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AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET FORECAST 2025-2032

SCOPE OF THE REPORT

Australia & New Zealand Baby Diaper Market by Product Type (Disposable Pants, Ultra/Super Absorbent Disposable Diapers, Regular Disposable Diapers, Training Nappies, Swim Pants, Bio-Degradable Disposable Diapers, Nappies/Diaper, Standard Nappies/Diapers, Newborn Nappies/Diapers, Junior Nappies/Diapers), Market by Age Group (Infants (0‐6 Months), Babies & Young Toddlers (6‐18 Months), Toddlers (18‐24 Months), Children over 2 Years), Market by Distribution Channel (Hypermarket/Supermarket, Pharmacy/Drug Stores, Convenience Stores, Online Sales Channel, Other Distribution Channels)

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MARKET OVERVIEW

The Australia & New Zealand baby diapers market is expected to grow at a CAGR of 4.21% during the forecast period from 2025 to 2032. The market was valued at $283.56 million in 2024 and is expected to reach a revenue of $396.40 million by 2032. In terms of volume, the Australia & New Zealand baby diapers market is expected to grow at a CAGR of 2.41% during the same period. The market was valued at 837.51 million units in 2024 and is expected to generate 1016.42 million units by 2032.

The baby diapers market in Australia & New Zealand is witnessing steady growth, driven by the rise in online sales, product innovation, and premium pricing. Approximately 82% of Australian households made online purchases in 2022, highlighting the e-commerce boom that has made a broad range of baby diaper products more accessible. Market leaders are leveraging this shift, introducing innovative products that cater to diverse consumer needs. High unit prices are also contributing to market value growth, despite affordability challenges.

Discover Australia & New Zealand's baby diaper market, featuring baby diapers, nappies, and disposable pants in the infant care sector.

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However, the market faces several challenges. Supply chain disruptions and environmental concerns related to non-biodegradable disposable diapers pose significant restraints. Rising costs of living are further compounding affordability issues for new parents, with Australia seeing quarterly living cost increases of 1.2%-1.4% as of June 2024, and New Zealand reporting a 3.8% annual rise, following a notable 5.4% increase in June 2024.

Key trends include a growing focus on sustainability, driving the development of eco-friendly diaper options. Private label brands are also gaining traction, offering cost-effective alternatives to established brands. The dominance of disposable pants over traditional nappies reflects evolving consumer preferences, while sustainability continues to emerge as a central theme in product innovation.

Despite the challenges, the market is poised for growth as companies prioritize accessibility, innovation, and sustainability. Brands are well-positioned to capitalize on the expanding online retail sector and the demand for affordable yet high-quality products, ensuring sustained market expansion in the years to come.

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The report scope on the Australia & New Zealand baby diapers market includes segmentation analysis on the basis of product type, age group, and distribution channel.

Market by Product Type:

  • Disposable Pants
    • Ultra/Super Absorbent Disposable Diapers
    • Regular Disposable Diapers
    • Training Nappies
    • Swim Pants
    • Bio-Degradable Disposable Diapers
  • Nappies/Diaper
    • Standard Nappies/Diapers
    • Newborn Nappies/Diapers
    • Junior Nappies/Diapers

Market by Age Group:

  • Infants (0‐6 Months)
  • Babies & Young Toddlers (6‐18 Months)
  • Toddlers (18‐24 Months)
  • Children Over 2 Years

Market by Distribution Channel:

  • Hypermarket/ Supermarket
  • Pharmacy/ Drug Stores
  • Convenience Stores
  • Online Sales Channel
  • Other Distribution Channels

Inkwood Research’s report on the Australia & New Zealand baby diapers market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes PESTLE Analysis, Market Maturity Analysis, Market Concentration Analysis, Competitive Landscape, and Value Chain Analysis.

Key players operating in the Australia & New Zealand baby diapers market include Kimberly-Clark, Unicharm, Aldi Stores Supermarkets, Rascals International, Woolworths Group, Wesfarmers, Ecoriginals Trading, Cottonsoft Ltd, Procter & Gamble, etc.

Cottonsoft Limited is a leading tissue and hygiene product manufacturer based in New Zealand. The company produces a wide range of tissue-based products, including toilet tissue, paper towels, and facial tissues. Cottonsoft operates production facilities in Auckland and Dunedin, making it the only major tissue converting operation in New Zealand’s South Island. It caters to both retail and ‘Away from Home’ commercial markets, with popular product lines like Paseo, Tuffy, and Livi. Cottonsoft is committed to sustainability and aims to offer high-quality, environmentally responsible products.

