EUROPE HALAL FOOD & BEVERAGE MARKET FORECAST 2023-2032

The Europe halal food & beverage market growth analysis includes the assessment of Germany, the United Kingdom, The Netherlands, Italy, France, Spain, and Rest of Europe. The prevalence of halal food is surging in restaurants and supermarket establishments across the United Kingdom. This trend can be attributed to the increasing population of Muslims in the country and the expanding interest from non-Muslim consumers. Based on comprehensive analyses encompassing various surveys, it is projected that the sales of halal goods will experience a noteworthy upswing in response to this escalating demand.

Furthermore, there has been considerable growth in the nation’s awareness of halal certification, which is playing a significant role in driving the expansion of the market. Key players in the UK food retail sector, such as Tesco and Sainsbury, have responded to this evolving demand by augmenting the variety of halal products in their inventory over recent years, notwithstanding the mounting pressure on these establishments to enhance their labeling practices.

On the other hand, despite being the third-largest economy in Europe, Italy has a developing and fragmented halal food sector. However, the increasing demand for halal foods is prompting Italian businesses to embrace innovation and diversify their product offerings to cater to the rising needs. For instance, Smart Halal is a company based in Italy that specializes in the distribution of halal beef pancetta, roast turkey, and dried beef to both domestic and international consumers.

The Europe halal food & beverage market segmentation includes user demographic, distribution channel, and product type. The distribution channel segment includes online store, convenience store, supermarket & hypermarket, specialty store, and other distribution channels.

The enhancement of sales for halal food and beverage products in convenience stores relies on several strategic approaches, including offering reasonable and affordable deals, promotional pricing, and a diverse array of useful services, such as product testing and on-the-spot sampling. By adopting these tactics, convenience stores gain a competitive advantage in terms of brand visibility and retail spacing strategies compared to other distribution channels.

Furthermore, internationally recognized convenience store chains have capitalized on this burgeoning market by introducing their own private-label halal food and beverage products. A notable example is M&S, which has introduced halal private-label ready meals available in 36 of their food stores. This product range includes popular classics such as chicken hotpot and chicken tikka masala.

Some of the eminent firms operating in the Europe halal food & beverage market are Nestlé SA, One World Foods, Cargill Incorporated, etc.

Nestle SA is a nutrition, health, and wellness company that offers products in seven different domains, including water, ice cream & milk products, pet care, confectionery, prepared food and culinary tools, nutrition, and health science. The company has operations in Asia-Pacific, the Americas, the Middle East, and Europe, with headquarters in Vevey, Waadt, Switzerland. 

One of its products, Nestle Carnation Milk, is a halal evaporated milk used in different food and desserts.