The Europe energy drinks market is projected to grow at a CAGR of 7.19% during the forecast period. The different variants of energy drinks are gaining popularity in the region, and rising demands for energy products, all of which propel the market growth. The Europe energy drinks market is determined through the presence of the markets across the regions, such as Germany, the United Kingdom, Spain, France, Italy, along with Rest of Europe. The growing health and wellness concerns, rising demand for natural ingredients in energy drinks, the shifting competitive landscape, etc. are the factor propelling the market growth across these regions.

EUROPE ENERGY DRINKS MARKET FORECAST 2019-2027

Europe Energy Drinks Market by Type (Alcoholic Energy Drinks, Non-Alcoholic Energy Drinks) by Consumer Type (Kids, Adults, Teenagers) by Distribution Channel (On Trade Distribution Channel, Off-trade and Direct Selling Distribution Channel) by Geography

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Report Summary

The Europe energy drinks market is determined through the presence of the markets across the regions, such as Germany, the United Kingdom, Spain, France, Italy, along with Rest of Europe. The growing health and wellness concerns, rising demand for natural ingredients in energy drinks, the shifting competitive landscape, etc. are the factor propelling the market growth across these regions.

The non-alcoholic energy drinks are one of the fastest-growing sectors in the market. These drinks, due to its caffeine content, provides the consumers with the benefit of increased alertness, and elevation of mood. Moreover, the contents in these drinks are said to aid in numerous functional benefits from keeping blood and nerve cells healthy, to stress reduction. These factors influence the growth of the market in regions like the United Kingdom.

The market is highly competitive, with the presence of domestic and international players. Red Bull GmbH is a manufacturer and marketer of energy drinks, whose product portfolio includes Red Bull Sugar-Free, Red Bull Zero Calories, etc. It operates under several brands and also provides other services like Red Bull TV, Red Bull Racing, Red Bull cliff diving, etc. The company has its presence across Europe, the Middle East, Africa, and the Asia Pacific, and is headquartered in Fuschl am See, Austria.

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RESEARCH SCOPE
- STUDY GOALS
- SCOPE OF THE MARKET STUDY
- WHO WILL FIND THIS REPORT USEFUL?
- STUDY AND FORECASTING YEARS
RESEARCH METHODOLOGY
- SOURCES OF DATA
  - SECONDARY DATA
  - PRIMARY DATA
- TOP-DOWN APPROACH
- BOTTOM-UP APPROACH
- DATA TRIANGULATION
EXECUTIVE SUMMARY
- MARKET SUMMARY
- KEY FINDINGS
  - NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
  - ADULTS ARE THE LARGEST CONSUMER TYPE
  - ON-TRADE IS THE FASTEST GROWING DISTRIBUTION CHANNEL IN THE ENERGY DRINKS MARKET

MARKET DYNAMICS
- MARKET DEFINITION & SCOPE
- MARKET DRIVERS
  - RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
  - GROWTH OF SPORTS AS A PROFESSION
- MARKET RESTRAINTS
  - AVAILABILITY OF SUBSTITUTES IN THE MARKET
  - ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
- MARKET OPPORTUNITIES
  - INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
- MARKET CHALLENGES
  - RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS

MARKET BY TYPE
- ALCOHOLIC ENERGY DRINKS
- NON-ALCOHOLIC ENERGY DRINKS
MARKET BY CONSUMER TYPE
- KIDS
- ADULTS
- TEENAGERS
MARKET BY DISTRIBUTION CHANNEL
- ON-TRADE DISTRIBUTION CHANNEL
- OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL
KEY ANALYTICS
- PORTER’S FIVE FORCE MODEL
  - THREAT OF NEW ENTRANTS
  - THREAT OF SUBSTITUTE
  - BARGAINING POWER OF SUPPLIERS
  - BARGAINING POWER OF BUYERS
  - INTENSITY OF COMPETITIVE RIVALRY
- OPPORTUNITY MATRIX
- PESTEL ANALYSIS
- VALUE CHAIN ANALYSIS
- VENDOR LANDSCAPE
GEOGRAPHICAL ANALYSIS
- EUROPE
  - UNITED KINGDOM
  - GERMANY
  - FRANCE
  - ITALY
  - SPAIN
  - RUSSIA
  - REST OF EUROPE

COMPETITIVE LANDSCAPE
- COMPANY PROFILES
  - RED BULL
  - MONSTER BEVERAGE CORP
  - PEPSICO, INC.
  - DR PEPPER SNAPPLE GROUP, INC
  - NATIONAL BEVERAGE CORP.
  - SUNTORY HOLDINGS LIMITED
  - THE COCA-COLA COMPANY
  - AMWAY
  - ARIZONA BEVERAGE CO.
  - XYIENCE ENERGY
  - ROCKSTAR, INC.

TABLE LIST

TABLE 1: EUROPE ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)

TABLE 2: EUROPE ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)

TABLE 3: EUROPE ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)

TABLE 4: EUROPE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

TABLE 5: OPPORTUNITY MATRIX

TABLE 6: VENDOR LANDSCAPE

TABLE 7: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

FIGURE LIST

FIGURE 1: EUROPE ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)

FIGURE 2: EUROPE NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 3: EUROPE ADULTS’ ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 4: EUROPE ON-TRADE MARKET, 2019-2027 (IN $ BILLION)

FIGURE 5: EUROPE ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 6: EUROPE ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)

FIGURE 7: EUROPE ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)

FIGURE 8: EUROPE ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)

FIGURE 9: EUROPE ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)

FIGURE 10: EUROPE ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 11: EUROPE ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)

FIGURE 12: PORTER’S FIVE FORCE MODEL

FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS

FIGURE 14: EUROPE ENERGY DRINKS MARKET, COUNTRY OUTLOOK, 2018 & 2027 (%)

FIGURE 15: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 16: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 17: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 18: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 19: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 20: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

FIGURE 21: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

Segmentation

GEOGRAPHICAL ANALYSIS
- EUROPE
  - UNITED KINGDOM
  - GERMANY
  - FRANCE
  - ITALY
  - SPAIN
  - RUSSIA
  - REST OF EUROPE

MARKET BY TYPE
- ALCOHOLIC ENERGY DRINKS
- NON-ALCOHOLIC ENERGY DRINKS
MARKET BY CONSUMER TYPE
- KIDS
- ADULTS
- TEENAGERS
MARKET BY DISTRIBUTION CHANNEL
- ON-TRADE DISTRIBUTION CHANNEL
- OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL