Exclusive special offer and discount title banner vector image

CHINA WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

China Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

REQUEST CUSTOMIZATION

MARKET OVERVIEW

The China wine market was valued at $51685.30 million in 2022 and is expected to reach $55011.12 million by 2030, growing at a CAGR of 1.31% during the forecast period, 2023 to 2030. In terms of volume, the China wine market was valued at 2894.40 million liters in 2022 and is expected to reach 2400.72 million liters by 2030, growing at a CAGR of -2.76% during the forecast period, 2023 to 2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

China Wine Market

To Know More About This Report, Request a Free Sample Copy

China is currently one of the top 10 global markets for excellent wine. The international Carménère, Cabernet Sauvignon, Syrah, Riesling, Merlot, Cabernet Franc, and Chardonnay grape varieties are the most significant types planted in the nation. Red wines are more popular than white wines, and among wealthy Chinese wine enthusiasts, Bordeaux varieties enjoy eminent status. The most well-known wine-growing areas in China are Hebei, Ningxia, Yunnan, Shandong, and Shandong. Wine consumption in the nation is primarily concentrated in restaurants, hotels, bars, and other on-trade locations, while domestic consumption has recently begun to rise.

The increased popularity of wine consumption, particularly among urbanites, is one of the main drivers boosting the China wine market. According to the most recent national census, China currently boasts an estimated 52 million regular wine drinkers and over 900 million urban individuals with significant discretionary income. According to CADA, drinkers between the ages of 20 and 34 are the primary consumers of alcohol. On the other hand, as per data from the Guangdong Alcoholic Drinks Association, sales of premium drinks costing at least $93 in 2021 totaled $2.9 billion, a 26.7% rise over the previous year. This growth was in spite of prolonged, severe lockdowns that adversely impacted on-trade sales. As a result, the burgeoning middle class, the rise in disposable income, globalization, and increasing domestic wine production are contributing to the growth of the wine market in China.

Due to the decline in wine imports, the China wine market is facing numerous challenges. The National Bureau of Statistics of China reported that 214,000 kiloliters of domestic wine were produced in the nation in 2022, indicating a decrease of 21.9% year over year. Additionally, the amount of imported wine decreased by 21.1% to 340 million liters. Anti-dumping tariffs imposed on Australian wine, coupled with the COVID-19 pandemic, further had a negative impact on the market in 2019 as well as 2020. However, the industry is anticipated to bounce back and resume its growth once the impact of the pandemic improves and the market returns to normal.

Inkwood Research’s report on the China wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

Key players operating in the China wine market are Dynasty Wine Group Co Ltd, Yantai Changyu Group Co Ltd, Yantai Pengzhu Winery Co Ltd, Yantai Weilong Grape Wine Co Ltd, etc.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedChina
Companies AnalyzedDynasty Wine Group Co Ltd, Yantai Changyu Group Co Ltd, Yantai Pengzhu Winery Co Ltd, Yantai Weilong Grape Wine Co Ltd, Zhejiang Gu Yue Long Shan Shaoxing Wine Co Ltd

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. SURGE IN DISPOSABLE INCOME & RISE OF UPPER-MIDDLE-CLASS SECTOR
      2. INCREASING DIGITIZATION AND ADOPTION OF E-COMMERCE FOR WINE SALES
      3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
    2. KEY CHALLENGES
      1. HIGH IMPORT TARIFF RATES ON WINE 
      2. CIRCULATION OF FAKE WINE AND LACK OF STANDARDIZED WINE-MAKING PROTOCOLS
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
    8. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS
      4. BUSINESS EXPANSIONS
    2. COMPANY PROFILES
      1. DYNASTY WINE GROUP CO LTD
      2. YANTAI CHANGYU GROUP CO LTD
      3. YANTAI PENGZHU WINERY CO LTD
      4. YANTAI WEILONG GRAPE WINE CO LTD
      5. ZHEJIANG GU YUE LONG SHAN SHAOXING WINE CO LTD

LIST OF TABLES

TABLE 1: CHINA – COUNTRY SNAPSHOT

TABLE 2: CHINA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: CHINA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: CHINA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: CHINA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: CHINA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: CHINA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: CHINA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: CHINA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: CHINA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: CHINA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: CHINA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: CHINA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: CHINA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: CHINA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: CHINA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)

TABLE 17: CHINA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)

TABLE 18: CHINA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: CHINA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: CHINA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: CHINA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: CHINA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: CHINA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: CHINA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: CHINA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: CHINA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: CHINA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: CHINA WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: CHINA WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: CHINA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: CHINA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: CHINA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: CHINA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 34: LIST OF ACQUISITIONS

TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 36: LIST OF PARTNERSHIPS 

TABLE 37: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 14: CHINA WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: CHINA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: CHINA WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: CHINA WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: CHINA WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: CHINA WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: CHINA WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: CHINA WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: CHINA WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: CHINA WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: CHINA WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: CHINA WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: CHINA WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: CHINA WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: CHINA WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: CHINA WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: CHINA WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: CHINA WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: CHINA WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: CHINA WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: CHINA WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: CHINA WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: CHINA WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

FAQ’s

Request Customization
Request Customization
Request free sample