The European alcoholic spirits market is anticipated to grow at a CAGR of 2.20% over the forecast period of 2020-2028. The innovative marketing strategies by vendors is one of the significant factors driving the growth of the market as consumers are changing their preference from local spirits to premium spirits.

EUROPE ALCOHOLIC SPIRITS MARKET FORECAST 2020-2028

Europe Alcoholic Spirits Market by Distribution Channels (Supermarkets & Hypermarkets, Liquor Specialist Stores, Grocery Retailers, Online Retailing, Other Distribution Channels) and by Geography.

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Report Summary

The European alcoholic spirits market is anticipated to grow at a CAGR of 2.20% over the forecast period of 2020-2028. The innovative marketing strategies by vendors is one of the significant factors driving the growth of the market as consumers are changing their preference from local spirits to premium spirits.

The alcoholic spirits market of Europe is researched further by segregating the region into countries such as Belgium, Russia, Poland, Italy, Germany, the UK, France, and the rest of Europe. In the UK, premiumization is the driving factor in spirits, and the growing consumer interest in the quality of ingredients and production process is likely to motivate brands to focus more on premium products, by accentuating heritage and providing new flavor experiences and variations. In Germany, the trends which negatively impact the growth of the market are the rising consumer awareness of wellbeing and health, resulting in lower consumption of alcohol, and the high maturity level of many spirits, along with the struggle of traditional bars and pubs. However, there is the rising popularity of gin and whiskeys among the young adult population, combined with strong promotions and effective marketing campaigns. The growth of micro-distilleries and the premiumization trend within alcoholic drinks encouraged the growth of local craft spirits, which was evident not only within gin and whiskeys but also within rum, korn, and vodka. France is becoming extremely selective about spirits and opting for more natural, authentic, and local spirits. The French are ranked amongst the heaviest per capita consumers of whiskeys in the world. In Italy, craft spirits could be the new big trend in spirits following the success of craft beer. Crafts spirits, made using premium-quality base wines and botanicals linked to the territory and tradition, are still a niche market compared to other countries such as the US. Giardini d’Amore Liquori is the first upmarket brand of Italian craft spirits.

Anheuser-Busch InBev NV/SA, headquartered in Leuven, Belgium, is a brewery company. The company’s products consist of malt beverages, beer, rum, and soft drinks. The company acquired Babe Wine, a canned beverage brand in July 2019.

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    Table of Contents

    1. RESEARCH SCOPE & METHODOLOGY
      • STUDY OBJECTIVES
      • SCOPE OF STUDY
      • METHODOLOGY
      • ASSUMPTIONS & LIMITATIONS
    2. EXECUTIVE SUMMARY
      • MARKET SIZE & ESTIMATES
      • MARKET OVERVIEW
    3. MARKET DYNAMICS
      • PARENT MARKET ANALYSIS: ALCHOLIC DRINKS MARKET
      • MARKET DEFINITION
      •    KEY DRIVERS
        • RISE IN DEMAND CONSUMPTION PREMIUM SPIRITS
        • GROWING DEMAND FROM MILLENNIAL POPULATION
        • INNOVATIVE MARKETING CAMPAIGNS BY VENDORS
      •    KEY RESTRAINTS
        • INCREASED PREVALENCE OF COUNTERFEIT & ILLEGAL ALCOHOL
        • CAMPAIGNS AGAINST ALCOHOL CONSUMPTION
        • HIGH TAXATION
    1. KEY ANALYTICS
      • KEY INVESTMENT INSIGHTS
      •    PORTER’S FIVE FORCE ANALYSIS
        • BUYER POWER
        • SUPPLIER POWER
        • SUBSTITUTION
        • NEW ENTRANTS
        • INDUSTRY RIVALRY
      • OPPORTUNITY MATRIX
      • VENDOR LANDSCAPE
    2. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORES
      • GROCERY RETAILERS
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS
    3. GEOGRAPHICAL ANALYSIS
      •   EUROPE
        •   UNITED KINGDOM
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   GERMANY
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   FRANCE
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   ITALY
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   RUSSIA
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   BELGIUM
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   POLAND
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   REST OF EUROPE
    1. COMPANY PROFILES
      • ANHEUSER-BUSCH INBEV NV/SA (AB INBEV)
      • BACARDI & CO LTD
      • BEAM SUNTORY INC
      • BROWN-FORMAN CORPORATION
      • CONSTELLATION BRANDS INC
      • DAVIDE CAMPARI-MILANO S.P.A.
      • DIAGEO PLC
      • & J. GALLO WINERY
      • HITEJINRO CO LTD
      • PERNOD RICARD SA
      • RADICO KHAITAN LIMITED
      • REMY COINTREAU GROUP
      • SAZERAC COMPANY INC
      • WILLIAM GRANT & SONS LTD

