE 18: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: GERMANY WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: GERMANY WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: GERMANY WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: GERMANY WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: GERMANY WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: GERMANY WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: GERMANY WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: GERMANY WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: GERMANY WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: GERMANY WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: GERMANY WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: GERMANY WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 14: GERMANY WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: GERMANY WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: GERMANY WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: GERMANY WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: GERMANY WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: GERMANY WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: GERMANY WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: GERMANY WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: GERMANY WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: GERMANY WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: GERMANY WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: GERMANY WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: GERMANY WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: GERMANY WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: GERMANY WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: GERMANY WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: GERMANY WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: GERMANY WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: GERMANY WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: GERMANY WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: GERMANY WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: GERMANY WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: GERMANY WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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