GERMANY AUTOMOTIVE DATA MONETIZATION MARKET FORECAST 2023-2030

The Germany automototive data monetization market is segmented into model, deployment, and application. The application segment includes insurance, Mobility as a Service (MaaS), predictive maintenance, and government. Real-time information on vehicle health indicators, including mileage, tire pressure, ambient temperature, oil levels, and revolutions per minute (RPM), can help dealerships and service shops identify mechanical problems. Roadside assistance may also be offered based on car diagnostic codes. Dealerships and maintenance providers can prevent vehicle-related issues and breakdowns by using connected car data to gain early insight into vehicle status and driving habits. They can also adjust maintenance packages based on this information to offer their clients a more specialized service.

Sensors in connected cars transmit terabytes of data in the form of diagnostic codes. These codes correspond to a variety of variables related to vehicle efficiency, including fuel capacity, pedal position, tire strength, and others. To get the most out of this data, OEMs deploy adaptable software solutions that transform it into information for car diagnostics. This information is used to notify drivers when there is a high chance of a vehicle breakdown.

Conversely, governments have opted to collect, analyze, and leverage data through existing data platforms, while some are constructing dedicated platforms for this purpose. Ongoing initiatives involve the utilization of data generated by vehicles in various nations. Furthermore, governments worldwide utilize automobile data to formulate diverse vehicle legislation. Companies can leverage this data to establish speed limitations on specific terrains based on braking patterns or GPS information as vehicles traverse these areas. Also, traffic authorities can efficiently manage traffic flow using the positioning system of approaching vehicles near traffic signals. 

Some of the top firms operating in the Germany automotive data monetization market are Continental AG, Microsoft Corporation, etc.

Microsoft Corporation develops, licenses, and supports a range of software products and services. The company’s product portfolio includes operating systems, cross-device productivity applications, server applications, business solutions, desktop and server management tools, software development tools, video games, and training and certification of computer system integrators and developers.

Microsoft markets, sells and distributes its products through original equipment manufacturers (OEMs), distributors, resellers, online media, Microsoft retail stores, and other partner channels. It offers cloud-based solutions, support, and consulting services. The company conducts business operations across the Americas, Europe, Asia-Pacific, and the Middle East & Africa. Microsoft is headquartered in Redmond, Washington, the United States.