REPORT SYNOPSIS

REPORT SCOPEDETAILS
Market Forecast Years2025-2032
Base Year2024
Market Historical Years2018-2023
Forecast Units

Revenue ($ Million), Volume (Million Units)

Segments Analyzed
Product Type, Age Group, and Distribution Channel
Countries AnalyzedAustralia & New Zealand
Companies AnalyzedKimberly-Clark, Unicharm, Aldi Stores Supermarkets, Rascals International, Woolworths Group, Wesfarmers, Ecoriginals Trading, Cottonsoft Ltd, Procter & Gamble

TABLE OF CONTENTS

  1. RESEARCH SCOPE & METHODOLOGY
    1. STUDY OBJECTIVES
    2. METHODOLOGY
    3. ASSUMPTIONS & LIMITATIONS
  2. EXECUTIVE SUMMARY
    1. MARKET SIZE & ESTIMATES
    2. MARKET SNAPSHOT
    3. COUNTRY ANALYSIS
    4. SCOPE OF STUDY
    5. MAJOR MARKET FINDINGS
      1. DOMINANCE OF DISPOSABLE PANTS OVER NAPPIES
      2. NAPPIES AND DIAPERS FOR INFANTS AND YOUNG TODDLERS WITNESS SIGNIFICANT GROWTH
  3. MARKET DYNAMICS
    1. KEY DRIVERS
      1. RISE IN ONLINE SALES
      2. PRODUCT INNOVATION BY MARKET LEADERS
      3. HIGH UNIT PRICES CONTRIBUTING TO MARKET GROWTH
    2. KEY RESTRAINTS
      1. SUPPLY CHAIN DISRUPTIONS
      2. ENVIRONMENTAL CONCERNS REGARDING NON-BIODEGRADABILITY AND WASTE MANAGEMENT OF DISPOSABLE DIAPERS
      3. AFFORDABILITY CHALLENGES FOR NEW PARENTS DRIVEN BY RISING UNIT PRICES AND INCREASING HOUSEHOLD EXPENSES
  4. KEY ANALYTICS
    1. KEY MARKET TRENDS
      1. SUSTAINABILITY-DRIVEN PRODUCT INNOVATION
      2. GROWTH OF PRIVATE LABEL BRANDS
    2. PESTLE ANALYSIS
      1. POLITICAL
      2. ECONOMICAL
      3. SOCIAL
      4. TECHNOLOGICAL
      5. LEGAL
      6. ENVIRONMENTAL
    3. PORTER’S FIVE FORCES ANALYSIS
      1. BUYERS POWER
      2. SUPPLIERS POWER
      3. SUBSTITUTION
      4. NEW ENTRANTS
      5. INDUSTRY RIVALRY
    4. GROWTH PROSPECT MAPPING FOR AUSTRALIA & NEW ZEALAND
    5. MARKET MATURITY ANALYSIS
    6. MARKET CONCENTRATION ANALYSIS
    7. VALUE CHAIN ANALYSIS
      1. RAW MATERIAL PROCUREMENT
      2. MANUFACTURING AND PROCESSING
      3. DISTRIBUTION AND LOGISTICS
      4. DISPOSAL AND RECYCLING CONSIDERATIONS
    8. KEY BUYING CRITERIA
      1. PRICE
      2. PERFORMANCE AND COMFORT LEVEL
      3. BRANDING
      4. CONVENIENCE AND AVAILABILITY
  5. MARKET BY PRODUCT TYPE (IN TERMS OF REVENUE: $ MILLION & VOLUME: IN MILLION UNITS)
    1. DISPOSABLE PANTS
      1. ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS
      2. REGULAR DISPOSABLE DIAPERS
      3. TRAINING NAPPIES
      4. SWIM PANTS
      5. BIO-DEGRADABLE DISPOSABLE DIAPERS
    2. NAPPIES/DIAPER
      1. STANDARD NAPPIES/DIAPERS
      2. NEW BORN NAPPIES/DIAPERS
      3. JUNIOR NAPPIES/DIAPERS
  6. MARKET BY AGE GROUP (IN TERMS OF REVENUE: $ MILLION & VOLUME: IN MILLION UNITS)
    1. INFANTS (0‐6 MONTHS)
    2. BABIES & YOUNG TODDLERS (6‐18 MONTHS)
    3. TODDLERS (18‐24 MONTHS)
    4. CHILDREN OVER 2 YEARS
  7. MARKET BY DISTRIBUTION CHANNEL
    1. HYPERMARKET/ SUPERMARKET
    2. PHARMACY/ DRUG STORES
    3. CONVENIENCE STORES
    4. ONLINE SALES CHANNEL
    5. OTHER DISTRIBUTION CHANNELS
  8. COMPETITIVE LANDSCAPE
    1. KEY STRATEGIC DEVELOPMENTS
      1. MERGERS & ACQUISITIONS
      2. PRODUCT LAUNCHES & DEVELOPMENTS
      3. PARTNERSHIPS & AGREEMENTS
      4. BUSINESS EXPANSIONS
    2. MARKET SHARE ANALYSIS
    3. BRAND SHARE ANALYSIS
    4. COMPANY PROFILES
      1. KIMBERLY-CLARK
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      2. UNICHARM
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      3. ALDI STORES SUPERMARKETS
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      4. RASCALS INTERNATIONAL
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      5. WOOLWORTHS GROUP
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      6. WESFARMERS
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      7. ECORIGINALS TRADING
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      8. COTTONSOFT LTD
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES
      9. PROCTER & GAMBLE
        1. COMPANY OVERVIEW
        2. PRODUCT PORTFOLIO
        3. STRENGTHS & CHALLENGES

