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AUSTRALIA WINE MARKET FORECAST 2023-2030

SCOPE OF THE REPORT

Australia Wine Market by Product (Fortified Wine and Vermouth (Port, Sherry, Vermouth, Other Fortified Wine), Non-grape Wine (Apple Wine, Other Non-grape Wine), Sparkling Wine (Champagne, Other Sparkling Wine), Still Light Grape Wine (Still Red Wine, Still Rosé Wine, Still White Wine)) Market by Trade (Off-trade, on-trade) Market by Price Range (Sparkling Wine, Still Red Wine, Still Rosé Wine, Still White Wine)

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MARKET OVERVIEW

The Australia wine market was valued at $8788.20 million in 2022 and is expected to reach $14923.09 million by 2030, growing at a CAGR of 8.63% during the forecast period, 2023 to 2030. In terms of volume, the Australia wine market was valued at 591.40 million liters in 2022 and is expected to reach 624.42 million liters by 2030, growing at a CAGR of 2.37% during the forecast period, 2023 to 2030.

Wine is an alcoholic beverage produced via fermentation using fruits, cherries, rice, berries, pomegranate, grapes, etc. The terroir, grape types utilized, weather fluctuations, and winemaking methods are some of the variables that affect a wine variety’s distinctive qualities. Wine consumption has several positive health effects, as well, including increased bone density, decreased cholesterol, a decreased chance of heart disease, and others.

Australia Wine Market

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With more than 100 grape varieties and 65 distinct wine regions, Australia is a large and diversified wine region. Although there are roughly 160,000 hectares in all, South Australia, New South Wales, and Victoria produce the most wine in the country. Cabernet Sauvignon and Shiraz, which prefer warmer climates, are well-known in New South Wales and South Australia. However, Pinot Noir, which prefers cooler climates, is prominent in Victoria. Shiraz is the primary grape grown in Australia, followed by Chardonnay; 44% of the entire wine production is made up of these two types. Additionally, recent years have witnessed a rise in the number of producers planting Sauvignon Blanc, Cabernet Sauvignon, and Pinot Noir, and in place of numerous Shiraz and Chardonnay plantings. 

One of the key factors driving the Australia wine market is the shift in the country’s wine-consuming population. Wine consumption in Australia is being driven by consumers who are under the legal drinking age (LDA) as well as millennials. Accordingly, millennial wine drinkers are the main demographic fueling the expansion of wine through e-commerce. This online atmosphere, especially direct-from-producer, is more conducive in terms of inspiring stories leading to a personal connection with customers, as well as the sale of uncommon goods compared to traditional retail products. Furthermore, this class of young adult drinkers is one of the main driving forces behind the growth of e-commerce wine in Australia.

However, the Australia wine market is experiencing difficulties as a result of the introduction of China’s tariffs on wine. Industry sources report that overall, Australian wine exports decreased by 19% in value for the most recent fiscal year, which was further exacerbated by a significant 96% reduction in exports to China. However, in the wake of the nation’s export penalties, Australian wine producers have been moving toward new markets.

Inkwood Research’s report on the Australia wine market provides in-depth insights and a segmentation analysis of the market. The detailed assessment of the market includes PEST analysis, competitive landscape, key buying criteria, market share analysis, brand share analysis, and value chain analysis. Moreover, the segmentation analysis of the market includes product, trade, and price range.

Some of the key players operating in the Australia wine market include Accolade Wines Ltd, Barbadillo Group, Brown Brothers, etc.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2023-2030
Base Year2022
Market Historical Years2018-2022
Forecast UnitsRevenue ($ Million), Volume (Million Liters)
Segments Analyzed
Product, Trade, Price Range
Countries AnalyzedAustralia
Companies AnalyzedAccolade Wines Ltd, Barbadillo Group, Brown Brothers, Campari Australia Pty Ltd, De Bortoli Wines Pty Ltd

