EUROPE PORTABLE AIR PURIFIER MARKET FORECAST 2024-2032

The Europe portable air purifier market growth assessment includes the analysis of Nordic Countries, France, Spain, Italy, the United Kingdom, Germany, and Rest of Europe. The United Kingdom has a well-established reputation for its air pollution, with numerous cities across the country exceeding the World Health Organization’s (WHO) guidelines for acceptable levels of airborne pollutants. Recent technological advancements have facilitated the introduction of various air purifiers to address the escalating levels of air pollution in the UK. Consequently, the UK portable air purifier market is poised for expansion in the forthcoming years, driven by heightened demand and increased investment in air purification technologies.

The proliferation of connected air purifying technologies is anticipated to be the primary catalyst for growth in the foreseeable future. These innovative solutions will enable the monitoring, tracking, and control of pollutant levels within buildings or specific locations. Moreover, advancements in filter technology and air purifier designs are expected to enhance product efficiency and performance. These enhancements will enable consumers to procure portable air purifiers that are more adept at reducing airborne pollutants effectively.

Regarding access to air purifiers in the UK, the residential market is expected to retain its dominance. However, commercial sectors such as healthcare facilities, hospitality, and corporate offices are also likely to contribute significantly to market growth as businesses prioritize creating healthier indoor environments.

The Europe portable air purifier market segmentation includes distribution channel, end-user, filtration technology, and product type. The distribution channel segment includes e-commerce, supermarkets, convenience shop, and other distribution channels. 

A supermarket serves as a spacious retail establishment where customers browse and purchase products systematically arranged on shelves. Similar items are grouped together for convenient comparison, aiding consumers in their purchasing decisions. Similarly, a hypermarket, larger in scale than a supermarket, encompasses various departments within its premises. The distribution of air purifiers through supermarkets and hypermarkets has notably elevated their value in the global market. This is primarily because consumers benefit from the opportunity to survey a diverse range of home air purifiers according to their preferences. Furthermore, the availability of store associates who assist customers in selecting suitable products and offer product insights contributes significantly to the segment’s growth.

Some of the eminent companies in the Europe portable air purifier market include Dyson Limited, Coway Co Ltd, Daikin Industries Ltd, etc.

Dyson Limited, headquartered in the United Kingdom, is a multinational corporation specializing in the home care and appliances industry. The company is renowned for its design, manufacturing, and sale of a diverse range of household appliances, including vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights. Dyson’s expertise extends beyond the home care sector, offering products and services in various industries such as product design, automotive, beauty, innovation, technology, health, and beauty.

Within the air treatment category, Dyson provides air purifiers tailored to different needs, including the Pure Hot+Cool, Pure Cool, and Pure Cool Me models, each offering distinct functions and features. Dyson’s products enjoy global reach, with distribution spanning across Europe, Asia-Pacific, North America, South America, the Middle East, and Africa.