LIST OF TABLES

TABLE 1: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET – COUNTRY SNAPSHOT

TABLE 2: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 3: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 4: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)

TABLE 5: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)

TABLE 6: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 7: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN $ MILLION)

TABLE 8: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)

TABLE 9: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY PRODUCT TYPE, FORECAST YEARS 2025-2032 (IN MILLION UNITS)

TABLE 10: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 11: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 12: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)

TABLE 13: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)

TABLE 14: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 15: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 16: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)

TABLE 17: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)

TABLE 18: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 19: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 20: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2023 (IN MILLION UNITS)

TABLE 21: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY AGE GROUP, FORECAST YEARS, 2025-2032 (IN MILLION UNITS)

TABLE 22: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)

TABLE 23: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)

TABLE 24: LIST OF MERGERS & ACQUISITIONS

TABLE 25: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS

TABLE 26: LIST OF PARTNERSHIPS & AGREEMENTS

TABLE 27: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS

FIGURE 2: PORTER’S FIVE FORCES ANALYSIS

FIGURE 3: GROWTH PROSPECT MAPPING FOR AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET

FIGURE 4: MARKET MATURITY ANALYSIS

FIGURE 5: MARKET CONCENTRATION ANALYSIS

FIGURE 6: VALUE CHAIN ANALYSIS

FIGURE 7: KEY BUYING CRITERIA

FIGURE 8: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024

FIGURE 9: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)

FIGURE 10: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISPOSABLE PANTS, 2025-2032 (IN $ MILLION)

FIGURE 11: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY ULTRA/SUPER ABSORBENT DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)

FIGURE 12: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY REGULAR DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION)

FIGURE 13: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY TRAINING NAPPIES, 2025-2032 (IN $ MILLION)

FIGURE 14: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY SWIM PANTS, 2025-2032 (IN $ MILLION)

FIGURE 15: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)

FIGURE 16: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY BIO-DEGRADABLE DISPOSABLE DIAPERS, 2025-2032 (IN $ MILLION

FIGURE 17: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY NAPPIES/DIAPER, 2025-2032 (IN $ MILLION)

FIGURE 18: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY STANDARD NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)

FIGURE 19: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY NEW BORN NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)

FIGURE 20: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY JUNIOR NAPPIES/DIAPERS, 2025-2032 (IN $ MILLION)

FIGURE 21: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY AGE GROUP, IN 2024

FIGURE 22: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY INFANTS (0‐6 MONTHS), 2025-2032 (IN $ MILLION)

FIGURE 23: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY BABIES & YOUNG TODDLERS (6‐18 MONTHS), 2025-2032 (IN $ MILLION)

FIGURE 24: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY TODDLERS (18‐24 MONTHS), 2025-2032 (IN $ MILLION)

FIGURE 25: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY CHILDREN OVER 2 YEARS, 2025-2032 (IN $ MILLION)

FIGURE 26: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024

FIGURE 27: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY HYPERMARKET/ SUPERMARKET, 2025-2032 (IN $ MILLION)

FIGURE 28: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY PHARMACY/ DRUG STORES, 2025-2032 (IN $ MILLION)

FIGURE 29: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY CONVENIENCE STORES, 2025-2032 (IN $ MILLION)

FIGURE 30: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY ONLINE SALES CHANNEL, 2025-2032 (IN $ MILLION)

FIGURE 31: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET, BY OTHER DISTRIBUTION CHANNELS, 2025-2032 (IN $ MILLION)

FIGURE 32: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET – MARKET SHARE ANALYSIS, 2023 & 2024 (IN %)

FIGURE 33: AUSTRALIA & NEW ZEALAND BABY DIAPER MARKET – BRAND SHARE ANALYSIS, 2023 & 2024 (IN %)

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