EUROPE PET FOOD MARKET FORECAST 2023-2032

The Europe pet food market growth evaluation includes the assessment of France, Italy, Nordic Countries, the United Kingdom, Germany, Poland, Belgium, and Rest of Europe. In the United Kingdom, the increasing pet ownership has raised the pet food production business. As per the Pet Food Manufacturers’ Association (PFMA), at present, there are 17.44 million households with pets of all types. Also, the government is increasingly investing in research and development to aid businesses in tackling a disrupted supply & demand cycle and starting on new trends. In addition, the leading market players are engaged in high innovations and originality productions which is estimated to offer them expansion opportunities globally. The other factors propelling the growth of the United Kingdom pet food market include the growing millennial population, the rising nuclear families, and enhanced attitudes toward pets. Accordingly, the shifting preference for wholesome, plant-based meals facilitates growth opportunities for vegan animal food products. 

In France, almost half of the households own a pet. Pet owners are increasingly concerned about their pets’ diets since certain foods can cause health allergies and impair the general health or fitness levels of their pets. Also, pet humanization has led to more purchases of specialized premium pet diets and more spending on functional pet meals and supplements. Furthermore, the online sales of pet food, particularly dog food, have increased, with buyers having the convenience of doorstep delivery. Besides, online/internet shopping is becoming popular, which has pushed specialty pet stores and superstores to adopt an omnichannel strategy to sustain the market competition. Such factors propel market demands in these countries. 

The Europe pet food market segmentation includes distribution channel, food type, and animal type. The distribution channel includes e-commerce, veterinary, store-based, and other distribution channels. 

The easy availability of pet food in diversified platforms, from modern trade to online sales channels, has increased the prospects of the global pet food market. Also, the growing penetration of retail sales has led to more market demand. Similarly, the availability of pet foods in e-commerce platforms has facilitated the convenience of buying goods without physical constraints. Additionally, e-commerce enables consumers to evaluate comprehensive value evaluation, benefits comparison, prices, and product information. Besides, COVID-19 has surged e-commerce sales. The e-commerce giants include Walmart, Chewy, and Amazon. 

The store-based distribution channel is the conventional way of buying pet food. This includes specialty stores, hypermarkets, and supermarkets. The credibility of shop owners and brands influences purchase decisions. In addition, physical markets are appealing in nature and can help pet owners identify their pets’ nutrition and need requirements by looking at the product. Also, a wide range of pet accessories and animal supplies are sold in pet shops. These include aquariums, cages, litter & litter boxes, collars, toys, treats, and food. 

Some of the leading players in the Europe pet food market include Diamond Pet Foods, Champion Petfoods LP, Affinity Petcare SA, Blue Buffalo Pet Products Inc, etc.

Affinity Petcare manufactures animal food products and is the sixth-largest company globally in the pet food industry. It is engaged in the processing and production of food products like dry chicken rice, dry mini products, dry beef rice, salmon, and chicken for cats and dogs. It is one of the market leaders in Europe, with a vast global presence and headquarters in Barcelona, Spain.

The company’s pet food brand includes Breskies, Ultima, and Advanced.