    LIST OF TABLES

    TABLE 1: MARKET SNAPSHOT – ALCOHOLIC SPIRITS

    TABLE 2: IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF ALCOHOLIC SPIRITS

    TABLE 3: EUROPE ALCOHOLIC SPIRITS MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2019 (IN $ BILLION)

    TABLE 4: EUROPE ALCOHOLIC SPIRITS MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2020-2028 (IN $ BILLION)

    TABLE 5: EUROPE ALCOHOLIC SPIRITS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ BILLION)

    TABLE 6: EUROPE ALCOHOLIC SPIRITS MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ BILLION)

    TABLE 7: UNITED KINGDOM MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 8: UNITED KINGDOM BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 9: GERMANY MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 10: GERMANY BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 11: FRANCE MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 12: FRANCE BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 13: ITALY MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 14: ITALY BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 15: RUSSIA MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 16: RUSSIA BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 17: BELGIUM MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 18: BELGIUM BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    TABLE 19: POLAND MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)

    TABLE 20: POLAND BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

    LIST OF FIGURES

    FIGURE 1: KEY INVESTMENT INSIGHTS

    FIGURE 2: PORTER’S FIVE FORCE ANALYSIS

    FIGURE 3: OPPORTUNITY MATRIX

    FIGURE 4: VENDOR LANDSCAPE

    FIGURE 5: EUROPE ALCOHOLIC SPIRITS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2019

    FIGURE 6: EUROPE ALCOHOLIC SPIRITS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2020-2028 (IN $ BILLION)

    FIGURE 7: EUROPE ALCOHOLIC SPIRITS MARKET, BY LIQUOR SPECIALIST STORES, 2020-2028 (IN $ BILLION)

    FIGURE 8: EUROPE ALCOHOLIC SPIRITS MARKET, BY GROCERY RETAILERS, 2020-2028 (IN $ BILLION)

    FIGURE 9: EUROPE ALCOHOLIC SPIRITS MARKET, BY ONLINE RETAILING, 2020-2028 (IN $ BILLION)

    FIGURE 10: EUROPE ALCOHOLIC SPIRITS MARKET, BY OTHER DISTRIBUTION CHANNELS, 2020-2028 (IN $ BILLION)

    FIGURE 11: EUROPE ALCOHOLIC SPIRITS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)

    FIGURE 12: UNITED KINGDOM ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 13: UNITED KINGDOM ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 14: GERMANY ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 15: GERMANY ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 16: FRANCE ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 17: FRANCE ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 18: ITALY ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 19: ITALY ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 20: RUSSIA ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 21: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 22: BELGIUM ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 23: BELGIUM ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 24: POLAND ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    FIGURE 25: POLAND ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)

    FIGURE 26: REST OF EUROPE ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)

    Segmentation

    1. GEOGRAPHICAL ANALYSIS
      •   EUROPE
        •   UNITED KINGDOM
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   GERMANY
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   FRANCE
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   ITALY
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   RUSSIA
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   BELGIUM
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   POLAND
          • MARKET SIZE & ESTIMATES
          • COUNTRY ANALYSIS
          • MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
          • MARKET SHARE ANALYSIS
          • BRAND SHARE ANALYSIS
        •   REST OF EUROPE
    1. MARKET BY DISTRIBUTION CHANNELS
      • SUPERMARKETS & HYPERMARKETS
      • LIQUOR SPECIALIST STORES
      • GROCERY RETAILERS
      • ONLINE RETAILING
      • OTHER DISTRIBUTION CHANNELS

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