AUSTRALIA & NEW ZEALAND CBD SKINCARE MARKET FORECAST 2024-2032

A prominent strategy within the CBD beauty sphere involves collaborations between CBD beauty brands and celebrities or influencers. This partnership approach results in co-branded products or promotions, leveraging the influence and reach of eminent personalities to enhance brand visibility and credibility. Through collaborations with celebrities and influencers, CBD beauty brands connect with established followers, leveraging these figures’ influence to build trust and authenticity. This dynamic strategy contributes to the overall growth of the CBD skincare market in Australia & New Zealand.

Furthermore, brands in the market are innovatively experimenting with various delivery methods. Beyond traditional formulations, such as creams and serums, these brands are introducing masks and other novel products to offer diverse skincare needs. This experimentation is a potent response to consumer demands for innovative skincare, offering diverse options for individuals with varying preferences and skin types. The diversity in delivery methods contributes to the versatility of CBD skincare products, making them accessible and appealing to a broader consumer base.

Despite the increasing popularity of CBD skincare, there are still challenges to overcome, such as widespread consumer misinformation and a lack of education. To address this, it becomes important to close the knowledge gap through focused educational efforts. Offering precise and reliable information enables consumers to make informed choices, ultimately promoting a more knowledgeable and confident market for products infused with CBD for skincare.

The Australia & New Zealand CBD skincare market segmentation includes the market by source, user demographic, product type, price range, packaging, and distribution channel. The user demographic segment is further divided into male and female. In exploring the male demographic, there is a considerable shift in attitudes towards skincare. Traditionally, skincare has been associated more with female consumers; however, the evolving societal norms have prompted a change. 

Men are increasingly recognizing the importance of personal grooming and skincare routines, leading to a surge in the demand for CBD-infused skincare products tailored specifically for them. The market responds with innovative formulations, addressing concerns such as shaving-related skin irritation, aging, and overall skin health. As awareness grows and societal expectations evolve, the male sub-segment within the Australia & New Zealand CBD skincare market presents an evolving scope for product development and expansion.

Further, the female demographic remains a substantive force within the market. With a historically entrenched interest in skincare and beauty products, female consumers are now exploring the unique benefits that CBD-infused skincare can offer. From anti-aging properties to managing skin conditions, the female segment seeks products that align with their diverse skincare needs. 

Moreover, brands are responding by creating a wide range of CBD-infused skincare solutions, including moisturizers, serums, and cleansers, designed to address the specific concerns and preferences of female consumers. As the Australia & New Zealand CBD skincare market grows, there is an expectation of sustained progression and ongoing innovation assisting both male and female sub-segments.

Some of the leading players in the Australia & New Zealand CBD skincare market are Isodiol International Inc, Pura Earth, Tilray Brands Inc, Kiehl’s LLC, etc. 

Kiehl’s LLC, a leading cosmetics brand retailer headquartered in France, specializes in skincare, hair care, and body care products. Renowned for its distinguished offerings, the company boasts an extensive product line that spans various categories, including skincare, body care, and hair care. Notable among its products is the cannabis sativa seed oil herbal cleanser in the CBD category. Founded in 1851, Kiehl’s later became a part of L’Oréal in 2000, further strengthening its position in the beauty and personal care industry.