TABLE OF CONTENT

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. COUNTRY SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. CRISIS SCENARIO ANALYSIS
      1. IMPACT OF COVID-19 ON WINE MARKET
  3. MARKET DYNAMICS
    1. KEY GROWTH ENABLERS
      1. HIGH POPULARITY & DEMAND FOR ORGANIC WINE
      2. INCREASING ADOPTION OF E-COMMERCE FOR WINE SALES
      3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
    2. KEY CHALLENGES
      1. DECREASE IN AUSTRALIAN WINE EXPORTS
      2. CLIMATIC CHANGES IMPACTING WINE PRODUCTION
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
    2. PEST ANALYSIS
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. OPPORTUNITY MATRIX
    5. VALUE CHAIN ANALYSIS
    6. KEY BUYING CRITERIA
    7. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
    8. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
  5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. FORTIFIED WINE AND VERMOUTH
      1. PORT
      2. SHERRY
      3. VERMOUTH
      4. OTHER FORTIFIED WINE
    2. NON-GRAPE WINE
      1. APPLE WINE
      2. OTHER NON-GRAPE WINE
    3. SPARKLING WINE
      1. CHAMPAGNE
      2. OTHER SPARKLING WINE
    4. STILL LIGHT GRAPE WINE
      1. STILL RED WINE
      2. STILL ROSÉ WINE
      3. STILL WHITE WINE
  6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
    1. OFF-TRADE
    2. ON-TRADE
  7. MARKET BY PRICE RANGE – SPARKLING WINE
  8. MARKET BY PRICE RANGE – STILL RED WINE
  9. MARKET BY PRICE RANGE – STILL ROSÉ WINE
  10. MARKET BY PRICE RANGE – STILL WHITE WINE
  11. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS
      4. BUSINESS EXPANSIONS
    2. COMPANY PROFILES
      1. ACCOLADE WINES LTD
      2. BARBADILLO GROUP
      3. BROWN BROTHERS
      4. CAMPARI AUSTRALIA PTY LTD
      5. DE BORTOLI WINES PTY LTD

LIST OF TABLES

TABLE 1: AUSTRALIA – COUNTRY SNAPSHOT

TABLE 2: AUSTRALIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 3: AUSTRALIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 4: AUSTRALIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 5: AUSTRALIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 6: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 7: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 8: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 9: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 10: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 11: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 12: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 13: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 14: AUSTRALIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 15: AUSTRALIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 16: AUSTRALIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)

TABLE 17: AUSTRALIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)

TABLE 18: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)

TABLE 19: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)

TABLE 20: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 21: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 22: AUSTRALIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)

TABLE 23: AUSTRALIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)

TABLE 24: AUSTRALIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)

TABLE 25: AUSTRALIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)

TABLE 26: AUSTRALIA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 27: AUSTRALIA WINE MARKET, BY PRICE RANGE – SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 28: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 29: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 30: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 31: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL ROSÉ WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 32: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)

TABLE 33: AUSTRALIA WINE MARKET, BY PRICE RANGE – STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)

TABLE 34: LIST OF ACQUISITIONS

TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 36: LIST OF PARTNERSHIPS 

TABLE 37: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES 

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: OPPORTUNITY MATRIX

FIGURE 4: VALUE CHAIN ANALYSIS

FIGURE 5: KEY BUYING CRITERIA

FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)

FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)

FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)

FIGURE 14: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022

FIGURE 15: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 16: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022

FIGURE 17: AUSTRALIA WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)

FIGURE 18: AUSTRALIA WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)

FIGURE 19: AUSTRALIA WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)

FIGURE 20: AUSTRALIA WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)

FIGURE 21: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 22: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022

FIGURE 23: AUSTRALIA WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)

FIGURE 24: AUSTRALIA WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 25: AUSTRALIA WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 26: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022

FIGURE 27: AUSTRALIA WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)

FIGURE 28: AUSTRALIA WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)

FIGURE 29: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)

FIGURE 30: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022

FIGURE 31: AUSTRALIA WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)

FIGURE 32: AUSTRALIA WINE MARKET, BY STILL ROSÉ WINE, 2023-2030 (IN $ MILLION)

FIGURE 33: AUSTRALIA WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)

FIGURE 34: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022

FIGURE 35: AUSTRALIA WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)

FIGURE 36: AUSTRALIA WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

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